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East African Breweries Ltd. (Kenya) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about East African Breweries Ltd., which is principally involved in Branded Alcoholic Beverages Business. Illustrated with 142 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-24515
Price: $3500
Company Type: Public
Pages: 146
Date: May 2016
Market Data Tables: 142

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Table 1: East African Breweries Ltd.’s Sales by Country Worldwide (2014-2015) in Percentage for Kenya, Uganda, Tanzania, and South Sudan......4
Alcoholic Beverages......5
Table 2: Alcoholic Beverages Market by Category Worldwide (2014) - Percentage Share Breakdown by Value Sales for Beer, Cider, Mixed Drinks, Spirits, and Wine......5
Table 3: Alcoholic Beverages Market by Category Worldwide (2015) - Percentage Share Breakdown by Volume for Beer + RTD/Cider, Distilled Spirits, and Wine......6
Table 4: Alcoholic Beverages Consumption by Category in Africa (2014) - Percentage Market Share Breakdown by Value Sales for Cheap Spirits, Cheap Wine, Formal Lager, and Home Brews......7
Table 5: Alcoholic Beverages Market Shares by Category in Africa (2014) - Percentage Breakdown by Value Sales for Clear Beer, Informal Alcohol, Sorghum Beer, Spirits and Wine......8
Table 6: Alcoholic Beverages Sales by Segment in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Beer, Cider (RTD), Spirits and Wine......9
Table 7: Alcoholic Beverages Sales by Segment in Australia (2014) - Percentage Market Share Breakdown by Volume for Beer, Cider (RTD), Spirits and Wine......10
Table 8: Alcoholic Beverages Market Shares by Category in Central & Eastern Europe (2014) - Percentage Breakdown by Value Sales for Clear Beer, Spirits and Wine......11
Table 9: Alcoholic Beverages Market Shares by Category in China (2014) - Percentage Breakdown by Value Sales for Clear Beer, Informal Alcohol, Spirits and Wine......12
Table 10: Alcoholic Beverages Market by Segment in East Africa (2014) - Percentage Share Breakdown by Value Sales for Emerging Beer, Emerging Spirits, Mainstream Beer, Mainstream Spirits, Premium Beer and Premium Spirits......13
Table 11: Alcoholic Beverages Market by Type in Finland (2015) - Percentage Share Breakdown by Volume for Beer, Spirits, Wine and Others......14
Table 12: Alcoholic Beverages Market by Category in India (2014) - Percentage Share Breakdown by Volume Sales for Beer, Country Liquor, Imported Liquor, and Indian Made Foreign Liquor (IMFL)......15
Table 13: Alcoholic Beverages Market by Category in India (2015) - Percentage Share Breakdown by Value for Beer, and Spirits......16
Table 14: Alcoholic Beverages Market Shares by Category in Latin America (2014) - Percentage Breakdown by Value Sales for Clear Beer, Informal Alcohol, Spirits and Wine......17
Table 15: Alcoholic Beverages Sales by Segment in New Zealand (2015) - Percentage Market Share Breakdown by Value for Beer, Cider, Ready-to-Drink (RTD), Spirits, and Others......18
Table 16: Alcoholic Beverages Market Shares by Category in North America (2014) - Percentage Breakdown by Value Sales for Clear Beer, Spirits and Wine......19
Table 17: Alcoholic Beverages Market Shares by Category in South Africa (2014) - Percentage Breakdown by Value Sales for Clear Beer, Informal Alcohol, Sorghum Beer, Spirits and Wine......20
Table 18: Alcoholic Beverages Retail Sales by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Beer, Spirits and Wine......21
Beer ......22
Table 19: Global Beer Consumption (2014) in Thousand Kilolitres......22
Table 20: Global Beer Production (2014) in Thousand Kilolitres......23
Table 21: Beer Production by Country Worldwide (2015) - Percentage Market Share Breakdown by Volume for Brazil, China, Germany, Russia, USA, and Others......24
Table 22: Beer Production by Region Worldwide (2014) - Percentage Share Breakdown by Volume for Africa, Asia, Europe, Latin America, North America, and Oceania......25
Table 23: Beer Market by Category Worldwide (2015) - Percentage Share Breakdown by Volume for Craft, Import, and Others......26
Table 24: Beer Market by Region Worldwide (2014) - Percentage Share Breakdown by Volume Sales for Africa & Middle East, Asia-Pacific, Brazil, Central & Eastern Europe, China, Latin America, other North America, USA, and Western Europe......27
Table 25: Beer Market by Segment Worldwide (2014) - Percentage Share Breakdown by Value Sales for International Premium, Local Premium, and Mainstream & Economy......28
Table 26: Beer Market by Segment Worldwide (2014) - Percentage Share Breakdown by Volume Sales for International Premium, Local Premium, and Mainstream & Economy......29
Table 27: Beer Market by Tier Worldwide (2014) - Percentage Share Breakdown by Volume Sales for High, Low, and Middle......30
Table 28: Beer Consumption by Country Worldwide (2014) in Thousand Litres for Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Holland, Hungary, Ireland, Latvia, Lithuania, Mexico, New Zealand, Panama, Poland, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, United Kingdom, United States, and Venezuela......31
Table 29: Beer Consumption by Region Worldwide (2014) - Percentage Market Share Breakdown by Volume Sales for Africa, Asia, Europe, Latin America, Middle East, North America and Oceania......32
Table 30: Per Capita Beer Consumption by Country Worldwide (2014) in Litres for Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Holland, Hungary, Ireland, Latvia, Lithuania, Mexico, New Zealand, Panama, Poland, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, United Kingdom, United States, and Venezuela......33
Table 31: Beer + RTD/Cider Market by Category Worldwide (2015) - Percentage Share Breakdown by Volume for Beer, and RTD/Cider......34
Table 32: Beer Production in Africa by Country (2014) in Thousand Hectolitres for Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo (Brazzaville), DR Congo (Zaire), Egypt, Ethiopia, Gabon, Ghana, Ivory Coast, Kenya, Madagascar, Morocco, Mozambique, Namibia, Nigeria, Rwanda, South Africa, Tanzania, Togo, Tunisia, Uganda, Zambia, and Zimbabwe......35
Table 33: Beer Sales by Category in Africa (2015) - Percentage Market Share Breakdown by Value for Off Premise, and On Premise......36
Table 34: Beer Consumption by Category in Africa (2014) - Percentage Market Share Breakdown by Value Sales for Economy, Mainstream, Premium, and Others......37
Table 35: Beer Consumption by Category in Angola (2014) - Percentage Market Share Breakdown by Value for Do Not Drink Beer, and Drink Beer......38
Table 36: Beer Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for International Premium, Local Premium, and Mainstream & Economy......39
Table 37: Beer Market by Segment in Australia (2014) - Percentage Share Breakdown by Volume Sales for International Premium, Local Premium, and Mainstream & Economy......40
Table 38: Beer Market by Package Type in Brazil (2014) - Percentage Share Breakdown by Value Sales for Aluminium and Glass......41
Table 39: Beer Market by Packaging Type in Brazil (2014) - Percentage Breakdown by Value for Can and Others......42
Table 40: Beer Market by Packaging Type in China (2014) Percentage Breakdown by Value for Can and Others......43
Table 41: Beer Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Economy, Middle market, Premium, and Ultra-Premium......44
Table 42: Beer Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for International Premium, Local Premium, and Mainstream & Economy......45
Table 43: Beer Market by Segment in China (2014) - Percentage Share Breakdown by Volume Sales for International Premium, Local Premium, and Mainstream & Economy......46
Table 44: Beer Sales by Segment in China (2014) - Percentage Market Share Breakdown by Value for Domestic Economy Lager, Domestic Premium Lager, Domestic Standard Lager, Imported Premium Lager, and Low Alcohol Beer......47
Table 45: Beer Market by Segment in Colombia (2014) - Percentage Share Breakdown by Value Sales for International Premium, Local Premium, and Mainstream & Economy......48
Table 46: Beer Market by Segment in Colombia (2014) - Percentage Share Breakdown by Volume Sales for International Premium, Local Premium, and Mainstream & Economy......49
Table 47: Beer Consumption by Segment in Czech Republic (2015) - Percentage Share Breakdown by Volume for Off-Trade, and On-Trade......50
Table 48: Beer Market by Country in Europe (2015) - Percentage Share Breakdown by Volume for Denmark, Finland, Germany, Italy, Latvia, Lithuania, and Others......51
Table 49: Per Capita Beer Consumption by Country in Europe (2014) in Litres for Czech Republic, France, Germany, Italy, Netherlands, Poland, Romania, Spain, Turkey, and United Kingdom......52
Table 50: Beer Market by Packaging Type in Finland (2015) - Percentage Share Breakdown by Volume for Cans, Draught, Returnable Bottles, and Others......53
Table 51: Premium Beer Market by Segment in Latin America (2014) - Percentage Share Breakdown by Volume Sales for International, Local, and Regional......54
Table 52: Beer Consumption by Category in Nigeria (2014) - Percentage Market Share Breakdown by Value Sales for Lager, Malt, Stout, and Others......55
Table 53: Beer Market by Packaging Type in North America (2014) - Percentage Breakdown by Value for Can and Others......56
Table 54: Beer Market in Poland (2014) in Thousand Hectolitres......57
Table 55: Beer Market by Segment in Russia (2015) - Percentage Share Breakdown by Value for Discount, Lower Mainstream, Premium and Upper Mainstream......58
Table 56: Beer Market by Category in the US (2015) - Percentage Share Breakdown by Volume for Economy, Premium Light, and Premium Regular......59
Table 57: Beer Market by Segment in the US (2014) - Percentage Share Breakdown by Value Sales for International Premium, Local Premium, and Mainstream & Economy......60
Table 58: Beer Market by Segment in the US (2014) - Percentage Share Breakdown by Volume Sales for Intl Premium, Local Premium, and Mainstream & Economy......61
Table 59: Beer Market in the US (2014) in Thousand Barrels......62
Table 60: Beer Sales by Segment in the US (2014) - Percentage Market Share Breakdown by Value for Dark Beer, Domestic Economy Lager, Domestic Premium Lager, Domestic Standard Lager, Imported Premium Lager, Low, Non-Alcohol Beer, and Stout......63
Table 61: Beer Sales by Segment in the US (2014) - Percentage Share Breakdown by Volume Sales for Above Premium, Economy, Premium Light, and Premium Regular......64
Table 62: Beer Shipment by Segment in the US (2015) - Percentage Market Share Breakdown by Volume for Craft, Malternatives, Premium, Subpremium, Superpremium, and Others......65
Craft Beer......66
Table 63: Craft Beer Market by Category in the US (2015) - Percentage Share Breakdown by Volume for Brewpubs, Micro Brewpubs, Regional Craft Brewers, and Others......66
Table 64: Craft Beer Production by Category in the US (2015) - Percentage Share Breakdown by Volume for Lagers, Pale Ales, Seasonal Beers, Stouts and Porters......67
Spirits......68
Table 65: Global Spirits Market by Category (2014) in Millions of 9-litre Cases......68
Table 66: Global Spirits Market by Category (2014) - Percentage Share Breakdown by Volume Sales (9-litre cases) for Brandy, Cane, Flavoured Spirits, Gin/Genever, Mixed Drinks, National Spirits, Rum, Tequila, Vodka, Whisky, and Other Spirits......69
Table 67: Global Spirits Market by Region (2014) - Percentage Share Breakdown by Volume Sales (9-litre cases) for Africa & Middle East, Americas, Asia-Pacific, Commonwealth of Independent States (CIS), Europe and Rest of the World......70
Table 68: Spirits Retail Sales by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia-Pacific, Australia & New Zealand, Eastern Europe, Latin America, Middle East and Africa (MEA), North America and Western Europe......71
Table 69: Spirits Retail Sales by Region Worldwide (2014) - Percentage Market Share Breakdown by Volume for Asia-Pacific, Eastern Europe, Latin America, Middle East and Africa (MEA), North America, Western Europe......72
Table 70: Spirits Market by Region Worldwide (2014) - Percentage Share Breakdown by Volume Sales for Africa & Middle East, Americas, Asia-Pacific, CIS, Europe, North America, and Duty Free......73
Table 71: Spirits Sales by Type Worldwide (2014) - Percentage Market Share Breakdown by Value for Brandy and Cognac, Gin, Liqueurs, Rum, Tequila (and Mescal), Vodka, Whiskies and Others......74
Table 72: Spirits Sales by Type Worldwide (2014) - Percentage Market Share Breakdown by Volume for Brandy and Cognac, Gin, Liqueurs, Rum, Tequila (and Mescal), Vodka, Whiskies and Others......75
Table 73: Spirits (Imported) Market by Product in China (2014) - Percentage Share Breakdown by Volume Sales for Cognac, Flavoured Spirits, Scotch, US Whiskey, Vodka, and Others......76
Table 74: Distilled Spirits Market by Brand in Philippines (2014) - Percentage Share Breakdown by Value Sales for Brandy, Gin, Rum, and Others......77
Table 75: US Spirits Market (2014) in '000s of 9-litre Cases......78
Table 76: Spirits Market by Category in the US (2014) - Percentage Share Breakdown by Volume Sales (9-litre cases) for Brandy, Cane, Flavoured Spirits, Gin/Genever, Rum, Tequila, Vodka and Whisky......79
Table 77: Spirits Market by Category in the US (2015) - Percentage Share Breakdown by Value for Rum, Scotch, Tequila, Vodka, Whiskey, and Others......80
Table 78: Spirits Market by Segment in the US (2015) - Percentage Share Breakdown by Value for High End Premium, Premium, Super Premium, and Others......81
Table 79: Spirits Market by Segment in the US (2015) - Percentage Share Breakdown by Volume for High End Premium, Premium, Super Premium, and Others......82
Table 80: Premium Spirits Market by Category in the US (2015) - Percentage Share Breakdown by Value for Cordials (Liqueurs), Rum, Tequila, Vodka, Whiskey, and Others......83
Table 81: Super Premium Spirits Market by Category in the US (2015) - Percentage Share Breakdown by Value for Brandy and Cognac, Tequila, Vodka, Whiskey, and Others......84
Table 82: High End Premium Spirits Market by Category in the US (2015) - Percentage Share Breakdown by Value for Brandy and Cognac, Cordials (Liqueurs), Rum, Vodka, Whiskey, and Others......85
Alcoholic Beverages......86
Table 83: Market Shares of Leading Alcoholic Beverages Companies in Burundi (2014) - Percentage Breakdown by Value Sales for East African Breweries Ltd., Heineken N.V. and Others......86
Table 84: Market Shares of Alcoholic Beverages by Type in China (2014) - Percentage Breakdown by Volume Sales for Baiju, Beer, International Spirits, Wine, and Others......87
Table 85: Market Shares of Leading Alcoholic Beverages Companies in Eastern Democratic Republic of the Congo (EDRC) (2014) - Percentage Breakdown by Value Sales for East African Breweries Ltd., Heineken N.V., SABMiller Plc and Others......88
Table 86: Market Shares of Leading Alcoholic Beverages Companies in Kenya (2014) - Percentage Breakdown by Value Sales for East African Breweries Ltd., Heineken N.V., Keroche Breweries Ltd., SABMiller Plc and Others......89
Table 87: Market Shares of Leading Alcoholic Beverages Companies in Rwanda (2014) - Percentage Breakdown by Value Sales for East African Breweries Ltd., Heineken N.V. and Others......90
Table 88: Market Shares of Leading Alcoholic Beverages Companies in South Sudan (2014) - Percentage Breakdown by Value Sales for East African Breweries Ltd., Heineken N.V. and SABMiller Plc......91
Table 89: Market Shares of Leading Alcoholic Beverages Companies in Tanzania (2014) - Percentage Breakdown by Value Sales for East African Breweries Ltd., SABMiller Plc and Others......92
Table 90: Market Shares of Leading Alcoholic Beverages Companies in Uganda (2014) - Percentage Breakdown by Value Sales for East African Breweries Ltd., Parambot Breweries Ltd., SABMiller Plc and Others......93
Beer ......94
Table 91: Market Shares of Leading Beer Manufacturers in Africa (2015) - Percentage Breakdown by Volume for Castel Group, Diageo Plc, Heineken Lager Beer, SABMiller Plc, and Others......94
Table 92: Market Shares of Leading Beer Manufacturers in Argentina (2015) - Percentage Breakdown by Value for Anheuser-Busch InBev and Other......95
Table 93: Market Shares of Leading Beer Manufacturers in Argentina (2015) - Percentage Breakdown by Volume for Compania Cervecerias Unidas, S.A., and Others......96
Table 94: Market Shares of Leading Beer Producers in Australia (2014) - Percentage Share Breakdown by Value Sales for Foster's Group Pty. Ltd., Kirin Company, Ltd., and Others......97
Table 95: Market Shares of Leading Beer Manufacturers in Belgium (2015) - Percentage Breakdown by Value for Anheuser-Busch InBev and Other......98
Table 96: Market Shares of Leading Beer Manufacturers in Brazil (2015) - Percentage Breakdown by Volume Shipments for Anheuser-Busch InBev NV, Brasil Kirin S.A., Grupo Petrópolis Ltda, Heineken N.V. and Others......99
Table 97: Market Shares of Leading Beer Brands by Volume Sales in Canada (2015) - Percentage Breakdown for Bud Light (Anheuser-Busch InBev NV), Budweiser (Anheuser-Busch InBev NV), Carling (Molson Coors Brewing Company), Coors Light (Coors Brewing Company), Labatt Brewing Company Ltd., Lucky Lager (Labatt Brewing Company Ltd.), Molson Coors Brewing Company, and Others......100
Table 98: Market Shares of Leading Beer Manufacturers in Canada (2015) - Percentage Breakdown by Value for Anheuser-Busch InBev and Other......101
Table 99: Market Shares of Leading Beer Manufacturers in Chile (2015) - Percentage Breakdown by Volume for Compania Cervecerias Unidas, S.A. and Others......102
Table 100: Market Shares of Leading Beer Companies by Value Sales in China (2014) - Percentage Breakdown for Anheuser-Busch InBev, Beijing Yanjing Beer Group Corporation, China Resources Snow Breweries Ltd., Tsingtao Brewery Co., Ltd., and Others......103
Table 101: Market Shares of Leading Beer Manufacturers in Czech Republic (2015) - Percentage Breakdown by Volume for Budweiser Budvar Brewery, Heineken N.V., Pilsner Urquell, and Staropramen......104
Table 102: Market Shares of Leading Beer Manufacturers in Denmark (2015) - Percentage Breakdown by Volume for Carlsberg Group, Harboes Bryggeri A/S, Royal Unibrew A/S, and Others......105
Table 103: Market Shares of Leading Beer Producers in Eastern Europe (2015) - Percentage Breakdown by Value for Anheuser-Busch InBev S.A, Carlsberg Group, Heineken, SABMiller plc, Staropramen Brewery Company, and Others......106
Table 104: Market Shares of Leading Beer Brands in Finland (2015) - Percentage Breakdown by Volume for Karhu, Karjala, Koff, Lapin Kulta, Olvi Special, and Others......107
Table 105: Market Shares of Leading Beer Producers in Finland (2015) - Percentage Breakdown by Volume for Carlsberg Group, Royal Unibrew A/S, and Others......108
Table 106: Market Shares of Leading Beer Manufacturers by Shipments Worldwide (2014) - Percentage Breakdown by Volume for Anheuser-Busch InBev, Boston Beer Co., Inc., Crown Imports LLC, D.G. Yuengling & Son Inc., Dragon Gate USA, Heineken USA Inc, MillerCoors, North American Breweries, Inc., and Pabst Brewing Company......109
Table 107: Market Shares of Leading Beer Producers Worldwide (2014) - Percentage Breakdown by Volume for Anheuser-Busch InBev, Asahi Breweries, Ltd., Carlsberg Group, Grupo Modelo, Heineken Lager Beer, Kirin Brewery of America, LLC, Molson Coors Brewing Company, SABMiller Plc, Tsingtao Brewery Co., Ltd., Yanjing Beer Group, and Others......110
Table 108: Market Shares of Leading Beer Manufacturers in India (2014) - Percentage Breakdown by Volume Sales for Mohan Meakin Group, SABMiller Plc, United Breweries Group, and Others......111
Table 109: Market Shares of Leading Beer Brands by Value Sales in Indonesia (2014) - Percentage Breakdown for Anker Bir, Bintang Zero, Bir Bintang, Guinness, Heineken, Intl Bali Hai and Others......112
Table 110: Market Shares of Leading Beer Producers in Ireland (2015) - Percentage Breakdown by Value for Carlsberg Group, Diageo Plc, Heineken, SABMiller plc, and Others......113
Table 111: Market Shares of Leading Beer Producers in Latvia (2015) - Percentage Breakdown by Volume for Carlsberg Group, Royal Unibrew A/S, and Others......114
Table 112: Market Shares of Leading Beer Producers in Lithuania (2015) - Percentage Breakdown by Volume for Carlsberg Group, Royal Unibrew A/S, and Others......115
Table 113: Market Shares of Leading Beer Brands by Value Sales in Malaysia (2014) - Percentage Breakdown for Anchor Smooth, Anglia Shandy, Carlsberg Green, Guinness, Heineken, Tiger, and Others......116
Table 114: Market Shares of Leading Beer Brands in Mexico (2015) - Percentage Share Breakdown by Value for Carta Blanca, Corona Barrilito, Corona Extra, Modelo, Sol, Tecate, Victoria, and Others......117
Table 115: Market Shares of Leading Beer Manufacturers in Mexico (2015) - Percentage Breakdown by Value for Anheuser-Busch InBev, Heineken Mexico, and Other......118
Table 116: Market Shares of Leading Beer Producers in Norway (2015) - Percentage Breakdown by Value for Anheuser-Busch InBev S.A, Carlsberg Group, Hansa Borg Bryggereier Company, Heineken, and Others......119
Table 117: Market Shares of Leading Beer Producers by Volume Sales in Philippines (2014) - Percentage Breakdown for Asia Brewery, Inc., San Miguel Brewery, and Others......120
Table 118: Market Shares of Leading Brewing Companies in Philippines (2015) - Percentage Breakdown by Value for San Miguel Corporation, and Others......121
Table 119: Market Shares of Leading Beer Companies by Value Sales in Poland (2014) - Percentage Breakdown for Carlsberg Group, Heineken NV, SABMiller Plc and Others......122
Table 120: Market Shares of Leading Beer Producers in Russia (2014) - Percentage Share Breakdown by Volume Sales for Anheuser-Busch InBev, Carlsberg Group, Efes Beverage Group, Heineken Lager Beer, and Others......123
Table 121: Market Shares of Leading Beer Brands by Value Sales in Singapore (2014) - Percentage Breakdown for Anchor, Baron's Strong Brew, Carlsberg, Guinness, Heineken, Tiger, and Others......124
Table 122: Market Shares of Leading Beer Manufacturers in South Korea (2015) - Percentage Breakdown by Value for Anheuser-Busch InBev and Other......125
Table 123: Market Shares of Leading Beer Brands by Value Sales in Thailand (2014) - Percentage Breakdown for Archa, Chang, Heineken, Leo, Singha, and Others......126
Table 124: Market Shares of Leading Beer Manufacturers in Turkey (2015) - Percentage Share Breakdown by Value for Anadolu Efes and Turk Tuborg Bira ve Malt Sanayii A.S.......127
Table 125: Market Shares of Leading Beer Brands by Volume Sales in the UK (2015) - Percentage Breakdown for Carling (Molson Coors Brewing Company), Carlsberg Group, Foster's (SABMiller Plc), Guinness (Diageo Plc), John Smith's Brewery, Stella Artois (Anheuser-Busch InBev), and Others......128
Table 126: Market Shares of Leading Beer Manufacturers in the UK (2015) - Percentage Breakdown by Volume for Anheuser-Busch InBev NV, Carlsberg A/S Ltd., Diageo Plc, Greene King Plc, Heineken UK Ltd., Molson Coors Brewing Co., SABMiller Plc, and Others......129
Table 127: Market Shares of Leading Beer Manufacturers in Uruguay (2015) - Percentage Breakdown by Volume for Compania Cervecerias Unidas, S.A. and Others......130
Table 128: Market Shares of Leading Beer Companies Spending through Media Ads in the US (2014) - Percentage Breakdown by Volume for Anheuser-Busch InBev, Boston Beer Company, The, Constellation Brands, Inc., Diageo, Heineken Lager Beer, MillerCoors and Others......131
Table 129: Market Shares of Leading Beer Manufacturers by Volume (Barrels) Sales in the US (2014) - Percentage Breakdown for Anheuser-Busch InBev N.V., Crown Imports LLC, Heineken USA, MillerCoors LLC, Pabst Brewing Company, and Others (Includes Boston Beer Company (Samuel Adams), D.G. Yuengling & Son, Inc., Diageo Guinness USA, Mark Anthony Brewing, Inc., North American Beverage Co among Others)......132
Table 130: Market Shares of Leading Beer Producers by Value Sales in the US (2014) - Percentage Breakdown for AB InBev, Constellation Brands, Inc., Heineken USA, MillerCoors and Others......133
Table 131: Market Shares of Leading Craft Beer Manufacturers in the US (2014) - Percentage Breakdown by Volume Sales for Boston Beer Company, Inc., Craft Brew Alliance, Inc., New Belgium Brewing Company, Spoetzl Brewery, Inc., Sierra Nevada Brewing Co. and Others......134
Table 132: Market Shares of Leading Beer Producers in Vietnam (2015) - Percentage Breakdown by Value for Asia-Pacific Breweries Limited. (Vietnam Brewery Ltd.), Carlsberg Group, Habeco, Sabeco Brewery, and Others......135
Spirits......136
Table 133: Market Shares of Leading Spirit Companies by Volume Sales (9-litre cases) Worldwide (2014) - Percentage Breakdown for Bacardi Limited, Central European Distribution Corporation (CEDC), Diageo Plc, La Martiniquaise Vietnam Wines and Spirits Co., Ltd., Pernod Ricard S.A., United Spirits Limited, and Others......136
Table 134: Market Shares of Leading Spirit Companies Worldwide (2015) - Percentage Share Breakdown by Volume for Bacardi Limited, Brown-Forman, Diageo Plc, Jim Beam, Pernod Ricard S.A. and Other......137
Table 135: Market Shares of Spirits by Category in Asia (2014) - Percentage Breakdown by Volume Sales for Cognac, Gin, Liqueurs, Rum, Scotch, Vodka and Others......138
Table 136: Market Shares of Leading White Spirits Manufacturers in India (2015) - Percentage Share Breakdown by Volume for Diageo India Pvt. Ltd., Radico Khaitan Ltd., United Spirits Ltd (USL) and Others......139
Table 137: Market Shares of Leading Spirit Brands in Philippines (2014) - Percentage Breakdown by Value Sales for Emperador, Ginebra San Miguel, Tanduay, and Others......140
Table 138: Market Shares of Spirits by Category in the US (2014) - Percentage Breakdown by Value Sales for Premium, Standard, Super Premium, Ultra Premium and Others......141
Breweries......142
Table 139: Market Shares of Leading Brewers Worldwide (2014) - Percentage Breakdown by Volume Sales for Anheuser-Busch InBev, Half Acre Beer Company, Heineken Lager Beer, Kirin Brewery of America, LLC, SABMiller Plc, Carlsberg Group, Molson Coors Brewing Company, Tsingtao Brewery Co., Ltd., and Others......142
Table 140: Market Shares of Leading Brewery Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Anheuser-Busch InBev N.V., Asahi Breweries Ltd., Beijing Yanjing Beer Co., Ltd., Carlsberg Group, Grupo Modelo S.A.B. de C.V, Heineken N.V., Kirin Brewery Co., Ltd., Molson Coors Brewing Co., SABMiller Plc, Tsingtao Brewery Co., Ltd., and Others......143
Table 141: Market Shares of Leading Craft Breweries Manufacturers in North America (2015) - Percentage Breakdown by Volume for Bell's Brewery, Inc., Boston Beer Company, The, Craft Brew Alliance, Deschutes Brewery, F.X. Matt Brewing Company, Harpoon Brewery, Magic Hat Brewing Company, New Belgium Brewing Company, Sierra Nevada Brewing Co., and Spoetzal Brewery......144
Table 142: Market Shares of Leading Brewer Companies in the US (2015) - Percentage Breakdown by Value for Alberta Brewing Company (AB), Constellation Energy, Heineken, Inc., MillerCoors LLC, and Others......145