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Bitauto Holdings Ltd. (China) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about Bitauto Holdings Ltd., which is principally involved in Internet Content and Marketing Services Business. Illustrated with 70 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-63873
Price: $3500
Company Type: Public
Pages: 74
Date: October 2016
Market Data Tables: 70

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Table 1: Bitauto Holdings Ltd.’s Sales by Business Segment (2014-2015) in Percentage for Advertising Business, EP Platform Business, and Digital Marketing Solutions Business......4
E-Commerce Sites......5
Table 2: No. of Minutes to E-Commerce Sites in India (2015) - Percentage Market Share Breakdown by Volume for Amazon, Flipkart, Homeshop18, Jabong, Myntra, Snapdeal, and Yebhi......5
Table 3: No. of Page Views to E-Commerce Sites in India (2015) - Percentage Market Share Breakdown by Volume for Amazon, Flipkart, Homeshop18, Jabong, Myntra, Snapdeal, and Yebhi......6
Table 4: No. of Visitors to E-Commerce Sites in India (2015) - Percentage Market Share Breakdown by Volume for Amazon, Flipkart, Homeshop18, Jabong, Myntra, Snapdeal, and Yebhi......7
Email Marketing......8
Table 5: Email Marketing Spending in the US (2015) in US$ Million......8
Table 6: Spending on Email Marketing by Source in the US (2015) - Percentage Share Breakdown by Value for Analytics, Creative, Delivery and Integration......9
Interactive Marketing......10
Table 7: Interactive Marketing Spending in the US (2015) in US$ Million......10
Table 8: Spending on Interactive Marketing by Category in the US (2015) - Percentage Share Breakdown by Value for Display Advertising, Mobile Marketing, Search Marketing, Social Media, and Others......11
Mobile Marketing......12
Table 9: Spending on Mobile Marketing by Source in the US (2015) - Percentage Share Breakdown by Value for Mobile Display and Mobile Search......12
Search Marketing......13
Table 10: Search Marketing Spending in the US (2015) in US$ Million......13
Table 11: Spending on Search Marketing by Source in the US (2015) - Percentage Share Breakdown by Value for Search Engine Optimisation Agency Fees, and Others......14
Digital Advertising......15
Table 12: Digital Advertisement Display by Medium Worldwide (2015) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others......15
Table 13: Digital Advertising Market by Category Worldwide (2015) - Percentage Share Breakdown by Value for Local Markets (Group Buying Services & Recommendation Services), Mobile (Display & Rich Media, Location Based & Text/SMS), Online Video & Guidance (Interactive Program Guides, Live Casting and Over-the-Top Video & User-Generated Video), Socially Focused (Facebook, Microblogging & Social and Casual Video Gaming) and Stand-Alone Models (Digital Cinema, Internet Radio & Paid Blogging)......16
Table 14: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......17
Table 15: Digital Ad Spending by Segment in the US (2015) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......18
Table 16: Digital Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classified and Directories, Display, Search, and Others......19
Table 17: Digital Advertising Spending by Channel in the US (2015) - Percentage Market Share Breakdown by Value for Desktop and Mobile......20
Table 18: Spending on Digital Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Display, Search, and Social......21
Automotive Advertising......22
Table 19: Global Automotive Ad Spending through Media (2014) in US$ Thousand......22
Table 20: Automotive Display Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Online and Print......23
Table 21: Automotive Advertising Market by Category in China (2015) - Percentage Share Breakdown by Value for Offline, and Online......24
Table 22: Spending on Automotive Advertising through Online Channels by Category in China (2015) - Percentage Market Share Breakdown by Value for Auto Channels of Internet Portals, and Auto Websites......25
Table 23: Spending on Automotive Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Automobile Dealers, Automobile Manufacturers, Cooperative, and Dealer Association......26
Internet Advertising......27
Table 24: Global Internet Advertising (2014) in US$ Million......27
Table 25: Advertising through Internet Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......28
Table 26: Internet Advertising Market in China (2014) in RMB Million......29
Table 27: Advertising through Internet by Category in the US (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......30
Table 28: Internet Advertising Market by Sector in the US (2015) - Percentage Share Breakdown by Value for Automotive, Computing, Financial, Leisure, Packaged Goods, Pharma, Retail, Telecom, and Others......31
Table 29: Internet Advertising Market by Type in the US (2015) - Percentage Share Breakdown by Value for Desktop Advertising, and Mobile Advertising......32
Table 30: Internet Advertising in Western Europe (2014) in US$ Million......33
Spending on Advertising through Internet......34
Table 31: Spending on Advertising through Internet by Country Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......34
Table 32: Spending on Advertising through Internet by Region Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......35
Table 33: Spending on Advertising through Internet by Country in Asia-Pacific (2015) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......36
Table 34: Spending on Advertising through Internet by Country in Central and Eastern Europe (2015) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......37
Table 35: Spending on Advertising through Internet by Country in Latin America (2015) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......38
Table 36: Spending on Advertising through Internet by Country in North America (2015) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......39
Table 37: Spending on Advertising through Internet by Type in the US (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......40
Table 38: Spending on Advertising through Internet by Country in Western Europe (2015) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......41
Online Advertising......42
Table 39: Global Online Advertising Market (2014) in US$ Million......42
Table 40: Online Advertising Market by Region Worldwide (2015) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......43
Table 41: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display......44
Table 42: Spending on Advertising through Online by Type Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......45
Table 43: Spending on Online Advertising by Automobile Category Worldwide (2015) - Percentage Market Share Breakdown by Value for Auto Channels of Internet Portals, and Automotive Websites......46
Table 44: Online Advertising Spend through Medium in Australia (2015) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......47
Table 45: Online Advertising Market by Segment in China (2015) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......48
Table 46: Online Advertising Market in China (2015-2020) in RMB Billion......49
Table 47: Online Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Affiliate and Classifieds, Display, Mobile, Search Engine Marketing (SEM), and Video......50
Table 48: Online Advertisement Market in India (2014) in US$ Million......51
Table 49: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship......52
Table 50: Online Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......53
Table 51: Online Advertising Market in the US (2014) in US$ Million......54
Internet Content......55
Table 52: Internet Content Market by Language Worldwide (2015) - Percentage Share Breakdown by Value for Chinese, English, German, Japanese, Russian, Spanish, and Others......55
Table 53: Internet Content Market by Category in Germany (2015) - Percentage Share Breakdown by Value for 1st Time Demand and Replacement Demand......56
Table 54: Internet Content Market by Category in India (2015) - Percentage Share Breakdown by Value for 1st Time Demand and Replacement Demand......57
Table 55: Internet Content Market by Category in Japan (2015) - Percentage Share Breakdown by Value for 1st Time Demand and Replacement Demand......58
Table 56: Internet Content Market by Category in Korea (2015) - Percentage Share Breakdown by Value for 1st Time Demand and Replacement Demand......59
Table 57: Internet Content Market by Category in the UK (2015) - Percentage Share Breakdown by Value for 1st Time Demand and Replacement Demand......60
Table 58: Internet Content Market by Category in USA (2015) - Percentage Share Breakdown by Value for 1st Time Demand and Replacement Demand......61
Internet Domain Registrar......62
Table 59: Market Shares of Leading Domain Names Worldwide (2015) - Percentage Breakdown by Volume for .com, .de, .info, .net, .nl, .org, .uk, and Others......62
Table 60: Market Shares of Leading Internet Domain Registrar and Web Hosting Companies in the US (2014) - Percentage Breakdown by Value for eNom, Inc., Go Daddy Group Inc., Schlund+Partner GmbH, Tucows, Inc., Web.com Group, Inc. and Others......63
Table 61: Market Shares of Leading Domain Registrar Companies in the US (2015) - Percentage Share Breakdown by Value for eNom, Inc., Go Daddy Group, Inc., Tucows, Inc., Web.com Group, Inc. and Others......64
Social Media......65
Table 62: Market Shares of Leading Social Media Service Providers in Asia-Pacific (2015) - Percentage Breakdown by Value for iSentia Group Limited, Hotto Link, Inc., Radian6 Technologies Inc., Kantar Media Company, Meltwater Group and Others (Include JamiQ Pte. Ltd., ThoughtBuzz Pte Ltd.)......65
Web Hosting Services......66
Table 63: Market Shares of Leading Web Hosting Service (Social Related System) Providers Worldwide (2015) - Percentage Breakdown by Value for Amazon.com, Inc., Internet Initiative Japan, Inc., Nifty Corporation, and Others......66
Marketing Automation Software......67
Table 64: Market Shares of Leading Marketing Automation Software Providers in the US (2015) - Percentage Breakdown by Value for Act-On, Eloqua Corporation, HubSpot, Inc., Marketo Inc., Pardot, and Others......67
Online Advertising......68
Table 65: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corporation, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others......68
Table 66: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......69
Digital Advertising......70
Table 67: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......70
Table 68: Bitauto Holdings Ltd.’s Traffic Sales by Category (2015) - Percentage Share Breakdown by Volume for Baidu SEM, Navigation Website, Search Engine Optimization, and URL Bookmark......71
Table 69: Bitauto Holdings Ltd.’s Sales by Business Segment (2013-2014) in Percentage for Bitauto.com Advertising Business, EP Platform Business, Taoche.com Business and Digital Marketing Solutions......72
Table 70: Bitauto Holdings Ltd.’s Revenues by Category (2013-2014) in Percentage for Advertising Services, Dealer Subscription and Listing Services and Agent Services......73