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SINA Corporation (China) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about SINA Corporation, which is principally involved in Online Media Business. Illustrated with 228 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-63052
Price: $3500
Company Type: Public
Pages: 247
Date: September 2015
Market Data Tables: 228

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Table 1: SINA Corp's Sales by Geographic Region Worldwide (2013-2014) in Percentage for PRC (China) and International......19
Table 2: SINA Corp's Sales by Business Segment Worldwide (2013-2014) in Percentage for Portal Advertising, Weibo and Others......20
Advertising......21
Table 3: Advertisement Market in India (2014) in US$ Million......21
Table 4: Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others......22
Table 5: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (ex-directories), Print directories, Radio and Others (Includes Regional TV - FTA, and Subscription)......23
Table 6: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......24
Table 7: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......25
Table 8: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......26
Table 9: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......27
Table 10: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others......28
Table 11: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others......29
Table 12: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......30
Table 13: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others......31
Table 14: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......32
Table 15: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television......33
Table 16: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV......34
Table 17: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio......35
Table 18: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others......36
Table 19: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, and Miscellaneous......37
Table 20: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......38
Table 21: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......39
Table 22: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......40
Table 23: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......41
Table 24: Advertising Market in Australia (2014) in A$ Million......42
Table 25: Advertising Market in the US (2014) in US$ Million......43
Table 26: Advertising Revenue through Television by Type in the US (2014) – Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV......44
Table 27: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......45
Table 28: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The......46
Table 29: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......47
Table 30: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B magazines and B2C magazines......48
Table 31: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers......49
Table 32: Advertising through Online by Type in the UK (2014) – Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Others (Online)......50
Table 33: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others......51
Table 34: Global Spending on Advertising (2014) in US$ Million......52
Media......53
Table 35: Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia Pacific, Europe, Latin America, Middle East & Africa, and North America......53
Table 36: Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV......54
Table 37: Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others......55
Other Media......56
Table 38: Global Market for Media Tablets by Region/Country (2014): Percentage Market Share Breakdown for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa and Latin America......56
Table 39: Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising......57
Table 40: Media Measurement & Analysis Market in Asia-Pacific (2014) in US$ Thousand......58
Table 41: Media Monitoring Market in Asia-Pacific (2014) in US$ Million......59
Table 42: Media Release & Distribution Market in Asia-Pacific (2014) in US$ Thousand......60
Table 43: Social Media Market in Asia-Pacific (2014) in US$ Thousand......61
Media Advertising......62
Table 44: Global Spending on Media through Advertising (2014) in US$ Billion......62
Table 45: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......63
Table 46: Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......64
Table 47: Spending on Media through Advertising in France (2014) in £ Million......65
Table 48: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......66
Table 49: Spending on Media through Advertising in Germany (2014) in £ Million......67
Table 50: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......68
Table 51: Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......69
Table 52: Spending on Media through Advertising in Spain (2014) in £ Million......70
Table 53: Spending on Media through Advertising in the UK (2014) in £ Millions......71
Table 54: Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......72
Table 55: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......73
Other Media Advertising......74
Table 56: Spending on Advertising through Hispanic Media Worldwide (2014) - Percentage Market Share Breakdown by Value for Cable TV, Internet, Magazines, Network TV, Newspapers, Spot Radio and Spot TV......74
Table 57: Global Automotive Ad Spending through Media (2014) in US$ Thousand......75
Table 58: Average Time Spent on Media Worldwide (2014) - Percentage Share Breakdown by Volume for Internet, Mobile, Newspaper, Radio, Television, and Others......76
Table 59: National Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Magazines, National Cable TV, National Digital, Online Media, National Newspapers, National Syndication, Network Broadcast TV English Language, Network Broadcast TV Spanish Language, Network, and Satellite Radio......77
Table 60: Personal Care Ad Spending through Media in the US (2014) in US$ Thousand......78
Table 61: Prescription Drugs Ad Spending through Media in the US (2014) in US$ Thousand......79
Table 62: Restaurants Ad Spending through Media in the US (2014) in US$ Thousand......80
Table 63: Retail Ad Spending through Media in the US (2014) in US$ Million......81
Table 64: Wireless Ad Spending through Media in the US (2014) in US$ Thousand......82
Table 65: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......83
Table 66: Insurance Ad Spending through Media in the US (2014) in US$ Thousand......84
Table 67: Local Media Advertising Market by Medium in the US (2014) – Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor......85
Table 68: Spending on Advertising through Media in the US (2014) in US$ Million......86
Table 69: Beer Ad Spending through Media in the US (2014) in US$ Thousand......87
Table 70: Beverages Ad Spending through Media in the US (2014) in US$ Thousand......88
Media & Entertainment......89
Table 71: Media & Entertainment Market in India (2014) in INR Million......89
Table 72: Media and Entertainment Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Animation & Visual Effects (VFX), Digital Advertising, Films, Gaming, Music, Out of Home (OOH), Print, Radio, and Television......90
Table 73: Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out of Home (OOH), Print, Radio, and Television......91
Media Intelligence......92
Table 74: Media Intelligence Market in Asia-Pacific (2014) in US$ Million......92
Online Advertising......93
Table 75: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......93
Table 76: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others......94
Table 77: Global Online Advertising Market (2014) in US$ Millions......95
Table 78: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......96
Table 79: Global Online Advertising Spend (2014) in US$ Million......97
Table 80: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......98
Table 81: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......99
Table 82: Online Advertisement Market in India (2014) in US$ Million......100
Table 83: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds / Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......101
Table 84: Online Advertising Market in the US (2014) in US$ Million......102
Online Classifieds......103
Table 85: Online Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Other Real Estate, Residential Real Estate, and Others......103
Table 86: Online Classifieds Advertising Market in Australia (2014) in A$ Millions......104
Table 87: Online Employment Classifieds Providers Worldwide (2014) – Percentage Share Breakdown by Value for CareerOne Pty Limited, MyCareer.com, Seek, and Others......105
Table 88: Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online......106
Newspaper Advertising......107
Table 89: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others......107
Table 90: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail......108
Online Search Ads......109
Table 91: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......109
Table 92: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......110
Table 93: Online Search Ads Market in China (2012-2017) in US$ Million......111
Table 94: Global Online Search Advertising Market (2014) in US$ Million......112
Table 95: Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others......113
Internet Advertising......114
Table 96: Global Internet Advertising (2014) in US$ Million......114
Table 97: Spending on Advertising through Internet by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......115
Table 98: Spending on Advertising through Internet by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......116
Table 99: Spending on Advertising through Internet by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......117
Table 100: Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......118
Table 101: Spending on Advertising through Internet by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......119
Table 102: Internet Advertising Market in China (2014) in RMB Million......120
Table 103: Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......121
Table 104: Spending on Advertising through Internet by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......122
Table 105: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......123
Table 106: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......124
Table 107: Internet Advertising in Western Europe (2014) in US$ Million......125
Table 108: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......126
Spending on Advertising......127
Table 109: Spending on Advertising through Medium in Asia-Pacific (2014) – Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......127
Table 110: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......128
Table 111: Spending on Advertising by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......129
Table 112: Spending on Advertising by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......130
Table 113: Spending on Advertising by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others......131
Table 114: Spending on Advertising by Country in Middle East and Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others......132
Table 115: Spending on Advertising by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......133
Table 116: Spending on Advertising by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others......134
Table 117: Spending on Advertising by Country Worldwide (2014) – Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others......135
Table 118: Spending on Advertising by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......136
Table 119: Spending on Advertising by Sector in the US (2014) - Percentage Breakdown by Value Sales for Traditional, and Digital......137
Table 120: Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand......138
Table 121: Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others......139
Table 122: Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others......140
Table 123: Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK......141
Table 124: Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World......142
Table 125: Spending on Advertising through Cinema in the US (2014) in US$ Thousand......143
Table 126: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......144
Table 127: Spending on Advertising through Medium in Western European (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......145
Table 128: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......146
Table 129: Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others......147
Television Advertising......148
Table 130: Global Television (TV) Market (2014) in Thousand Units......148
Table 131: Global Television (TV) Market (2014) in US$ Million......149
Table 132: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Volume Sales for Liquid-Crystal Display (LCD), and Others......150
Table 133: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Volume Sales for OLED TV, and Others......151
Table 134: Television Shipments Worldwide (2014) in Thousand Units......152
Table 135: Spending on Advertising through Television by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......153
Table 136: Spending on Advertising through Television by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Indonesia, Japan, South Korea, and Others......154
Table 137: Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications and Others......155
Table 138: Spending on Advertising through Television by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......156
Table 139: Television Shipments in China (2014) in Thousand Units......157
Table 140: Television Market by Type in China (2014) - Percentage Share Breakdown by Volume Sales for Liquid-Crystal Display (LCD), and Others......158
Table 141: Television Market by Country in Europe (2014) - Percentage Share Breakdown by Value Sales for Austria, Belgium, Czech Republic, Denmark, France, Germany, Netherlands, Poland, Sweden, and Switzerland......159
Table 142: Television Market in France (2014) in Thousand Units......160
Table 143: Television (TV) Market in India (2014) in INR Million......161
Table 144: Spending on Advertising through Television by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Mexico, and Others......162
Table 145: Spending on Advertising through Television by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Brazil, China, USA, and Others......163
Table 146: Spending on Advertising through Television by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Pan Arab, and Others......164
Table 147: Spending on Advertising through Television by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......165
Table 148: Spending on Advertising through Television by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......166
Table 149: Spending on Advertising through Television by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, UK, and Others......167
Table 150: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Volume Sales for Cathode Ray Tube (CRT), Liquid Crystal Display (LCD) and Plasma Display Panel (PDP)......168
Table 151: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Value Sales for Liquid Crystal Display (LCD) and Plasma Display Panel (PDP)......169
Games......170
Table 152: Global Games Market (2014) in US$ Million......170
Table 153: Games Market by Country Worldwide (2014) - Percentage Share Breakdown by Value Sales for Canada, China, France, Germany, Italy, Japan, Korea, Spain, United Kingdom, United States and Others......171
Table 154: Games Market by Category Worldwide (2014) - Percentage Share Breakdown by Value Sales for Arcade, Mobile, Online, Portable Console (PC) and Video......172
Table 155: Gaming Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Luxbet, Sportingbet, Sportsbet, Traditional and Others......173
Table 156: Gaming Market in China (2014) in KRW Million......174
Table 157: Games Market by Type in China (2014) - Percentage Share Breakdown by Value for Mobile game, PC client game, and Web game......175
Table 158: Games Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Arcade Games, Mobile Games, Online Games and Portable Console (PC) Games......176
Table 159: Games Market by Category in Japan (2014) - Percentage Share Breakdown by Value Sales for Arcade, Mobile, Online, Portable Console (PC) and Video......177
Table 160: Domestic Games Market in Korea (2014) in KRW Billion......178
Table 161: Games Selection Market by Category in South Korea (2014) - Percentage Share Breakdown by Value Sales for Background/Content/Material, Benefits/Educational Gains, Characters, Genre, Graphics/Sound, Production Companies, Recommendations from Other Users and Others......179
Table 162: Games Market by Category in North America (2014) - Percentage Share Breakdown by Value Sales for Arcade Games, Mobile Games, Online Games, Portable Console (PC) Games and Video Games......180
Table 163: Games Market by Segment in North America (2014) - Percentage Share Breakdown by Volume Sales for Class II, Poker, Reels, and Video......181
Table 164: Gaming Market in Philippines (2014) in US$ Million......182
Table 165: Games Market by Category in South Korea (2014) - Percentage Share Breakdown by Value Sales for Mobile Games, Online Games, Portable Console (PC) Game Room, Video Games and Others......183
Table 166: Gaming Market by State in the US (2014) - Percentage Share Breakdown by Value Sales for Colorado, Connecticut, Delaware, Florida, Illinois, Indiana, Iowa, Louisiana, Maryland, Michigan, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, West Virginia and Others......184
Table 167: Games Market by Category in the US (2014) - Percentage Share Breakdown by Value Sales for Arcade, Mobile, Online, Portable Console (PC) and Video......185
Console Games......186
Table 168: Console Games Market by Category in Europe (2014) - Percentage Breakdown by Value for Action Adventure, Driving, Role-Playing Games, Shooters, Sport, and Others......186
Interactive Entertainment......187
Table 169: Interactive Entertainment Market by Region Worldwide (2014) – Percentage Share Breakdown by Value Sales for Europe, Japan and North America......187
Table 170: Global Interactive Entertainment Market (2014) in US$ Million......188
Mobile Games......189
Table 171: Global Mobile Games Market (2014) in US$ Million......189
Table 172: Mobile Games Market by Region Worldwide (2014) - Percentage Share Breakdown by Value Sales for Asia, Europe, Latin America and North America......190
Table 173: Mobile Gaming Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for China, Japan, Korea, Latin America, Spain, UK, US, and Others......191
Table 174: Mobile Gaming Market in Korea (2014) in KRW Billion......192
Table 175: Mobile Gaming Market in China (2014) in RMB Million......193
Table 176: Mobile Gamers Market by Gender in China (2014) - Percentage Share Breakdown by Value Sales for Female, and Male......194
Table 177: Mobile Gaming Market in Japan (2014) in US$ Million......195
Table 178: Mobile Gaming Market by Category in Japan (2014) - Percentage Share Breakdown by Value Sales for Mobile Web and Native Applications (Apps)......196
Online Games......197
Table 179: Global Online Games Market (2014) in US$ Million......197
Table 180: Online Games Market by Region Worldwide (2014) - Percentage Share Breakdown by Value Sales for Asia, Europe, Latin America and North America......198
Table 181: Online Gaming Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for Canada, China, France, Japan, Korea, UK, US, and Others......199
Table 182: Global Online Gambling Market (2014) in US$ Million......200
Table 183: Online Gaming Market in China (2014) in US$ Million......201
Table 184: Online Games Market by Type in Russia (2014) - Percentage Breakdown by Value for Casual Games, Consoles, Massively Multiplayer Online Game (MMO), PC Games, and Social Games......202
Table 185: Online Net Gaming Market in the UK (2014) in £ Million......203
Table 186: Online Net Gaming (Casino) Market in the UK (2014) in £ Thousands......204
Online Poker......205
Table 187: Global Online Poker Market (2012-2017) in US$ Million......205
Table 188: Online Poker Market by Country Worldwide (2014) Percentage Share Breakdown for US, Germany, France, Russia, Canada, UK, Spain, The Netherlands, Brazil, Australia, and Others......206
Table 189: Online Poker Market by Country in the EU (2014) Percentage Share Breakdown for Germany, France, The Netherlands, UK, Spain, Sweden, Finland, Denmark, Hungary, Poland, Austria, Italy, Belgium, and Others......207
Table 190: EU Online Poker Market (2012-2017) in US$ Million......208
Table 191: US Online Poker Market (2013-2018) in US$ Million......209
PC Games......210
Table 192: PC Games Market by Category in Europe (2014) - Percentage Breakdown by Value for Role-Playing Games, Shooters, and Others......210
Table 193: PC Games End Users Market by Gender in China (2014) - Percentage Share Breakdown by Value Sales for Female, and Male......211
Massively Multiplayer Online Games......212
Table 194: Massively Multiplayer Online Games Market by Age in the Europe (2014) - Percentage Share Breakdown by Value for 10-20s, 21-35s, 36-50s, and 51-65s......212
Table 195: Massively Multiplayer Online Games Market by Age in the US (2014) - Percentage Share Breakdown by Value for 10-20s, 21-35s, 36-50s, and 51-65s......213
Advertising......214
Table 196: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......214
Digital Advertising......215
Table 197: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......215
Table 198: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc.,Twitter, Inc., and Others......216
Table 199: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......217
Table 200: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......218
Media Advertising......219
Table 201: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......219
Table 202: Market Shares of Leading Restaurants Advertising Spending through Media in the US (2014) - Percentage Breakdown by Value for Applebee's International, Inc., Burger King Corporation, Chick-fil-A, Inc., DD IP Holder LLC., McDonald's Corporation, Pizza Hut, Inc., Starbucks Corporation, Subway (Doctor's Associates, Inc.), Taco Bell Corporation, Wendy's International, LLC. and Others......220
Table 203: Market Shares of Leading Insurance Providers Advertising Spending through Media in the US (2014) - Percentage Breakdown by Value for Aflac Incorporated, Allstate Corporation, American Family Mutual Insurance Company, Government Employees Insurance Company, Liberty Mutual Group, Nationwide Mutual Insurance Company, Progressive Corporation, State Farm Mutual Automobile Insurance Company, UnitedHealth Group, Inc., Zurich Insurance Group Ltd. and Others......221
Mobile Display Advertising......222
Table 204: Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others......222
Media Intelligence......223
Table 205: Market Shares of Leading Media Intelligence Companies by Value Worldwide (2014) - Percentage Breakdown for Business Wire, Cision AB, Gorkana, iSentia, Marketwired, Meltwater Group, NASDAQ OMX Group, Inc., UBM-PR Newswire, Vocus, and Others......223
Online Advertising......224
Table 206: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......224
Table 207: Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......225
Television Advertising......226
Table 208: Market Shares of Leading Advertising Companies through Television in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......226
News Apps......227
Table 209: Market Shares of Leading News App Providers in China (2014) - Percentage Breakdown by Volume for Baidu, Inc., Jike.com, NetEase, Inc., Phoenix Chinese News and Entertainment Channel, Sina Corp, Sohu, Inc., Tencent Holdings Ltd., and Others......227
Games......228
Table 210: Market Shares of Leading Gaming Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Bally Technologies Inc., International Game Technology (IGT), Konami Gaming Inc., Multimedia Games Holding Co. Inc., WMS Industries, Inc. and Others......228
Table 211: Market Shares of Leading Gaming Companies by Volume Sales Worldwide (2014) - Percentage Breakdown for Bally Technologies Inc., International Game Technology (IGT), Konami Gaming Inc., Multimedia Games Holding Co. Inc., WMS Industries, Inc. and Others......229
Table 212: Market Shares of Leading Gaming Companies for Class II Segment by Volume Sales in North America (2014) - Percentage Breakdown for American Gaming Systems, Bally Technologies, Inc., Cadillac Jack, Inc., International Game Technology (IGT), Multimedia Games Holding Company, Inc., Video Gaming Technologies, Inc. and Others......230
Table 213: Market Shares of Leading Gaming Companies by Volume Sales in North America (2014) - Percentage Breakdown for Aristocrat Technologies Australia Pty Ltd, Bally Technologies, Inc., GTECH S.p.A., International Game Technology (IGT), Konami Gaming, Inc., Video Gaming Technologies, Inc., WMS Industries, Inc. and Others......231
Table 214: Market Shares of Leading Gaming Companies for Poker Segment by Volume Sales in North America (2014) - Percentage Breakdown for Bally Technologies, Inc., (International Game Technology (IGT) and Others......232
Table 215: Market Shares of Leading Gaming Companies for Reels Segment by Volume Sales in North America (2014) - Percentage Breakdown for Aristocrat Technologies Australia Pty Ltd, Bally Technologies, Inc., International Game Technology (IGT), Konami Gaming, Inc., WMS Industries, Inc. and Others......233
Table 216: Market Shares of Leading Gaming Companies for Video by Volume Sales in North America (2014) - Percentage Breakdown for Aristocrat Technologies Australia Pty Ltd, Bally Technologies, Inc., International Game Technology (IGT), Konami Gaming, Inc., WMS Industries, Inc. and Others......234
Table 217: Market Shares of Leading Strategy and Role Playing Games Publishers in the US (2014) - Percentage Breakdown by Value Sales for Activision Blizzard, Inc., Electronic Arts, Inc., Microsoft Corporation, Nintendo Co., Ltd., Warner Bros. Interactive Entertainment, Inc. and Others......235
Interactive Entertainment......236
Table 218: Market Shares of Leading Interactive Entertainment Software Publishers in the US (2014) - Percentage Breakdown by Value Sales for Activision Blizzard, Inc., Bethesda Softworks, LLC, Capcom USA, Deep Silver Inc., Disney Interactive Studios, Inc., Electronic Arts, Inc., Konami Digital Entertainment, Inc., Majesco Entertainment Company, Microsoft Corporation, NAMCO BANDAI Games Inc., Nintendo Co., Ltd., Sega Corporation, Sony Computer Entertainment Inc., Square Enix, Inc., Take-Two Interactive Software, Inc., THQ Inc., Ubisoft Entertainment S.A., Warner Bros. Interactive Entertainment, Inc. and Others......236
Console Games......237
Table 219: Market Shares of Leading Console and PC Software Providers in the US (2014) - Percentage Breakdown by Retail Value Sales for Amazon.com, Inc., Best Buy Co., Inc., GameStop, Inc., Sears Brands, LLC, Target Brands, Inc., Toys "R" Us, Inc., Wal-Mart Stores, Inc. and Others......237
Massively Multiplayer Online Games......238
Table 220: Market Shares of Leading Massively Multiplayer Online Game (MMO) Providers by Value Sales in Russia (2014) - Percentage Breakdown for Destiny Corporation, InnovaSystems, Inc., Mail .Ru Group, Wargaming.net ., and Others......238
Online Games......239
Table 221: Market Shares of Leading Online Gaming Companies in China (2014) - Percentage Breakdown by Value Sales for ChangYou.com Ltd., COSLIGHT Group, Giants Gaming e-Sports, S.L, Kingsoft Corporation Ltd., Netdragon Websoft, Inc., NetEase, Inc., Perfect World Co., Ltd., Shanda Games Ltd., Shanghai Posts & Telecommunications Technology Co., Ltd., Tencent Holdings Ltd., and Others......239
Table 222: Market Shares of Leading Client based Online Game Companies in China (2014) - Percentage Breakdown by Value for Changyou.com Limited, Giant Interactive Group, Inc., NetEase, Inc., Perfect World Company Limited, Shanda Interactive Entertainment Limited, Tencent Holdings Limited and Others......240
Table 223: Market Shares of Leading Online Gambling Companies in the UK (2014) - Percentage Breakdown by Value Sales for 888, bet365, Bettalr, Bwin.Party, Gala Coral, Gamesys, Ladbrokes, Paddy Powder, Pokerstars, Rank/Mecca/Blue Square, Sky Bet, William Hill, and Others......241
Online Poker......242
Table 224: Leading Online Poker Players Worldwide (2014) Percentage Market Share Breakdown by Value Sales for PokerStars, Full Tilt Poker, PartyPoker, iPoker Network, 888Poker, Microgaming Poker Network, and Others......242
Social Games......243
Table 225: Market Shares of Leading Social Gaming Companies in China (2014) - Percentage Breakdown by Value Sales for 139.com, 51.com, Bai.sohu.com, kaixin001.com, Renren, Inc., Tencent Holdings Ltd., and Others......243
Table 226: Market Shares of Leading Social Games Providers by Value Sales in Russia (2014) - Percentage Breakdown for Crazy Panda, Mail .Ru Group, Plarium Global Ltd., Social Quantum Ltd., and Others......244
Web Games......245
Table 227: Market Shares of Leading Web Game Developer Companies in China (2014) - Percentage Breakdown by Value for 7Road Technology Co., Ltd., Forgame.com., Gamevalley.com, Kunlun, Inc., Renren, Inc., Tencent Holdings Limited, The Dream.Com, Tianshenhudong.com., Xindong.com, Youzu Interactive Co., Ltd. and Others......245
Table 228: Market Shares of Leading Web Games Providers in China (2014) - Percentage Breakdown by Value for 4399.com, 37Wan, 7K7K4, 91Wan, Baidu, Inc., Tencent Holdings Ltd., Xunlei, Yaowan, YY, and Others......246