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News Corporation (USA) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about News Corporation, which is principally involved in Media and Information Services. Illustrated with 233 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-19009
Price: $3500
Company Type: Public
Pages: 242
Date: September 2015
Market Data Tables: 233

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Table 1: News Corp’s Sales by Geographic Region Worldwide (2013-2014) in Percentage for U.S. and Canada, Europe, and Australia and Others......7
Table 2: News Corp’s Sales by Product Segment Worldwide (2014) in Percentage for News and Information Services, Cable Network Programming, Digital Real Estate Services, Book Publishing, Digital Education, and Others......8
Table 3: News Corp’s Revenues by Category Worldwide (2013-2014) in Percentage for Advertising, Circulation and Subscription, Consumer and Others......9
Advertising......12
Table 4: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......12
Table 5: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Direct Mail, Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio......13
Table 6: Advertising Market by Platform Type Worldwide (2014) - Percentage Share Breakdown by Value for Digital, Print, Television and Others......14
Table 7: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......15
Table 8: Global Spending on Advertising (2014) in US$ Million......16
Table 9: Global Spending on Media through Advertising (2014) in US$ Billion......17
Table 10: Spending on Advertising by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others......18
Table 11: Spending on Advertising by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......19
Table 12: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......20
Table 13: Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others......21
Table 14: Spending on Media through Advertising by Category Worldwide (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......22
Table 15: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......23
Table 16: Spending on Advertising by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......24
Table 17: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......25
Table 18: Advertising Market in the US (2014) in US$ Million......26
Table 19: Advertising Revenue through Television by Type in the US (2014) - Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV......27
Table 20: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......28
Table 21: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The......29
Table 22: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others......30
Table 23: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail......31
Table 24: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......32
Table 25: Spending on Advertising by Sector in the US (2014) - Percentage Breakdown by Value Sales for Traditional, and Digital......33
Table 26: Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......34
Table 27: Spending on Advertising through Media in the US (2014) in US$ Million......35
Table 28: Spending on Media through Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......36
Table 29: Spending on Advertising through Cable TV in the US (2014) in US$ Million......37
Table 30: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, Miscellaneous......38
Table 31: Spending on Advertising by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others......39
Table 32: Spending on Advertising through Medium in Western European (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......40
Table 33: Spending on Advertising by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......41
Table 34: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B Magazines and B2C Magazines......42
Table 35: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers......43
Table 36: Advertising through Online by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Online Others......44
Table 37: Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......45
Table 38: Advertising through TV by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Free-to-air TV and Multichannel TV......46
Table 39: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV......47
Table 40: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value for Internet, Outdoor, Printed Press, Radio, Television, and Others......48
Table 41: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......49
Table 42: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......50
Table 43: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others......51
Table 44: Spending on Advertising by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......52
Table 45: Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......53
Table 46: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others......54
Table 47: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......55
Table 48: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television......56
Table 49: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......57
Table 50: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (excluding Directories), Print Directories, Radio and Others (Includes Regional TV - FTA, and Subscription)......58
Table 51: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others......59
Table 52: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......60
Table 53: Advertising Market in Australia (2014) in A$ Million......61
Table 54: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others......62
Table 55: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others......63
Table 56: Advertisement Market in India (2014) in US$ Million......64
Table 57: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......65
Table 58: Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......66
Table 59: Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others......67
Table 60: Spending on Advertising by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others......68
Table 61: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......69
Table 62: Spending on Advertising by Country in Middle East and Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others......70
Classifieds Advertising......71
Table 63: Classifieds Advertising Market by Type for Automotives Worldwide (2014) - Percentage Share Breakdown by Value for Carsales, Carsguide, Drive, and Others......71
Table 64: Real Estate Classifieds Market by Category Worldwide (2014) - Percentage Share Breakdown by Value for Commercial, Developers, Residential, and Others......72
Table 65: Online Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Other Real Estate, Residential Real Estate, and Others......73
Table 66: Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others......74
Table 67: Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online......75
Table 68: Classifieds Advertising Market in Australia (2014) in A$ Millions......76
Table 69: Online Classifieds Advertising Market in Australia (2014) in A$ Millions......77
Cinema Advertising......78
Table 70: Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World......78
Table 71: Spending on Advertising through Cinema in the US (2014) in US$ Thousand......79
Table 72: Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and UK......80
Table 73: Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others......81
Table 74: Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand......82
Table 75: Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others......83
Contextual Advertising......84
Table 76: Contextual Advertising Spending in the US (2012-2017) in US$ Million......84
Table 77: Contextual Advertising Market in Europe (2012-2017) in € Million......85
Table 78: Contextual Advertising Market by Company in Russia (2014) - Percentage Share Breakdown for Yandex Direct, Google AdWords, Begun and Others......86
Table 79: Contextual Advertising Market in Russia (2012-2017) in US$ Million......87
Digital Advertising......88
Table 80: Digital Advertisement Display by Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others......88
Table 81: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......89
Table 82: Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......90
Display Advertising......91
Table 83: Display Advertising Domestic Market in the US (2014) in US$ Million......91
Table 84: Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vechicles, Real Estate, Recruitment, Retail, Services, Travel, and Others......92
Magazines Advertising......93
Table 85: Spending on Advertising through Magazine by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe......93
Table 86: Spending on Advertising through Magazines by County in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......94
Table 87: Spending on Advertising through Magazines by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines......95
Table 88: Advertising through Magazines Market Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others......96
Table 89: Spending on Advertising through Magazines by County in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK......97
Table 90: Spending on Advertising through Magazines by County in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey......98
Table 91: Spending on Advertising through Magazines by County in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand......99
Table 92: Spending on Advertising through Magazines by County in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela......100
Table 93: Spending on Advertising through Magazines by County in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia......101
Mobile Advertising......102
Table 94: Global Mobile Ad Spend (2014) in US$ Million......102
Table 95: Global Mobile Advertisement Market (2014) in US$ Million......103
Table 96: Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US......104
Table 97: Spending on Advertising through Mobile by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia- Pacific, US, Western Europe, and Others......105
Table 98: Spending on Mobile Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......106
Table 99: Mobile and Online Ad Spend in the US (2014) in US$ Million......107
Table 100: Advertising through Mobile Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......108
Table 101: Mobile Advertising Market in China (2014) in US$ Million......109
Newspaper Advertising......110
Table 102: Spending on Advertising through Newspaper by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......110
Table 103: Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising......111
Table 104: Spending on Advertising through Newspaper by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......112
Table 105: Advertising through Daily Newspapers Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Entertainment, Financial/Insurance, Internet Sites & Services, Media Promotion, Real Estate, Retail, Telecommunications, Travel & Transportation and Others......113
Table 106: Spending on Advertising through Newspaper by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......114
Table 107: Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Republic, Greece, Hungary, Poland, Russia, and Turkey......115
Table 108: Spending on Advertising through Newspaper by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand......116
Table 109: Newspaper Advertising Market by Sector in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others......117
Table 110: Spending on Advertising through Newspaper by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......118
Online Advertising......119
Table 111: Global Online Advertising Market (2014) in US$ Million......119
Table 112: Global Online Advertising Spend (2014) in US$ Million......120
Table 113: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others......121
Table 114: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......122
Table 115: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display......123
Table 116: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......124
Table 117: Global Internet Advertising (2014) in US$ Million......125
Table 118: Spending on Advertising through Internet by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......126
Table 119: Spending on Advertising through Internet by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......127
Table 120: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......128
Table 121: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship......129
Table 122: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......130
Table 123: Online Advertising Market in the US (2014) in US$ Million......131
Table 124: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......132
Table 125: Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......133
Table 126: Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......134
Table 127: Internet Advertising in Western Europe (2014) in US$ Million......135
Table 128: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......136
Table 129: Spending on Advertising through Internet by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......137
Table 130: Spending on Advertising through Internet by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......138
Table 131: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......139
Table 132: Internet Advertising Market in China (2014) in RMB Million......140
Table 133: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......141
Table 134: Online Advertisement Market in India (2014) in US$ Million......142
Table 135: Spending on Advertising through Internet by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......143
Table 136: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......144
Online Search Advertising......145
Table 137: Global Online Search Advertising Market (2014) in US$ Million......145
Table 138: Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others......146
Table 139: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......147
Table 140: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......148
Table 141: Search Advertising Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......149
Table 142: Online Search Ads Market in China (2012-2017) in US$ Million......150
Outdoor Advertising......151
Table 143: Outdoor Advertising Market by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia Pacific, Central and Eastern Europe, Latin America, North America, Western Europe, and Rest of World......151
Table 144: Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit......152
Table 145: Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others......153
Table 146: Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, North America, Western Europe, and Others......154
Table 147: Outdoor Advertising Market by Country in North America (2015) – Percentage Share Breakdown by Value for Canada and USA......155
Table 148: Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......156
Table 149: Outdoor Advertising Sales by Segment in the US (2015) - Percentage Market Share Breakdown by Value for Alternative Out-of-Home (OOH), Billboards, Street Furniture, and Transit......157
Table 150: Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others......158
Table 151: Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, elecommunications,Travel/Leisure and Others......159
Table 152: Outdoor Advertising Market by Country in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......160
Table 153: Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......161
Table 154: Outdoor Advertising Market by Country in Central and Eastern Europe (2015) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, and Others......162
Table 155: Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......163
Table 156: Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......164
Table 157: Outdoor Advertising Market by Country in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, Japan, and Others......165
Table 158: Out of Home Advertising Market by End Sector in Australia (2015) - Percentage Share Breakdown by Value for Appliances Home and Outdoor, Beverages - Alcoholic, Beverages - Non-Alcoholic, Communications, Entertainment and Leisure, Finance, Food, Government, Media, Motor Vehicles, Retail, Travel and Accommodation, and Others......166
Table 159: Out-Of-Home Advertising Market by Type in Australia (2015) - Percentage Share Breakdown by Value for Digital and Other......167
Table 160: Out-Of-Home Advertising Sales by State in Australia (2015) - Percentage Market Share Breakdown by Value for New South Wales (NSW), Queensland (QLD), Victoria (VIC), Western Australia (WA), and Others......168
Table 161: Outdoor Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Retail, Roadside Billboards and Others, and Transport......169
Table 162: Outdoor Advertising Market by Country in Latin America (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Peru, Puerto Rico, and Others......170
Table 163: Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others......171
Table 164: Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others......172
Radio Advertising......173
Table 165: Radio Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value Sales for Asia-Pacific, Eastern Europe Middle East and Africa, Latin America, North America, and Western Europe......173
Table 166: Spending on Advertising through Radio by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......174
Table 167: Spending on Advertising through Radio by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......175
Table 168: Radio Advertising Revenue by Category in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Newspapers, Magazines, Radio, Television, and Others......176
Table 169: Spending on Advertising through Radio by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio......177
Table 170: Advertising through Radio Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......178
Table 171: Spending on Advertising through Radio by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......179
Table 172: Spending on Advertising through Radio by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Rep., Greece, Hungary, Poland, Romania, Russia, and Turkey......180
Table 173: Spending on Advertising through Radio by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand......181
Table 174: Spending on Advertising through Radio by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......182
Television Advertising......183
Table 175: Spending on Advertising through Television by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, Latin America, North America, Western Europe, and Others......183
Table 176: Spending on Advertising through Television by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Brazil, China, USA, and Others......184
Table 177: Spending on Advertising through Television by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......185
Table 178: Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive,Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications and Others......186
Table 179: Spending on Advertising through Television by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......187
Table 180: Advertising through Television Market in the US (2014) in US$ Million......188
Table 181: Spending on Advertising through Network TV in the US (2014) in US$ Million......189
Table 182: Winter Olympic Network TV Advertising Spend in the US (2014) in US$ Thousand......190
Table 183: Spending on Advertising through Television by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, UK, and Others......191
Table 184: Spending on Advertising through Television by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......192
Table 185: Spending on Advertising through Television by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Indonesia, Japan, South Korea, and Others......193
Table 186: Spending on Advertising through Television by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Mexico, and Others......194
Table 187: Spending on Advertising through Television by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Pan Arab, and Others......195
Media Advertising......196
Table 188: Spending on Advertising through Hispanic Media Worldwide (2014) - Percentage Market Share Breakdown by Value for Cable TV, Internet, Magazines, Network TV, Newspapers, Spot Radio and Spot TV......196
Table 189: Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America......197
Table 190: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......198
Table 191: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......199
Table 192: Media Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Digital Media, Direct Mail and Directories, Magazines, Newspapers, Out-of-Home, Radio, and Television......200
Table 193: Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor......201
Table 194: Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......202
Table 195: Personal Care Ad Spending through Media in the US (2014) in US$ Thousand......203
Table 196: Restaurants Ad Spending through Media in the US (2014) in US$ Thousand......204
Table 197: Prescription Drugs Ad Spending through Media in the US (2014) in US$ Thousand......205
Table 198: Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others......206
Table 199: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......207
Table 200: Spending on Media through Advertising in the UK (2014) in £ Millions......208
Table 201: Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV......209
Table 202: Spending on Media through Advertising in Germany (2014) in £ Million......210
Table 203: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......211
Table 204: Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......212
Table 205: Spending on Media through Advertising in France (2014) in £ Million......213
Table 206: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......214
Table 207: Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......215
Table 208: Spending on Media through Advertising in Spain (2014) in £ Million......216
Table 209: Spending on Advertising through Media in China (2015) - Percentage Market Share Breakdown by Value for Internet and Others......217
Table 210: Advertising through Television by Type in Australia (2015) - Percentage Share Breakdown by Value for Metro TV, Pay TV, and Regional TV......218
Table 211: Spending on Media through Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Cinema, Magazines, Newspapers, Online, Outdoor, Radio, and Television......219
Table 212: Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out Of Home(OOH), Print, Radio, and Television......220
Social Media......221
Table 213: Social Media Market by Region Worldwide (2014) - Percentage Share Breakdown by Value for Americas, Asia-Pacific, Europe, Middle East, Africa and Others......221
Table 214: Social Media Market in Asia-Pacific (2014) in US$ Thousand......222
Direct Mail Advertising......223
Table 215: Spending on Direct Mail Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Addressed, and Unaddressed......223
Advertising Digital Video......224
Table 216: Global Digital Video Ad Spend (2014) in US$ Million......224
Table 217: Digital Video Ad Spend in the US (2014) in US$ Million......225
Advertising and Marketing......226
Table 218: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......226
Digital Advertising......227
Table 219: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......227
Display Advertising......228
Table 220: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......228
Table 221: Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others......229
Table 222: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......230
Table 223: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......231
Online Advertising......232
Table 224: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......232
Table 225: Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......233
Table 226: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corp, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others......234
Outdoor Advertising......235
Table 227: Market Shares of Leading Outdoor Advertising Companies in the US (2015) - Percentage Breakdown by Value for Clear Channel Outdoor Holdings, Inc., JCDecaux Group, Lamar Advertising Company, Outfront Media, Inc., and Others......235
Table 228: Market Shares of Leading Outdoor Advertisers in Australia (2015) - Percentage Breakdown by Value for Adshel, APN Outdoor, JCDecaux Group, oOh Media Group, Ltd., and Others......236
Television Advertising......237
Table 229: Market Shares of Leading Advertising Companies through Television in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc., and Others......237
Media Advertising......238
Table 230: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......238
Table 231: Market Shares of Leading Restaurants Advertising Spending through Media in the US (2014) - Percentage Breakdown by Value for Applebee's International, Inc., Burger King Corporation, Chick-fil-A, Inc., DD IP Holder LLC., McDonald's Corporation, Pizza Hut, Inc., Starbucks Corporation, Subway (Doctor's Associates, Inc.), Taco Bell Corporation, Wendy's International, LLC. and Others......239
Social Media......240
Table 232: Market Shares of Leading Social Media Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for iSentia Group Limited, Hotto Link, Inc., Radian6 Technologies Inc., Kantar Media Company, Meltwater Group and Others (Include JamiQ Pte. Ltd, ThoughtBuzz Pte Ltd.)......240
Newspaper......241
Table 233: Market Shares of Newspaper Companies by Circulation in Australia (2014) - Percentage Breakdown by Value Sales for APN News & Media, Fairfax Media Limited, News Corporation, and The West Australian......241