Global Deodorants Market to Reach US$40.1 Billion by 2030

The global market for Deodorants estimated at US$28.3 Billion in the year 2023, is expected to reach US$40.1 Billion by 2030, growing at a CAGR of 5.1% over the analysis period 2023-2030. Spray, one of the segments analyzed in the report, is expected to record a 5.7% CAGR and reach US$24.0 Billion by the end of the analysis period. Growth in the Roll-On segment is estimated at 3.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$7.4 Billion While China is Forecast to Grow at 8.0% CAGR

The Deodorants market in the U.S. is estimated at US$7.4 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$9.0 Billion by the year 2030 trailing a CAGR of 8.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.0% and 4.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Global Deodorants Market - Key Trends and Drivers Summarized

Deodorants are personal care products designed to mask or eliminate body odor caused by bacterial growth in areas such as the underarms, feet, and other body parts. They come in various forms, including sprays, roll-ons, sticks, and gels, and often contain antimicrobial agents and fragrances to reduce or mask unpleasant odors. Unlike antiperspirants, which reduce perspiration by blocking sweat glands, deodorants primarily focus on eliminating the odor associated with sweating without necessarily reducing the amount of sweat produced.

Increasing awareness and importance of personal hygiene across the globe have significantly boosted the demand for deodorants. As consumers become more conscious of body odor and its social implications, there is a rising preference for products that help maintain freshness and confidence throughout the day. As people increasingly curate a collection of deodorant products for different needs and occasions, brands are leveraging cutting-edge technology to meet these new demands. The shift towards using multiple deodorant formats and the demand for longer-lasting protection are significant trends shaping the market. Consumers are no longer sticking to a single deodorant format; instead, they are choosing multiple types to suit various needs throughout the day. Brands are successfully tapping into this trend by offering a wide range of products that cater to different preferences and needs. There is increasing shift towards natural and organic products. With growing consumer awareness about the potential health risks associated with synthetic chemicals, there is an increasing demand for deodorants made with natural ingredients that are free from harmful chemicals like parabens and aluminum compounds. Brands are responding by launching eco-friendly and sustainable products, which appeal to environmentally conscious consumers.  Companies are making use of microtechnology to create a more effective barrier against sweat, ensuring extended protection.

Another trend is the personalization and customization of deodorant products. Companies are leveraging technology to offer customized solutions that cater to individual preferences and needs, such as specific skin types or desired fragrance profiles. The rise of e-commerce has transformed the deodorant market, providing consumers with easy access to a wide range of products and enabling brands to reach a broader audience through online platforms.  Growing urbanization and improving living standards, particularly in developing economies, have led to a higher adoption rate of personal care products, including deodorants. Furthermore, the rising disposable income enables consumers to spend more on premium and branded products, which often offer advanced features such as long-lasting effects and natural ingredients.