Affective Computing

A Global Strategic Business Report

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  • FEB 2025
  • EDITION 10
  • TABLES 66
  • REGIONS 12
  • SEGMENTS 8
  • PAGES 317
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HIGHLIGHTS & REPORT INDEX

Global Affective Computing Market to Reach $235.9 Billion by 2030
The global market for Affective Computing estimated at US$57.4 Billion in the year 2023, is expected to reach US$235.9 Billion by 2030, growing at a CAGR of 22.4% over the period 2023-2030. Touch-based Technology, one of the segments analyzed in the report, is expected to record 17.8% CAGR and reach US$110.4 Billion by the end of the analysis period. Growth in the Touchless Technology segment is estimated at 27.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $16.8 Billion, While China is Forecast to Grow at 21.6% CAGR
The Affective Computing market in the U.S. is estimated at US$16.8 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$40.8 Billion by the year 2030 trailing a CAGR of 21.6% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 20.6% and 19.4% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 15.4% CAGR.

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What to Expect from the Global Economy in 2024
Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

SCOPE OF STUDY

The report analyzes the Affective Computing market by the following Segments, and Geographic Regions/Countries:

Segments:
Technology (Touch-based Technology, Touchless Technology); End-Use (Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use, Other End-Uses).

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World..

SELECT PLAYERS

IBM Corporation; Microsoft Corporation; Intel Corporation; Apple, Inc.; Google LLC; Cognitec Systems GmbH; eyeSight Technologies; Elliptic Laboratories AS; HumanZyme, Inc.; Affectiva; Noldus Information Technology; Kairos AR, Inc.; AdMobilize LLC; Emoshape Inc.; Logic Pursuits, LLC (captemoâ„¢)

TABLE OF CONTENTS

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Affective Computing: Entering an Era of Emotional Devices
Widening the Application Scope
Spectacular Rise on the Cards for Affective Computing Market
Review of Market Challenges
Opinion Mining: A Significant Challenge in Affective Computing
Affective Computing – Global Key Competitors Percentage Market Share in 2024 (E)
Affective Computing Competitor Market Share Scenario Worldwide (in %): 2023
Competitive Market Presence - Strong/Active/Niche/Trivial for 57 Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Focus Grows on Advanced Computational Devices with High Emotional Quotient
Machine Learning, Leveraging the Ability to Power Deep Learning Strategies, Likely to Augment Affective Computing Landscape
'Emotional’ Technology to Find Broader Adoption in Business Arena
Digital Marketing: A High-Growth Area
Growing Focus on Neuromarketing, the Marketing Approach Powered by Neuroscience, to Widen Prospects for Affective Computing
Affective Computing in E-Commerce – A Long Way to Go
TABLE: Global Retail e-commerce Sales (in US$ Billion): 2016 -2025
Media & Entertainment Industry Seeks to Leverage Affective Computing in Building Unique Promotion Strategies
Market Senses Significant Opportunities Coming in its way in Automotive Industry
Novel Tools Come to Fore in the Automotive Affective Computing Domain
Affectiva Rolls Out Affectiva Automotive AI, the Multi-Modal In-Cabin AI Sensing Solution
Kia and MIT Media Lab to Develop Real-time Emotion Adaptive Driving (READ) Tool for Automotive Use
Role of â€Emotion AI Systems’ on Personal Devices Transformation
Mobile Affective Computing – An Evolving Area of Research
TABLE: Growing Market for Wearables Bodes Well for Affective Computing Market: Global Wearables Shipments (in Billion Units): 2016-2025
Proliferation of Smartphones Buoys Development of Affective Computing Technologies
TABLE: Rise in Smartphone Ownership Offers New Avenues for Growth: Number of Smartphone Users Worldwide (in Billion): 2016-2025
TABLE: Smartphone Adoption Worldwide by Region (in%): 2018 & 2025
Advances in Affective Computing Technologies Vital to Seamless Human-Robot Interactions
Affective Computing Emerges as an Important Tool for e-Learning
TABLE: Global e-Learning Market (in US$ Billion): 2016-2025
Affective Computing Buoys Application of AI in Transforming the Healthcare Landscape
4. GLOBAL MARKET PERSPECTIVE
World Affective Computing Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
World Recent Past, Current & Future Analysis for Affective Computing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Affective Computing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
World Recent Past, Current & Future Analysis for Touch-based Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Touch-based Technology by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
World Recent Past, Current & Future Analysis for Touchless Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Touchless Technology by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
World Recent Past, Current & Future Analysis for Healthcare & Lifesciences End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Healthcare & Lifesciences End-Use by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
World Recent Past, Current & Future Analysis for Government & Defense End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Government & Defense End-Use by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
World Recent Past, Current & Future Analysis for BFSI End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for BFSI End-Use by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
World Recent Past, Current & Future Analysis for Automotive End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Automotive End-Use by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
World Recent Past, Current & Future Analysis for Media & Entertainment End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Media & Entertainment End-Use by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
World 7-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
UNITED STATES
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
USA Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
USA 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
USA Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
USA 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
CANADA
Canada Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Canada 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Canada Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Canada 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
JAPAN
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
Japan Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Japan 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Japan Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Japan 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
CHINA
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
China Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
China 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
China Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
China 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
EUROPE
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
Europe Recent Past, Current & Future Analysis for Affective Computing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
Europe 7-Year Perspective for Affective Computing by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
Europe Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Europe 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Europe Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Europe 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
FRANCE
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
France Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
France 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
France Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
France 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
GERMANY
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
Germany Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Germany 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Germany Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Germany 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
ITALY
Italy Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Italy 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Italy Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Italy 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
UNITED KINGDOM
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
UK Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
UK 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
UK Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
UK 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
REST OF EUROPE
Rest of Europe Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Rest of Europe 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Rest of Europe Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Rest of Europe 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
ASIA-PACIFIC
Affective Computing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
Asia-Pacific Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Asia-Pacific 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Asia-Pacific Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Asia-Pacific 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030
REST OF WORLD
Rest of World Recent Past, Current & Future Analysis for Affective Computing by Technology - Touch-based Technology and Touchless Technology - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Rest of World 7-Year Perspective for Affective Computing by Technology - Percentage Breakdown of Value Revenues for Touch-based Technology and Touchless Technology for the Years 2024 & 2030
Rest of World Recent Past, Current & Future Analysis for Affective Computing by End-Use - Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses - Independent Analysis of Annual Revenues in US$ Million for the Years 2023 through 2030 and % CAGR
Rest of World 7-Year Perspective for Affective Computing by End-Use - Percentage Breakdown of Value Revenues for Healthcare & Lifesciences End-Use, Government & Defense End-Use, BFSI End-Use, Automotive End-Use, Media & Entertainment End-Use and Other End-Uses for the Years 2024 & 2030

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