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Rubicon Project, Inc. (USA) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about Rubicon Project, Inc., which is principally involved in Providing Technology to Automate the Purchase and Sale of Advertising. Illustrated with 41 tables, the report showcases the company's sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-65553
Price: $2050
Company Type: Public
Pages: 44
Date: November 2016
Market Data Tables: 41

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Table 1: Rubicon Project, Inc.'s Sales by Country Worldwide (2014-2015) in Percentage for United States, United Kingdom, and Others......3
Digital Advertising......5
Table 2: Digital Advertisement Display by Medium Worldwide (2015) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others......5
Table 3: Digital Advertising Market by Category Worldwide (2015) - Percentage Share Breakdown by Value for Local Markets (Group Buying Services & Recommendation Services), Mobile (Display & Rich Media, Location Based & Text/SMS), Online Video & Guidance (Interactive Program Guides, Live Casting and Over-the-Top Video & User-Generated Video), Socially Focused (Facebook, Microblogging & Social and Casual Video Gaming) and Stand-Alone Models (Digital Cinema, Internet Radio & Paid Blogging)......6
Table 4: Digital Advertising Market in India (2015-2020) in INR Billion......7
Table 5: Digital Advertising Market by Type in India (2015) - Percentage Share Breakdown by Value for Desktop Advertising and Mobile Advertising......8
Table 6: Digital Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classified and Directories, Display, Search, and Others......9
Table 7: Digital Ad Spending by Segment in the US (2015) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......10
Table 8: Digital Advertising Spending by Channel in the US (2015) - Percentage Market Share Breakdown by Value for Desktop and Mobile......11
Spending on Digital Advertising......12
Table 9: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......12
Table 10: Spending on Digital Advertising by Category in India (2015) - Percentage Share Breakdown by Value for Display, Email, Mobile, Search, Social Media and Video......13
Table 11: Spending on Digital Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Display, Search, and Social......14
Internet Advertising......15
Table 12: Global Internet Advertising (2014) in US$ Million......15
Table 13: Advertising through Internet Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......16
Table 14: Internet Advertising Market in China (2014) in RMB Million......17
Table 15: Advertising through Internet by Category in the US (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......18
Table 16: Internet Advertising Market by Sector in the US (2015) - Percentage Share Breakdown by Value for Automotive, Computing, Financial, Leisure, Packaged Goods, Pharma, Retail, Telecom, and Others......19
Table 17: Internet Advertising Market by Type in the US (2015) - Percentage Share Breakdown by Value for Desktop Advertising, and Mobile Advertising......20
Table 18: Internet Advertising in Western Europe (2014) in US$ Million......21
Spending on Advertising throug......22
Table 19: Spending on Advertising through Internet by Country Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......22
Table 20: Spending on Advertising through Internet by Region Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......23
Table 21: Spending on Advertising through Internet by Country in Asia-Pacific (2015) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......24
Table 22: Spending on Advertising through Internet by Country in Central and Eastern Europe (2015) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......25
Table 23: Spending on Advertising through Internet by Country in Latin America (2015) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......26
Table 24: Spending on Advertising through Internet by Country in North America (2015) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......27
Table 25: Spending on Advertising through Internet by Type in the US (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......28
Table 26: Spending on Advertising through Internet by Country in Western Europe (2015) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......29
Online Advertising......30
Table 27: Global Online Advertising Market (2014) in US$ Million......30
Table 28: Online Advertising Market by Region Worldwide (2015) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......31
Table 29: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display......32
Table 30: Online Advertising Spend through Medium in Australia (2015) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......33
Table 31: Online Advertising Market by Segment in China (2015) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......34
Table 32: Online Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Affiliate and Classifieds, Display, Mobile, Search Engine Marketing (SEM), and Video......35
Table 33: Online Advertisement Market in India (2014) in US$ Million......36
Table 34: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship......37
Table 35: Online Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......38
Table 36: Online Advertising Market in the US (2014) in US$ Million......39
Spending on Advertising......40
Table 37: Spending on Advertising through Online by Type Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......40
Table 38: Spending on Online Advertising by Automobile Category Worldwide (2015) - Percentage Market Share Breakdown by Value for Auto Channels of Internet Portals, and Automotive Websites......41
Digital Advertising......42
Table 39: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......42
Online Advertising......43
Table 40: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corporation, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others......43
Table 41: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......44