Global Men's Skincare Products Market to Reach US$23.0 Billion by 2030

The global market for Men's Skincare Products estimated at US$16.9 Billion in the year 2024, is expected to reach US$23.0 Billion by 2030, growing at a CAGR of 5.2% over the analysis period 2024-2030. Shave Care Products, one of the segments analyzed in the report, is expected to record a 5.8% CAGR and reach US$8.2 Billion by the end of the analysis period. Growth in the Creams & Moisturizers segment is estimated at 5.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.4 Billion While China is Forecast to Grow at 7.9% CAGR

The Men's Skincare Products market in the U.S. is estimated at US$4.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.2 Billion by the year 2030 trailing a CAGR of 7.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.5% and 4.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.9% CAGR.

Global Men`s Skincare Products Market - Key Trends and Drivers Summarized

Why Are Men`s Skincare Products Gaining Market Traction?

Men`s skincare products have seen significant growth in recent years, reflecting changing attitudes toward male grooming and self-care. While skincare was traditionally viewed as a female-dominated industry, an increasing number of men are investing in skincare products to maintain healthy skin and prevent signs of aging. The product range includes facial cleansers, moisturizers, anti-aging creams, and sunscreens, catering to a growing demand for specialized products that address men`s unique skincare needs. The rise of social media and increased awareness of skin health are driving men to adopt skincare routines, creating a robust market for these products.

What Innovations Are Shaping the Men`s Skincare Products Market?

Innovations in men`s skincare products are focused on developing multi-functional, easy-to-use products that cater to men’s preferences for simplicity and convenience. Anti-aging products formulated with active ingredients like retinol and hyaluronic acid are gaining popularity, addressing concerns about fine lines and wrinkles. Additionally, skincare brands are incorporating natural and organic ingredients to meet the growing demand for clean beauty products. Products with added sun protection are also becoming more common, as men become more aware of the importance of UV protection. Packaging innovations, such as travel-friendly sizes and eco-friendly materials, are further enhancing the appeal of men’s skincare products.

How Do Market Segments Define the Growth of Men`s Skincare Products?

Product types include facial skincare, body skincare, and sun protection, with facial skincare holding the largest market share due to the increasing demand for cleansers and moisturizers. Distribution channels include supermarkets, specialty stores, and online platforms, with online retailing witnessing rapid growth due to the convenience of home delivery and the availability of a wide range of products. Geographically, North America and Europe dominate the men`s skincare market, although the Asia-Pacific region is expected to see significant growth due to the rising interest in grooming and skincare routines among men.

What Factors Are Driving the Growth in the Men`s Skincare Products Market?

The growth in the men`s skincare products market is driven by several factors, including the increasing awareness of skin health, the rise of social media influence, and the growing acceptance of grooming routines among men. As men become more conscious of their appearance and the benefits of maintaining healthy skin, the demand for specialized skincare products continues to rise. Social media platforms are playing a key role in promoting male skincare, with influencers and brands targeting male audiences more directly. Additionally, the expanding product offerings in natural, organic, and anti-aging formulations are attracting health-conscious consumers, further boosting market growth.