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Gendai Agency, Inc. (Japan) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about Gendai Agency, Inc., which is principally involved in Advertising Business. Illustrated with 233 tables, the report showcases the company's sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-09833
Price: $3500
Company Type: Public
Pages: 234
Date: September 2015
Market Data Tables: 233

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Table 1: Gendai Agency, Inc.’s Sales by Business Segment Worldwide (2015) in ¥ Millions for Advertising and Real Estate......2
Advertising......3
Table 2: Global Marketing/Advertising Automation Market (2014) in US$ Million......3
Table 3: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......4
Table 4: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......5
Table 5: Advertising Market by Platform Type Worldwide (2014) - Percentage Share Breakdown by Value for Digital, Print, Television and Others......6
Table 6: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Direct Mail, Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio......7
Table 7: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......8
Table 8: Advertising Market in Australia (2014) in A$ Million......9
Table 9: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......10
Table 10: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others......11
Table 11: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (excluding Directories), Print Directories, Radio and Others (Includes Regional TV - FTA, and Subscription)......12
Table 12: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others......13
Table 13: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others......14
Table 14: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......15
Table 15: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, Miscellaneous......16
Table 16: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......17
Table 17: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television......18
Table 18: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV......19
Table 19: Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Daily Newspaper, Internet, Magazines, Poster, Radio, Special Interest, and Television......20
Table 20: Advertisement Market in India (2014) in US$ Million......21
Table 21: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......22
Table 22: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......23
Table 23: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others......24
Table 24: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value for Internet, Outdoor, Printed Press, Radio, Television, and Others......25
Table 25: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......26
Table 26: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others......27
Table 27: Advertising Market in the US (2014) in US$ Million......28
Table 28: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......29
Table 29: Spending on Local Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Online and Digital, and Traditional......30
Table 30: Wireless Ad Spending through Media in the US (2014) in US$ Thousand......31
Spending on Advertising......32
Table 31: Global Spending on Advertising (2014) in US$ Million......32
Table 32: Spending on Advertising by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......33
Table 33: Spending on Advertising by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others......34
Table 34: Spending on Media through Advertising by Category Worldwide (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......35
Table 35: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......36
Table 36: Spending on Advertising by Country in Middle East and Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others......37
Table 37: Spending on Advertising by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others......38
Table 38: Spending on Advertising through Medium in Western Europe (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......39
Table 39: Spending on Advertising by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......40
Table 40: Spending on Advertising through Medium in Asia-Pacific (2014) – Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......41
Table 41: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......42
Table 42: Spending on Advertising by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......43
Table 43: Spending on Advertising by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......44
Table 44: Spending on Advertising by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others......45
Table 45: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......46
Table 46: Spending on Advertising by Sector in the US (2014) - Percentage Breakdown by Value Sales for Traditional, and Digital......47
Table 47: Spending on Direct Mail Advertising by Category in the US (2014) – Percentage Market Share Breakdown by Value Sales for Addressed, and Unaddressed......48
Spending on Cinema Advertising......49
Table 48: Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand......49
Table 49: Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others......50
Table 50: Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others......51
Table 51: Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and UK......52
Table 52: Spending on Advertising through Cinema in the US (2014) in US$ Thousand......53
Table 53: Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World......54
Classifieds Advertising......55
Table 54: Classifieds Advertising Market by Type for Automotives Worldwide (2014) - Percentage Share Breakdown by Value for Carsales, Carsguide, Drive, and Others......55
Table 55: Real Estate Classifieds Market by Category Worldwide (2014) - Percentage Share Breakdown by Value for Commercial, Developers, Residential, and Others......56
Table 56: Classifieds Advertising Market in Australia (2014) in A$ Millions......57
Table 57: Online Classifieds Advertising Market in Australia (2014) in A$ Millions......58
Table 58: Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online......59
Table 59: Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others......60
Table 60: Online Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Other Real Estate, Residential Real Estate, and Others......61
Table 61: Real Estate Classifieds Market by Category in the UK (2014) - Percentage Share Breakdown by Value for Online, and Print......62
Contextual Advertising......63
Table 62: Contextual Advertising Spending in the US (2012-2017) in US$ Million......63
Table 63: Contextual Advertising Market in Europe (2012-2017) in € Million......64
Table 64: Contextual Advertising Market in Russia (2012-2017) in US$ Million......65
Digital Advertising......66
Table 65: Digital Advertisement Display by Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others......66
Table 66: Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......67
Table 67: Digital Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classified and Directories, Display, Search, and Others......68
Spending on Digital Advertising......69
Table 68: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......69
Table 69: Virtual and Digital Goods Advertising Market by Web Sites Worldwide (2014) - Percentage Share Breakdown by Value for Facebook, and Virtual and Digital Goods Websites......70
Table 70: Global Digital Video Ad Spend (2014) in US$ Million......71
Table 71: Digital Video Ad Spend in the US (2014) in US$ Million......72
Display Advertising......73
Table 72: Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vechicles, Real Estate, Recruitment, Retail, Services, Travel, and Others......73
Table 73: Display Advertising Domestic Market in the US (2014) in US$ Million......74
Table 74: Display Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Banner Ads, Digital Video, Rich Media, and Sponsorship......75
Internet Advertising......76
Table 75: Global Internet Advertising (2014) in US$ Million......76
Table 76: Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......77
Table 77: Global Online Search Advertising Market (2014) in US$ Million......78
Table 78: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......79
Table 79: Advertising through Internet Market by Segment in Canada (2014) – Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......80
Table 80: Internet Advertising in Western Europe (2014) in US$ Million......81
Table 81: Internet Advertising Market in China (2014) in RMB Million......82
Table 82: Online Search Ads Market in China (2012-2017) in US$ Million......83
Table 83: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......84
Table 84: Search Advertising Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......85
Spending on Internet Advertising......86
Table 85: Spending on Advertising through Internet by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......86
Table 86: Spending on Advertising through Internet by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......87
Table 87: Spending on Advertising through Internet by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......88
Table 88: Spending on Advertising through Internet by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......89
Table 89: Spending on Advertising through Internet by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......90
Table 90: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......91
Table 91: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......92
Table 92: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......93
Magazines Advertising......94
Table 93: Advertising through Magazines Market Segment in Canada (2014) – Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others......94
Table 94: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B Magazines and B2C Magazines......95
Spending on Magazines Advertising......96
Table 95: Spending on Advertising through Magazine by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe......96
Table 96: Spending on Advertising through Magazines by County in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand......97
Table 97: Spending on Advertising through Magazines by County in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey......98
Table 98: Spending on Advertising through Magazines by County in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela......99
Table 99: Spending on Advertising through Magazines by County in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia......100
Table 100: Spending on Advertising through Magazines by County in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......101
Table 101: Spending on Advertising through Magazines by County in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK......102
Table 102: Spending on Advertising through Magazines by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines......103
Media Advertising......104
Table 103: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......104
Table 104: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......105
Table 105: Advertising through Television by Type in Australia (2015) - Percentage Share Breakdown by Value for Metro TV, Pay TV, and Regional TV......106
Table 106: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......107
Table 107: Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor......108
Table 108: Media Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Digital Media, Direct Mail and Directories, Magazines, Newspapers, Out-of-Home, Radio, and Television......109
Table 109: Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others......110
Spending on Advertising through Media......111
Table 110: Global Spending on Media through Advertising (2014) in US$ Billion......111
Table 111: Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America......112
Table 112: Spending on Media through Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Cinema, Magazines, Newspapers, Online, Outdoor, Radio, and Television......113
Table 113: Spending on Advertising through Media in China (2015) - Percentage Market Share Breakdown by Value for Internet and Others......114
Table 114: Spending on Media through Advertising in France (2014) in £ Million......115
Table 115: Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......116
Table 116: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......117
Table 117: Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......118
Table 118: Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others......119
Table 119: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......120
Table 120: Spending on Media through Advertising in Spain (2014) in £ Million......121
Table 121: Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......122
Table 122: Spending on Media through Advertising in the UK (2014) in £ Millions......123
Table 123: Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV......124
Table 124: Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......125
Table 125: Spending on Advertising through Media in the US (2014) in US$ Million......126
Table 126: Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......127
Table 127: Spending on Media through Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......128
Table 128: Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......129
Mobile Advertising......130
Table 129: Global Mobile Advertisement Market (2014) in US$ Million......130
Table 130: Advertising through Mobile Market by Segment in Canada (2014) – Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......131
Table 131: Mobile Advertising Market in China (2014) in US$ Million......132
Spending on Mobile Advertising......133
Table 132: Global Mobile Ad Spend (2014) in US$ Million......133
Table 133: Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US......134
Table 134: Spending on Advertising through Mobile by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia- Pacific, US, Western Europe, and Others......135
Table 135: Spending on Mobile Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......136
Table 136: Mobile and Online Ad Spend in the US (2014) in US$ Million......137
Newspaper Advertising......138
Table 137: Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising......138
Table 138: Newspaper Advertising Market by Sector in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others......139
Table 139: Advertising through Daily Newspapers Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Entertainment, Financial/Insurance, Internet Sites & Services, Media Promotion, Real Estate, Retail, Telecommunications, Travel & Transportation and Others......140
Table 140: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers......141
Table 141: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail......142
Table 142: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others......143
Table 143: Advertising through Print by Category in the US (2015) - Percentage Share Breakdown by Value for Magazines, and News Papers......144
Spending on Newspaper Advertising......145
Table 144: Spending on Advertising through Newspaper by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......145
Table 145: Spending on Advertising through Newspaper by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......146
Table 146: Spending on Advertising through Newspaper by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......147
Table 147: Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Republic, Greece, Hungary, Poland, Russia, and Turkey......148
Table 148: Spending on Advertising through Newspaper by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand......149
Table 149: Spending on Advertising through Newspaper by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......150
Online Advertising......151
Table 150: Global Online Advertising Market (2014) in US$ Million......151
Table 151: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......152
Table 152: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others......153
Table 153: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display......154
Table 154: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......155
Table 155: Online Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Affiliate and Classifieds, Display, Mobile, Search Engine Marketing (SEM), and Video......156
Table 156: Online Advertisement Market in India (2014) in US$ Million......157
Table 157: Online Advertising Market in the US (2014) in US$ Million......158
Table 158: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......159
Table 159: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship......160
Spending on Online Advertising......161
Table 160: Global Online Advertising Spend (2014) in US$ Million......161
Table 161: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......162
Table 162: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......163
Table 163: Online Real Estate Spending on Advertising by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Broadcast TV, Cable TV, Direct Mail, Newspapers, Other Print, Out of Home, Radio, and Others......164
Out of Home Advertising......165
Table 164: Out of Home Advertising Market by End Sector in Australia (2015) - Percentage Share Breakdown by Value for Appliances Home and Outdoor, Beverages - Alcoholic, Beverages - Non-Alcoholic, Communications, Entertainment and Leisure, Finance, Food, Government, Media, Motor Vehicles, Retail, Travel and Accommodation, and Others......165
Table 165: Out-Of-Home Advertising Market by Type in Australia (2015) - Percentage Share Breakdown by Value for Digital and Others......166
Table 166: Out-Of-Home Advertising Sales by State in Australia (2015) - Percentage Market Share Breakdown by Value for New South Wales (NSW), Queensland (QLD), Victoria (VIC), Western Australia (WA), and Others......167
Table 167: Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, elecommunications,Travel/Leisure and Others......168
Outdoor Advertising......169
Table 168: Outdoor Advertising Market by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia Pacific, Central and Eastern Europe, Latin America, North America, Western Europe, and Rest of World......169
Table 169: Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit......170
Table 170: Outdoor Advertising Market by Country in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, Japan, and Others......171
Table 171: Outdoor Advertising Market by Country in Central and Eastern Europe (2015) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, and Others......172
Table 172: Outdoor Advertising Market by Country in Latin America (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Peru, Puerto Rico, and Others......173
Table 173: Outdoor Advertising Market by Country in North America (2015) - Percentage Share Breakdown by Value for Canada and USA......174
Table 174: Outdoor Advertising Market by Country in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......175
Table 175: Outdoor Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Retail, Roadside Billboards and Others, and Transport......176
Table 176: Outdoor Advertising Sales by Segment in the US (2015) - Percentage Market Share Breakdown by Value for Alternative Out-of-Home (OOH), Billboards, Street Furniture, and Transit......177
Spending on Outdoor Advertising......178
Table 177: Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, North America, Western Europe, and Others......178
Table 178: Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others......179
Table 179: Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......180
Table 180: Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......181
Table 181: Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others......182
Table 182: Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others......183
Table 183: Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......184
Table 184: Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......185
Table 185: Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others......186
Radio Advertising......187
Table 186: Radio Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value Sales for Asia-Pacific, Eastern Europe Middle East and Africa, Latin America, North America, and Western Europe......187
Table 187: Advertising through Radio Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......188
Table 188: Radio Advertising Revenue by Category in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Newspapers, Magazines, Radio, Television, and Others......189
Spending on Radio Advertising......190
Table 189: Spending on Advertising through Radio by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......190
Table 190: Spending on Advertising through Radio by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand......191
Table 191: Spending on Advertising through Radio by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Rep., Greece, Hungary, Poland, Romania, Russia, and Turkey......192
Table 192: Spending on Advertising through Radio by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......193
Table 193: Spending on Advertising through Radio by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......194
Table 194: Spending on Advertising through Radio by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......195
Table 195: Spending on Advertising through Radio by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio......196
Television Advertising......197
Table 196: Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive,Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications and Others......197
Table 197: Advertising through TV by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Free-to-air TV and Multichannel TV......198
Table 198: Advertising through Television Market in the US (2014) in US$ Million......199
Table 199: National Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Magazines, National Cable TV, National Digital, Online Media, National Newspapers, National Syndication, Network Broadcast TV English Language, Network Broadcast TV Spanish Language, Network, and Satellite Radio......200
Table 200: Advertising through Online by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Online Others......201
Table 201: Advertising Revenue through Television by Type in the US (2014) - Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV......202
Table 202: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The......203
Table 203: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......204
Spending on Television Advertising......205
Table 204: Spending on Advertising through Television by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Brazil, China, USA, and Others......205
Table 205: Spending on Advertising through Television by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, Latin America, North America, Western Europe, and Others......206
Table 206: Spending on Advertising through Cable TV in the US (2014) in US$ Million......207
Table 207: Spending on Advertising through Network TV in the US (2014) in US$ Million......208
Table 208: Spending on Advertising through Television by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Indonesia, Japan, South Korea, and Others......209
Table 209: Spending on Advertising through Television by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......210
Table 210: Spending on Advertising through Television by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Mexico, and Others......211
Table 211: Spending on Advertising through Television by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Pan Arab, and Others......212
Table 212: Spending on Advertising through Television by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......213
Table 213: Spending on Advertising through Television by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, UK, and Others......214
Table 214: Spending on Advertising through Television by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......215
Advertising......216
Table 215: Market Shares of Leading Advertising Agencies in the US (2015) - Percentage Breakdown by Value for Interpublic Group of Companies, Inc., Omnicom Group, Inc., Publicis Groupe S.A., WPP Plc, and Others......216
Table 216: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......217
Contextual Advertising......218
Table 217: Contextual Advertising Market by Company in Russia (2014) - Percentage Share Breakdown for Yandex Direct, Google AdWords, Begun and Others......218
Digital Advertising......219
Table 218: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......219
Table 219: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......220
Table 220: Market Shares of Leading Digital Channels in Australia (2014) - Percentage Breakdown by Value for 7Mate, 7Two, ABC News 24, ABC2, ABC3, Eleven, Gem, GO!, One, and SBS2......221
Display Advertising......222
Table 221: Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others......222
Table 222: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......223
Table 223: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......224
Magazine Advertising......225
Table 224: Market Shares of Leading Magazine Publishers in Germany (2015) - Percentage Breakdown by Value for Axel Springer SE, Bauer Media Group, Funke Mediengruppe, Gruner + Jahr AG & Co KG (Bertelsmann Group), Hubert Burda Media, and Others......225
Media Advertising......226
Table 225: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......226
Table 226: Market Shares of Leading Media Measurement Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for Cubit Media Research Pty Ltd, Isentia Group Limited, Meltwater Group, Mediaverse LLC, Wisers Information Ltd. and Others......227
Online Advertising......228
Table 227: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......228
Table 228: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corp, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others......229
Table 229: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......230
Outdoor Advertising......231
Table 230: Market Shares of Leading Outdoor Advertising Companies in the US (2015) - Percentage Breakdown by Value for Clear Channel Outdoor Holdings, Inc., JCDecaux Group, Lamar Advertising Company, Outfront Media, Inc., and Others......231
Table 231: Market Shares of Leading Outdoor Advertisers in Australia (2015) - Percentage Breakdown by Value for Adshel, APN Outdoor, JCDecaux Group, oOh Media Group, Ltd., and Others......232
Spot/Time Advertising......233
Table 232: Market Shares of Leading Spot/Time Advertising Providers in Japan (2014) - Percentage Breakdown by Value Sales for Fuji Media Holdings, Inc., Nippon Television Network Corporation, TBS Holdings, Inc., TV Asahi Corporation and TV TOKYO Corporation......233
Television Advertising......234
Table 233: Market Shares of Leading Television Service Providers by Value Sales in Latin America (2014) - Percentage Breakdown for Sky Brasil Services, Ltd., Compañía Anónima Nacional de Teléfonos de Venezuela (Cantv) and Other Pan Americana......234