Global Greeting Cards Market to Reach US$14.5 Billion by 2030

The global market for Greeting Cards estimated at US$17.2 Billion in the year 2023, is expected to reach US$14.5 Billion by 2030, growing at a CAGR of -2.4% over the analysis period 2023-2030. Birthday, one of the segments analyzed in the report, is expected to record a -1.3% CAGR and reach US$5.1 Billion by the end of the analysis period. Growth in the Christmas/New Year segment is estimated at -4.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.7 Billion While China is Forecast to Grow at 1.2% CAGR

The Greeting Cards market in the U.S. is estimated at US$4.7 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.6 Billion by the year 2030 trailing a CAGR of 1.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of -5.1% and -4.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately -6.7% CAGR.

Global Greeting Cards Market - Key Trends & Drivers Summarized

Greeting cards have been a timeless method of expressing sentiments for various occasions, including birthdays, holidays, weddings, anniversaries, and condolences. These cards come in a wide range of designs, from traditional to contemporary, and can feature everything from heartfelt messages to humorous quips. The greeting card market caters to personal, social, and corporate needs, with personalized and custom cards gaining popularity. Despite the rise of digital communication, physical greeting cards retain their charm due to their tangible and personal nature. They are often considered keepsakes and are valued for the thought and effort behind their selection and delivery.

Technological advancements and changing consumer behaviors have influenced the greeting card industry. The advent of digital printing technology has enabled more vibrant and intricate card designs, allowing for greater customization and personalization. Online platforms have made it easier for consumers to design and order personalized greeting cards, which can be delivered directly to recipients. Additionally, the integration of augmented reality (AR) and QR codes in greeting cards has introduced interactive elements, enhancing the overall experience. Sustainable and eco-friendly cards, made from recycled materials and featuring biodegradable elements, have gained traction as consumers become more environmentally conscious.

The growth in the greeting cards market is driven by several factors, including the enduring popularity of physical cards, advancements in printing technology, and the rise of personalized and custom card options. Despite the prevalence of digital communication, many consumers still appreciate the tangible and personal touch of physical greeting cards, particularly for significant life events and holidays. Technological advancements have expanded the possibilities for card design and personalization, attracting consumers seeking unique and customized options. Additionally, the increasing awareness of environmental sustainability has driven demand for eco-friendly greeting cards. As these trends continue to evolve, the greeting cards market is expected to maintain steady growth, supported by the timeless appeal of physical cards and innovations in card design and production.