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LOYALTY MANAGEMENT

Global Market Trajectory & Analytics

MCP13118

VALIDATED EXECUTIVE ENGAGEMENTS

POOL + OUTREACH

20722
Number of executives repeatedly engaged by snail & email outreach

INTERACTIONS

1863
Interactions with Platform & by Email

PARTICIPANTS

414
Unique # Participated

VALIDATIONS

186
Responses Validated*
* Login to view program details and full enterprise executive list.

DATE

AUGUST 2020

TABLES

150

PAGES

379

EDITION

6

PRICE

USD $4950


GLOBAL EXECUTIVE SURVEY

Impact of Pandemic & Economic Slowdown

Monitor Market Dynamics!

Early March 2020, we reached out to senior enterprise executives who are driving strategy, business development, marketing, sales, product management, technology and operations at competitive firms worldwide. Our ongoing survey is focused on how this will this affect their business ecosystems. We invite you to participate in our survey and add to collective perspectives. Market movements are tracked for 2020, 2021 and broadly for the period of 2022 through 2025. Critical changes are monitored dynamically for the rest of this year. Updated analytics will reflect new and evolving market realities. Our first update scheduled for May 2020 and another in the Fall. Clients receive complimentary updates during 2020. If your company is a recent client for this project, we may have already reached out to your colleagues to participate in our program. If you're an active player in the space but hasn't yet subscribed to our project, we invite you to participate and share your perspectives. Please sign-up here.

The global market for Loyalty Management is projected to reach US$9.2 billion by 2025 trailing a7.4% CAGR over the analysis period. Customer Relationship Management or CRM is one of the most important aspects for almost all businesses and this is what is going to drive the global loyalty management market worldwide. Customers in this digital era hold the power to choose from the multitude of options available to them. It is therefore important for businesses to identify and pursue means for retaining customers. However, retaining customers is not an easy task. There can be several challenges which organizations would be required to overcome. There are however, certain common practices that businesses follow for customer retention. Creating a system of rewards, based on past purchases is one such practice. Incentives provided are likely to keep customers motivated for future purchases. Designing a system of rewards comprises many operational parameters including revenue options, transaction type and program design among others.


Loyalty management programs enhance customer retention, customer penetration and cross selling and are therefore important for businesses intending elevate to higher levels. Under their loyalty management programs, businesses offer different options such as discounts, product offers, gift vouchers and reward points among others. However, businesses generally face challenges in effectively managing all their loyalty programs, especially if they are multi-location business. Such enterprises would be required to offer similar services to customers across different locations. Loyalty management software enables enterprises to better manage all their loyalty programs, with least human intervention. The solutions enable organizations to successfully build their loyalty programs, both for business customers and individuals. Loyalty management programs have the main goal of creating a strong loyalty relationship between businesses and their customers. Employee retention through loyalty goes a long way in reducing time and efforts associated with the hiring process. Loyal employees stay with an organization, assume different roles responsibly and are amenable to management's decisions or requests. These employees support co-workers and company's vision and mission, helping organizations in achieving enhanced productivity and gains. Creating and cultivating employee loyalty reduce investment in the hiring process. Employee loyalty holds a direct correlation with management and results in loyal team members. These benefits are prompting more organizations to invest in loyalty management programs for improving employee loyalty.


The global outbreak of COVID-19 pandemic is not just a concern for the public health services but is also becoming a major concern for businesses across the globe. With lockdowns and travel restrictions in place, consumers are adopting a cautious approach spending on discretionary purchases. Further, retail stores and e-commerce platforms have also been forced to cease operations. Under such testing circumstances, brands are looking to retain customers by realigning their loyalty programs to the present crisis scenario and ensure its communication to customers. The concerns over COVID-19 crisis are also raising concerns among businesses about its impact on their customer relationships. Despite the desire of businesses to continue providing value to customers, the prevailing scenario is especially testing the loyalty of customers. Though the crisis is affecting bottom lines of businesses, strategies such as flexible refunds and changing loyalty program policies are likely to be adopted by companies to ensure loyalty of their customers. Market demand for loyalty management willpick up momentum from 2021 onwards as several companies across various industry verticals would continue to adopt the loyalty management programs for the purpose of client retention and for establishing long-term customer relationship. The idea of loyalty management involves designing of special rewards to consumers for their past purchase and providing them with incentives to make more purchases in the future. By offering strong value to customers, these reward programs improve cross selling, customer penetration and retention.

Aimia Inc.; Bond Brand Loyalty Inc.; Brierley+Partners; Comarch SA; Epsilon Data Management LLC (Epsilon); Fidelity Information Services (FIS); IBM Corporation; ICF International, Inc.; Kobie Marketing; Maritz Holdings Inc.; MicroStrategy, Inc.; Oracle Corporation; SAP SE; TIBCO Software, Inc.
» Solution (Customer Loyalty, Employee Retention, Channel Loyalty) » Deployment (Cloud, On-Premise) » Vertical (BFSI, Aviation, Automotive, Retail & Consumer Goods, Media & Entertainment, Hospitality, Other Verticals)
» World » United States » Canada » Japan » China » Europe » France » Germany » Italy » United Kingdom » and Rest of Europe » Asia-Pacific » Rest of World

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05
1. MARKET OVERVIEW
Customer Relationship Management: An Introduction
Loyalty Management Programs: An Important Tool for Effective CRM
Outlook
Global Loyalty Management Market Set for a Steady Long Term Growth
Standalone Programs: The Most Widely Used Loyalty Management Programs
Cloud, Customer Analytics and B2C Solution Segments to Lead Global Market
US and Europe Dominate the Global Loyalty Management Market
Asia-Pacific to Witness Gains
COMPETITIVE LANDSCAPE AND RECENT MARKET ACTIVITY
Recent Market Activity
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Transition from Product- to Customer-Centric Strategy Takes Centerstage
Adoption of Mobile Applications Spurs Market Growth
Smartphone Users as % of Global Population for the Period 2018-2022
Increasing Adoption of Omnichannel and Multichannel Programs
Emergence of Advanced Technologies to Foster Market Expansion
Increased investments in Loyalty System Technology
Growing Need for Competitive Differentiation Drives Organization to Adopt Loyalty Management
Growing Role of Big Data and Analytics in Loyalty Management
AI, Blockchain, and IoT: Emerging Technologies with Tremendous Potential for Loyalty Management Market
Rising Sophistication of Online Reward Management Solution
Rising Prominence of Loyalty Management for E-Commerce Businesses
Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
Banking & Financial Services Enterprises Prioritize Loyalty Management Adoption
Insurance Agencies Seek CRM Capability for Effective Collaboration
Select Recent Launches in the Loyalty Management Space
Salesforce: One of the Best CRM Platforms with Several Loyalty Management Solutions
4. GLOBAL MARKET PERSPECTIVE
Loyalty Management Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
Loyalty Management Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2015-2017
Loyalty Management Market Share Shift across Key Geographies Worldwide: 2015 VS 2019 VS 2025
Customer Loyalty (Solution) World Market by Region/Country in US$ Thousand: 2018 to 2025
Customer Loyalty (Solution) Historic Market Analysis by Region/Country in US$ Thousand: 2015 to 2017
Customer Loyalty (Solution) Market Share Breakdown of Worldwide Sales by Region/Country: 2015 VS 2019 VS 2025
Employee Retention (Solution) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025
Employee Retention (Solution) Historic Market Perspective by Region/Country in US$ Thousand: 2015 to 2017
Employee Retention (Solution) Market Sales Breakdown by Region/Country in Percentage: 2015 VS 2019 VS 2025
Channel Loyalty (Solution) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025
Channel Loyalty (Solution) Region Wise Breakdown of Global Historic Demand in US$ Thousand: 2015 to 2017
Channel Loyalty (Solution) Market Share Distribution in Percentage by Region/Country: 2015 VS 2019 VS 2025
Cloud (Deployment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025
Cloud (Deployment) Market Historic Review by Region/Country in US$ Thousand: 2015 to 2017
Cloud (Deployment) Market Share Breakdown by Region/Country: 2015 VS 2019 VS 2025
On-Premise (Deployment) World Market by Region/Country in US$ Thousand: 2018 to 2025
On-Premise (Deployment) Historic Market Analysis by Region/Country in US$ Thousand: 2015 to 2017
On-Premise (Deployment) Market Share Distribution in Percentage by Region/Country: 2015 VS 2019 VS 2025
BFSI (Vertical) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025
BFSI (Vertical) Analysis of Historic Sales in US$ Thousand by Region/Country for the Years 2015 to 2017
BFSI (Vertical) Global Market Share Distribution by Region/Country for 2015, 2019, and 2025
Aviation (Vertical) Global Opportunity Assessment in US$ Thousand by Region/Country: 2018-2025
Aviation (Vertical) Historic Sales Analysis in US$ Thousand by Region/Country: 2015-2017
Aviation (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2015 VS 2019 VS 2025
Automotive (Vertical) Worldwide Sales in US$ Thousand by Region/Country: 2018-2025
Automotive (Vertical) Historic Demand Patterns in US$ Thousand by Region/Country: 2015-2017
Automotive (Vertical) Market Share Shift across Key Geographies: 2015 VS 2019 VS 2025
Retail & Consumer Goods (Vertical) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2018-2025
Retail & Consumer Goods (Vertical) Retrospective Demand Analysis in US$ Thousand by Region/Country: 2015-2017
Retail & Consumer Goods (Vertical) Market Share Breakdown by Region/Country: 2015 VS 2019 VS 2025
Media & Entertainment (Vertical) Demand Potential Worldwide in US$ Thousand by Region/Country: 2018-2025
Media & Entertainment (Vertical) Historic Sales Analysis in US$ Thousand by Region/Country: 2015-2017
Media & Entertainment (Vertical) Share Breakdown Review by Region/Country: 2015 VS 2019 VS 2025
Hospitality (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025
Hospitality (Vertical) Global Historic Analysis in US$ Thousand by Region/Country: 2015-2017
Hospitality (Vertical) Distribution of Global Sales by Region/Country: 2015 VS 2019 VS 2025
Other Verticals (Vertical) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025
Other Verticals (Vertical) Analysis of Historic Sales in US$ Thousand by Region/Country for the Years 2015 to 2017
Other Verticals (Vertical) Global Market Share Distribution by Region/Country for 2015, 2019, and 2025
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
United States Loyalty Management Market Estimates and Projections in US$ Thousand by Solution: 2018 to 2025
Loyalty Management Market in the United States by Solution: A Historic Review in US$ Thousand for 2015-2017
United States Loyalty Management Market Share Breakdown by Solution: 2015 VS 2019 VS 2025
Loyalty Management Market in US$ Thousand in the United States by Deployment: 2018-2025
United States Loyalty Management Market Retrospective Analysis in US$ Thousand by Deployment: 2015-2017
United States Loyalty Management Market Share Breakdown by Deployment: 2015 VS 2019 VS 2025
United States Loyalty Management Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025
Loyalty Management Historic Demand Patterns in the United States by Vertical in US$ Thousand for 2015-2017
Loyalty Management Market Share Breakdown in the United States by Vertical: 2015 VS 2019 VS 2025
CANADA
Canadian Loyalty Management Market Estimates and Forecasts in US$ Thousand by Solution: 2018 to 2025
Canadian Loyalty Management Historic Market Review by Solution in US$ Thousand: 2015-2017
Loyalty Management Market in Canada: Percentage Share Breakdown of Sales by Solution for 2015, 2019, and 2025
Loyalty Management Market Analysis in Canada in US$ Thousand by Deployment: 2018-2025
Loyalty Management Market in Canada: Historic Review in US$ Thousand by Deployment for the Period 2015-2017
Canadian Loyalty Management Market Share Breakdown by Deployment: 2015 VS 2019 VS 2025
Canadian Loyalty Management Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025
Loyalty Management Market in Canada: Summarization of Historic Demand Patterns in US$ Thousand by Vertical for 2015-2017
Canadian Loyalty Management Market Share Analysis by Vertical: 2015 VS 2019 VS 2025
JAPAN
Japanese Market for Loyalty Management: Annual Sales Estimates and Projections in US$ Thousand by Solution for the Period 2018-2025
Loyalty Management Market in Japan: Historic Sales Analysis in US$ Thousand by Solution for the Period 2015-2017
Japanese Loyalty Management Market Share Analysis by Solution: 2015 VS 2019 VS 2025
Japanese Medium & Long-Term Outlook for Loyalty Management Market in US$ Thousand by Deployment: 2018-2025
Loyalty Management Market in Japan in US$ Thousand by Deployment: 2015-2017
Japanese Loyalty Management Market Percentage Share Distribution by Deployment: 2015 VS 2019 VS 2025
Japanese Demand Estimates and Forecasts for Loyalty Management in US$ Thousand by Vertical: 2018 to 2025
Japanese Loyalty Management Market in US$ Thousand by Vertical: 2015-2017
Loyalty Management Market Share Shift in Japan by Vertical: 2015 VS 2019 VS 2025
CHINA
Chinese Loyalty Management Market Growth Prospects in US$ Thousand by Solution for the Period 2018-2025
Loyalty Management Historic Market Analysis in China in US$ Thousand by Solution: 2015-2017
Chinese Loyalty Management Market by Solution: Percentage Breakdown of Sales for 2015, 2019, and 2025
Loyalty Management Market Estimates and Forecasts in China in US$ Thousand by Deployment: 2018-2025
Chinese Loyalty Management Retrospective Market Scenario in US$ Thousand by Deployment: 2015-2017
Loyalty Management Market in China: Percentage Share Analysis by Deployment for 2015, 2019, and 2025
Chinese Demand for Loyalty Management in US$ Thousand by Vertical: 2018 to 2025
Loyalty Management Market Review in China in US$ Thousand by Vertical: 2015-2017
Chinese Loyalty Management Market Share Breakdown by Vertical: 2015 VS 2019 VS 2025
EUROPE
European Loyalty Management Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
Loyalty Management Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2015-2017
European Loyalty Management Market Share Shift by Region/Country: 2015 VS 2019 VS 2025
European Loyalty Management Market Estimates and Forecasts in US$ Thousand by Solution: 2018-2025
Loyalty Management Market in Europe in US$ Thousand by Solution: A Historic Review for the Period 2015-2017
European Loyalty Management Market Share Breakdown by Solution: 2015 VS 2019 VS 2025
European Loyalty Management Market Assessment in US$ Thousand by Deployment: 2018-2025
European Loyalty Management Historic Market Review in US$ Thousand by Deployment: 2015-2017
Loyalty Management Market in Europe: Percentage Breakdown of Sales by Deployment for 2015, 2019, and 2025
European Loyalty Management Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025
Loyalty Management Market in Europe: Summarization of Historic Demand in US$ Thousand by Vertical for the Period 2015-2017
European Loyalty Management Market Share Analysis by Vertical: 2015 VS 2019 VS 2025
FRANCE
Loyalty Management Market in France by Solution: Estimates and Projections in US$ Thousand for the Period 2018-2025
French Loyalty Management Historic Market Scenario in US$ Thousand by Solution: 2015-2017
French Loyalty Management Market Share Analysis by Solution: 2015 VS 2019 VS 2025
French Loyalty Management Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025
French Loyalty Management Historic Market Analysis in US$ Thousand by Deployment: 2015-2017
French Loyalty Management Market Share Breakdown by Deployment: 2015 VS 2019 VS 2025
Loyalty Management Quantitative Demand Analysis in France in US$ Thousand by Vertical: 2018-2025
French Loyalty Management Historic Market Review in US$ Thousand by Vertical: 2015-2017
French Loyalty Management Market Share Analysis: A 17-Year Perspective by Vertical for 2015, 2019, and 2025
GERMANY
Loyalty Management Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Solution for the Period 2018-2025
German Loyalty Management Historic Market Analysis in US$ Thousand by Solution: 2015-2017
German Loyalty Management Market Share Breakdown by Solution: 2015 VS 2019 VS 2025
German Loyalty Management Latent Demand Forecasts in US$ Thousand by Deployment: 2018-2025
Loyalty Management Market in Germany: A Historic Perspective by Deployment in US$ Thousand for the Period 2015-2017
German Loyalty Management Market Share Breakdown by Deployment: 2015 VS 2019 VS 2025
Loyalty Management Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025
German Loyalty Management Market in Retrospect in US$ Thousand by Vertical: 2015-2017
Loyalty Management Market Share Distribution in Germany by Vertical: 2015 VS 2019 VS 2025
ITALY
Italian Loyalty Management Market Growth Prospects in US$ Thousand by Solution for the Period 2018-2025
Loyalty Management Historic Market Analysis in Italy in US$ Thousand by Solution: 2015-2017
Italian Loyalty Management Market by Solution: Percentage Breakdown of Sales for 2015, 2019, and 2025
Loyalty Management Market Estimates and Forecasts in Italy in US$ Thousand by Deployment: 2018-2025
Italian Loyalty Management Retrospective Market Scenario in US$ Thousand by Deployment: 2015-2017
Loyalty Management Market in Italy: Percentage Share Analysis by Deployment for 2015, 2019, and 2025
Italian Demand for Loyalty Management in US$ Thousand by Vertical: 2018 to 2025
Loyalty Management Market Review in Italy in US$ Thousand by Vertical: 2015-2017
Italian Loyalty Management Market Share Breakdown by Vertical: 2015 VS 2019 VS 2025
UNITED KINGDOM
United Kingdom Market for Loyalty Management: Annual Sales Estimates and Projections in US$ Thousand by Solution for the Period 2018-2025
Loyalty Management Market in the United Kingdom: Historic Sales Analysis in US$ Thousand by Solution for the Period 2015-2017
United Kingdom Loyalty Management Market Share Analysis by Solution: 2015 VS 2019 VS 2025
United Kingdom Medium & Long-Term Outlook for Loyalty Management Market in US$ Thousand by Deployment: 2018-2025
Loyalty Management Market in the United Kingdom in US$ Thousand by Deployment: 2015-2017
United Kingdom Loyalty Management Market Percentage Share Distribution by Deployment: 2015 VS 2019 VS 2025
United Kingdom Demand Estimates and Forecasts for Loyalty Management in US$ Thousand by Vertical: 2018 to 2025
United Kingdom Loyalty Management Market in US$ Thousand by Vertical: 2015-2017
Loyalty Management Market Share Shift in the United Kingdom by Vertical: 2015 VS 2019 VS 2025
REST OF EUROPE
Rest of Europe Loyalty Management Market Estimates and Forecasts in US$ Thousand by Solution: 2018-2025
Loyalty Management Market in Rest of Europe in US$ Thousand by Solution: A Historic Review for the Period 2015-2017
Rest of Europe Loyalty Management Market Share Breakdown by Solution: 2015 VS 2019 VS 2025
Rest of Europe Loyalty Management Market Assessment in US$ Thousand by Deployment: 2018-2025
Rest of Europe Loyalty Management Historic Market Review in US$ Thousand by Deployment: 2015-2017
Loyalty Management Market in Rest of Europe: Percentage Breakdown of Sales by Deployment for 2015, 2019, and 2025
Rest of Europe Loyalty Management Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025
Loyalty Management Market in Rest of Europe: Summarization of Historic Demand in US$ Thousand by Vertical for the Period 2015-2017
Rest of Europe Loyalty Management Market Share Analysis by Vertical: 2015 VS 2019 VS 2025
ASIA-PACIFIC
Loyalty Management Market in Asia-Pacific by Solution: Estimates and Projections in US$ Thousand for the Period 2018-2025
Asia-Pacific Loyalty Management Historic Market Scenario in US$ Thousand by Solution: 2015-2017
Asia-Pacific Loyalty Management Market Share Analysis by Solution: 2015 VS 2019 VS 2025
Asia-Pacific Loyalty Management Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025
Asia-Pacific Loyalty Management Historic Market Analysis in US$ Thousand by Deployment: 2015-2017
Asia-Pacific Loyalty Management Historic Market Analysis in US$ Thousand by Deployment: 2015 VS 2019 VS 2025
Loyalty Management Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Vertical: 2018-2025
Asia-Pacific Loyalty Management Historic Market Review in US$ Thousand by Vertical: 2015-2017
Asia-Pacific Loyalty Management Market Share Analysis: A 17-Year Perspective by Vertical for 2015, 2019, and 2025
REST OF WORLD
Rest of World Loyalty Management Market Estimates and Forecasts in US$ Thousand by Solution: 2018 to 2025
Rest of World Loyalty Management Historic Market Review by Solution in US$ Thousand: 2015-2017
Loyalty Management Market in Rest of World: Percentage Share Breakdown of Sales by Solution for 2015, 2019, and 2025
Loyalty Management Market Analysis in Rest of World in US$ Thousand by Deployment: 2018-2025
Loyalty Management Market in Rest of World: Historic Review in US$ Thousand by Deployment for the Period 2015-2017
Rest of World Loyalty Management Market Share Breakdown by Deployment: 2015 VS 2019 VS 2025
Rest of World Loyalty Management Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025
Loyalty Management Market in Rest of World: Summarization of Historic Demand Patterns in US$ Thousand by Vertical for 2015-2017
Rest of World Loyalty Management Market Share Analysis by Vertical: 2015 VS 2019 VS 2025
Total Companies Profiled : 92

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