EXECUTIVE ENGAGEMENTS BY TIER
HIGHLIGHTS & REPORT INDEX
Global Customer Analytics Market to Reach US$49.7 Billion by 2030
The global market for Customer Analytics estimated at US$14.6 Billion in the year 2023, is expected to reach US$49.7 Billion by 2030, growing at a CAGR of 19.2% over the analysis period 2023-2030. BFSI, one of the segments analyzed in the report, is expected to record a 20.4% CAGR and reach US$17.3 Billion by the end of the analysis period. Growth in the Media & Entertainment segment is estimated at 17.9% CAGR over the analysis period.
The U.S. Market is Estimated at US$4.1 Billion While China is Forecast to Grow at 18.6% CAGR
The Customer Analytics market in the U.S. is estimated at US$4.1 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.7 Billion by the year 2030 trailing a CAGR of 18.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.9% and 15.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.1% CAGR.
Global Customer Analytics Market - Key Trends and Drivers Summarized
How Is Customer Analytics Revolutionizing Modern Business?
Customer analytics stands at the forefront of transforming how businesses interact with their clients, offering unprecedented insights into consumer behavior, preferences, and trends. This branch of analytics utilizes a variety of data types—ranging from transactional records and web interactions to social media engagement and beyond—to build detailed customer profiles. By employing sophisticated algorithms and machine learning techniques, businesses can predict future purchasing behaviors, identify up-selling and cross-selling opportunities, and tailor marketing efforts to individual needs. The impact is profound: businesses not only enhance customer satisfaction and loyalty but also optimize their operational efficiencies and boost revenue. As digital footprints expand and data collection technologies advance, the ability to harness customer analytics becomes a critical determinant of market success.
What Challenges Do Businesses Face with Customer Analytics?
Despite its potential, implementing customer analytics is not without its challenges. Data privacy concerns are at the top of the list, as businesses must navigate the complexities of various regional regulations like GDPR in Europe and CCPA in California. Moreover, the sheer volume and variety of data can overwhelm traditional data processing tools, requiring more robust solutions and greater storage capacities. Integrating disparate data sources to achieve a unified customer view, often referred to as the `single customer view`, remains a technical hurdle for many organizations. Additionally, there is the ongoing challenge of deriving actionable insights from the processed data—businesses need skilled analysts who can interpret the data and make strategic decisions that align with business goals.
How Are Emerging Technologies Impacting Customer Analytics?
The advent of emerging technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics has profoundly impacted the field of customer analytics. AI and ML offer capabilities that go beyond traditional data analysis methods, allowing for real-time processing and predictive analytics. These technologies can identify patterns and insights at scale, enabling personalized customer experiences and proactive decision-making. Big data platforms facilitate the handling of vast datasets with improved speed and efficiency, empowering businesses to act on insights more swiftly than ever before. Additionally, technologies like natural language processing (NLP) and sentiment analysis have enriched understanding of customer feedback, enabling more nuanced interpretations of customer sentiments and preferences.
What Drives the Growth in the Customer Analytics Market?
The growth in the customer analytics market is driven by several factors, including the increasing volume of big data, the widespread adoption of advanced analytics techniques, and the intensifying competition among businesses to acquire, retain, and satisfy customers. The rise of digital channels has led to an explosion in data generation, providing businesses with myriad opportunities to gain deep insights into customer behavior. Moreover, the integration of AI and ML technologies has made analytics more accessible and actionable, allowing even non-experts to derive meaningful conclusions and predict future trends. The demand for personalized customer experiences is another significant driver; in an era where customer loyalty is hard to earn, personalized marketing and customer service can make a substantial difference. Finally, the competitive advantage gained through data-driven strategies is pushing more businesses to invest in customer analytics solutions, ensuring the market`s continued expansion and innovation.
SCOPE OF STUDY
The report analyzes the Customer Analytics market in terms of US$ Million by the following Deployment; End-Use, and Geographic Regions/Countries:
Segments:
Deployment (On-Premise, Cloud); End-Use (BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics, Other End-Uses).
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World..
SELECT PLAYERS
Angoss Software Corporation; FICO (Fair Isaac Corporation); IBM Corporation; Oracle Corporation; Pitney Bowes, Inc.; SAP SE; SAS Institute, Inc.; Teoco Corporation; Verint Systems, Inc.
TABLE OF CONTENTS
I. METHODOLOGY |
II. EXECUTIVE SUMMARY |
1. MARKET OVERVIEW |
Influencer Market Insights |
World Market Trajectories |
Global Economic Update |
Customer Analytics – Global Key Competitors Percentage Market Share in 2024 (E) |
Competitive Market Presence - Strong/Active/Niche/Trivial for 41 Players Worldwide in 2024 (E) |
2. FOCUS ON SELECT PLAYERS |
3. MARKET TRENDS & DRIVERS |
Growing Demand for Personalized Marketing Drives Adoption of Customer Analytics |
Big Data Expansion and Advanced Analytics Techniques Propel Market Insights Generation |
Increasing Use of AI and Machine Learning in Customer Behavior Analysis Enhances Predictive Capabilities |
Rising Importance of Customer Experience as a Competitive Differentiator Spurs Analytics Investments |
Shift Towards Customer-Centric Business Models Throws the Spotlight On Advanced Analytics |
Surge in E-commerce and Online Retailing Generates Vast Data for Customer Insight |
Increasing Focus on Customer Retention Strategies in Volatile Markets Sustains Analytics Demand |
Growing Small and Medium Enterprises (SMEs) Adoption Enhances Market Penetration |
4. GLOBAL MARKET PERSPECTIVE |
World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Recent Past, Current & Future Analysis for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for Travel & Hospitality by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Recent Past, Current & Future Analysis for Transportation & Logistics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for Transportation & Logistics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030 |
World Customer Analytics Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030 |
World Recent Past, Current & Future Analysis for Customer Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
World 7-Year Perspective for Customer Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030 |
III. MARKET ANALYSIS |
UNITED STATES |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E) |
USA Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
USA 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
USA Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
USA 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
CANADA |
Canada Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Canada 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Canada Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Canada 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
JAPAN |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E) |
Japan Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Japan 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Japan Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Japan 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
CHINA |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E) |
China Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
China 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
China Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
China 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
EUROPE |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E) |
Europe Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Europe 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Europe Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Europe 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
Europe Recent Past, Current & Future Analysis for Customer Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR |
Europe 7-Year Perspective for Customer Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030 |
FRANCE |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E) |
France Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
France 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
France Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
France 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
GERMANY |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E) |
Germany Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Germany 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Germany Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Germany 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
ITALY |
Italy Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Italy 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Italy Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Italy 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
UNITED KINGDOM |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E) |
UK Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
UK 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
UK Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
UK 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
REST OF EUROPE |
Rest of Europe Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Rest of Europe 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Rest of Europe Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Rest of Europe 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
ASIA-PACIFIC |
Customer Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E) |
Asia-Pacific Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Asia-Pacific 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Asia-Pacific Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Asia-Pacific 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
REST OF WORLD |
Rest of World Recent Past, Current & Future Analysis for Customer Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Rest of World 7-Year Perspective for Customer Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030 |
Rest of World Recent Past, Current & Future Analysis for Customer Analytics by End-Use - BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR |
Rest of World 7-Year Perspective for Customer Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, IT & Telecom, Travel & Hospitality, Transportation & Logistics and Other End-Uses for the Years 2024 & 2030 |
IV. COMPETITION |
PREVIEW REPORT
Our robust permission-based engagement strategy requires a one-time double opt-in and/or re-consent for all users. We will re-establish consent once a year from date of last use. Both these practices exceed GDPR mandates.
What we store: Primary coordinates such as email, company address and phone. In-house developed influencer rank.
How we store: Encrypted and additionally secured by firewalls.
How we use your data: Only to contact you directly. We never share your coordinates with any individual or entity outside our company for any reason.
Privacy queries: Privacy@StrategyR.com