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Dex Media, Inc. (USA) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about Dex Media, Inc., which is principally involved in providing Local Marketing Solutions. Illustrated with 226 tables, the report showcases the company's recent news stories and events, key markets and market position as against its competitors operating in the industry.

Code: PCP-01761
Price: $3500
Company Type: Public
Pages: 231
Date: September 2015
Market Data Tables: 226

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Advertising......5
Table 1: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......5
Table 2: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Direct Mail, Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio......6
Table 3: Advertising Market by Platform Type Worldwide (2014) - Percentage Share Breakdown by Value for Digital, Print, Television and Others......7
Table 4: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......8
Table 5: Global Spending on Advertising (2014) in US$ Million......9
Table 6: Global Spending on Media through Advertising (2014) in US$ Billion......10
Table 7: Spending on Advertising by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others......11
Table 8: Spending on Advertising by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......12
Table 9: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......13
Table 10: Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others......14
Table 11: Spending on Media through Advertising by Category Worldwide (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......15
Table 12: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......16
Table 13: Spending on Advertising by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......17
Table 14: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......18
Table 15: Advertising Market in the US (2014) in US$ Million......19
Table 16: Advertising Revenue through Television by Type in the US (2014) - Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV......20
Table 17: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......21
Table 18: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The......22
Table 19: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others......23
Table 20: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail......24
Table 21: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......25
Table 22: Spending on Advertising by Sector in the US (2014) - Percentage Breakdown by Value Sales for Traditional, and Digital......26
Table 23: Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......27
Table 24: Spending on Advertising through Media in the US (2014) in US$ Million......28
Table 25: Spending on Media through Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......29
Table 26: Spending on Advertising through Cable TV in the US (2014) in US$ Million......30
Table 27: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, Miscellaneous......31
Table 28: Spending on Advertising by Country in Western Europe (2014) – Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others......32
Table 29: Spending on Advertising through Medium in Western European (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......33
Table 30: Spending on Advertising by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......34
Table 31: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B Magazines and B2C Magazines......35
Table 32: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers......36
Table 33: Advertising through Online by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Online Others......37
Table 34: Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......38
Table 35: Advertising through TV by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Free-to-air TV and Multichannel TV......39
Table 36: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV......40
Table 37: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value for Internet, Outdoor, Printed Press, Radio, Television, and Others......41
Table 38: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......42
Table 39: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......43
Table 40: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others......44
Table 41: Spending on Advertising by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......45
Table 42: Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......46
Table 43: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others......47
Table 44: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......48
Table 45: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television......49
Table 46: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......50
Table 47: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (excluding Directories), Print Directories, Radio and Others (Includes Regional TV - FTA, and Subscription)......51
Table 48: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others......52
Table 49: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......53
Table 50: Advertising Market in Australia (2014) in A$ Million......54
Table 51: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others......55
Table 52: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others......56
Table 53: Advertisement Market in India (2014) in US$ Million......57
Table 54: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......58
Table 55: Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......59
Table 56: Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others......60
Table 57: Spending on Advertising by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others......61
Table 58: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......62
Table 59: Spending on Advertising by Country in Middle East and Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others......63
Classifieds Advertising......64
Table 60: Classifieds Advertising Market by Type for Automotives Worldwide (2014) - Percentage Share Breakdown by Value for Carsales, Carsguide, Drive, and Others......64
Table 61: Real Estate Classifieds Market by Category Worldwide (2014) - Percentage Share Breakdown by Value for Commercial, Developers, Residential, and Others......65
Table 62: Online Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Other Real Estate, Residential Real Estate, and Others......66
Table 63: Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others......67
Table 64: Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online......68
Table 65: Classifieds Advertising Market in Australia (2014) in A$ Millions......69
Table 66: Online Classifieds Advertising Market in Australia (2014) in A$ Millions......70
Cinema Advertising......71
Table 67: Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World......71
Table 68: Spending on Advertising through Cinema in the US (2014) in US$ Thousand......72
Table 69: Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and UK......73
Table 70: Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others......74
Table 71: Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand......75
Table 72: Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others......76
Contextual Advertising......77
Table 73: Contextual Advertising Spending in the US (2012-2017) in US$ Million......77
Table 74: Contextual Advertising Market in Europe (2012-2017) in € Million......78
Table 75: Contextual Advertising Market by Company in Russia (2014) - Percentage Share Breakdown for Yandex Direct, Google AdWords, Begun and Others......79
Table 76: Contextual Advertising Market in Russia (2012-2017) in US$ Million......80
Digital Advertising......81
Table 77: Digital Advertisement Display by Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others......81
Table 78: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......82
Table 79: Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......83
Display Advertising......84
Table 80: Display Advertising Domestic Market in the US (2014) in US$ Million......84
Table 81: Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vechicles, Real Estate, Recruitment, Retail, Services, Travel, and Others......85
Magazines Advertising......86
Table 82: Spending on Advertising through Magazine by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe......86
Table 83: Spending on Advertising through Magazines by County in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......87
Table 84: Spending on Advertising through Magazines by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines......88
Table 85: Advertising through Magazines Market Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others......89
Table 86: Spending on Advertising through Magazines by County in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK......90
Table 87: Spending on Advertising through Magazines by County in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey......91
Table 88: Spending on Advertising through Magazines by County in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand......92
Table 89: Spending on Advertising through Magazines by County in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela......93
Table 90: Spending on Advertising through Magazines by County in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia......94
Mobile Advertising......95
Table 91: Global Mobile Ad Spend (2014) in US$ Million......95
Table 92: Global Mobile Advertisement Market (2014) in US$ Million......96
Table 93: Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US......97
Table 94: Spending on Advertising through Mobile by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia- Pacific, US, Western Europe, and Others......98
Table 95: Spending on Mobile Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......99
Table 96: Mobile and Online Ad Spend in the US (2014) in US$ Million......100
Table 97: Advertising through Mobile Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......101
Table 98: Mobile Advertising Market in China (2014) in US$ Million......102
Newspaper Advertising......103
Table 99: Spending on Advertising through Newspaper by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......103
Table 100: Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising......104
Table 101: Spending on Advertising through Newspaper by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......105
Table 102: Advertising through Daily Newspapers Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Entertainment, Financial/Insurance, Internet Sites & Services, Media Promotion, Real Estate, Retail, Telecommunications, Travel & Transportation and Others......106
Table 103: Spending on Advertising through Newspaper by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......107
Table 104: Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Republic, Greece, Hungary, Poland, Russia, and Turkey......108
Table 105: Spending on Advertising through Newspaper by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand......109
Table 106: Newspaper Advertising Market by Sector in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others......110
Table 107: Spending on Advertising through Newspaper by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......111
Online Advertising......112
Table 108: Global Online Advertising Market (2014) in US$ Million......112
Table 109: Global Online Advertising Spend (2014) in US$ Million......113
Table 110: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others......114
Table 111: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......115
Table 112: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display......116
Table 113: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......117
Table 114: Global Internet Advertising (2014) in US$ Million......118
Table 115: Spending on Advertising through Internet by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......119
Table 116: Spending on Advertising through Internet by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......120
Table 117: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......121
Table 118: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship......122
Table 119: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......123
Table 120: Online Advertising Market in the US (2014) in US$ Million......124
Table 121: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......125
Table 122: Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......126
Table 123: Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......127
Table 124: Internet Advertising in Western Europe (2014) in US$ Million......128
Table 125: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......129
Table 126: Spending on Advertising through Internet by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......130
Table 127: Spending on Advertising through Internet by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......131
Table 128: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......132
Table 129: Internet Advertising Market in China (2014) in RMB Million......133
Table 130: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......134
Table 131: Online Advertisement Market in India (2014) in US$ Million......135
Table 132: Spending on Advertising through Internet by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......136
Table 133: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......137
Online Search Advertising......138
Table 134: Global Online Search Advertising Market (2014) in US$ Million......138
Table 135: Online Search Advertising Market by Country Worldwide (2014) – Percentage Share Breakdown by Value for US, and Others......139
Table 136: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......140
Table 137: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......141
Table 138: Search Advertising Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......142
Table 139: Online Search Ads Market in China (2012-2017) in US$ Million......143
Outdoor Advertising......144
Table 140: Outdoor Advertising Market by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia Pacific, Central and Eastern Europe, Latin America, North America, Western Europe, and Rest of World......144
Table 141: Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit......145
Table 142: Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others......146
Table 143: Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, North America, Western Europe, and Others......147
Table 144: Outdoor Advertising Market by Country in North America (2015) – Percentage Share Breakdown by Value for Canada and USA......148
Table 145: Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......149
Table 146: Outdoor Advertising Sales by Segment in the US (2015) - Percentage Market Share Breakdown by Value for Alternative Out-of-Home (OOH), Billboards, Street Furniture, and Transit......150
Table 147: Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others......151
Table 148: Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, elecommunications,Travel/Leisure and Others......152
Table 149: Outdoor Advertising Market by Country in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......153
Table 150: Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......154
Table 151: Outdoor Advertising Market by Country in Central and Eastern Europe (2015) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, and Others......155
Table 152: Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......156
Table 153: Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......157
Table 154: Outdoor Advertising Market by Country in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, Japan, and Others......158
Table 155: Out of Home Advertising Market by End Sector in Australia (2015) - Percentage Share Breakdown by Value for Appliances Home and Outdoor, Beverages - Alcoholic, Beverages - Non-Alcoholic, Communications, Entertainment and Leisure, Finance, Food, Government, Media, Motor Vehicles, Retail, Travel and Accommodation, and Others......159
Table 156: Out-Of-Home Advertising Market by Type in Australia (2015) - Percentage Share Breakdown by Value for Digital and Other......160
Table 157: Out-Of-Home Advertising Sales by State in Australia (2015) - Percentage Market Share Breakdown by Value for New South Wales (NSW), Queensland (QLD), Victoria (VIC), Western Australia (WA), and Others......161
Table 158: Outdoor Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Retail, Roadside Billboards and Others, and Transport......162
Table 159: Outdoor Advertising Market by Country in Latin America (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Peru, Puerto Rico, and Others......163
Table 160: Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others......164
Table 161: Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others......165
Radio Advertising......166
Table 162: Radio Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value Sales for Asia-Pacific, Eastern Europe Middle East and Africa, Latin America, North America, and Western Europe......166
Table 163: Spending on Advertising through Radio by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......167
Table 164: Spending on Advertising through Radio by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......168
Table 165: Radio Advertising Revenue by Category in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Newspapers, Magazines, Radio, Television, and Others......169
Table 166: Spending on Advertising through Radio by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio......170
Table 167: Advertising through Radio Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......171
Table 168: Spending on Advertising through Radio by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......172
Table 169: Spending on Advertising through Radio by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Rep., Greece, Hungary, Poland, Romania, Russia, and Turkey......173
Table 170: Spending on Advertising through Radio by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand......174
Table 171: Spending on Advertising through Radio by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......175
Television Advertising......176
Table 172: Spending on Advertising through Television by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, Latin America, North America, Western Europe, and Others......176
Table 173: Spending on Advertising through Television by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Brazil, China, USA, and Others......177
Table 174: Spending on Advertising through Television by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......178
Table 175: Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive,Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications and Others......179
Table 176: Spending on Advertising through Television by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......180
TABLE 177: Advertising through Television Market in the US (2014) in US$ Million......181
Table 178: Spending on Advertising through Network TV in the US (2014) in US$ Million......182
Table 179: Winter Olympic Network TV Advertising Spend in the US (2014) in US$ Thousand......183
Table 180: Spending on Advertising through Television by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, UK, and Others......184
Table 181: Spending on Advertising through Television by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......185
Table 182: Spending on Advertising through Television by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Indonesia, Japan, South Korea, and Others......186
Table 183: Spending on Advertising through Television by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Mexico, and Others......187
Table 184: Spending on Advertising through Television by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Pan Arab, and Others......188
Media Advertising......189
Table 185: Spending on Advertising through Hispanic Media Worldwide (2014) - Percentage Market Share Breakdown by Value for Cable TV, Internet, Magazines, Network TV, Newspapers, Spot Radio and Spot TV......189
Table 186: Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America......190
Table 187: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......191
Table 188: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......192
Table 189: Media Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Digital Media, Direct Mail and Directories, Magazines, Newspapers, Out-of-Home, Radio, and Television......193
Table 190: Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor......194
Table 191: Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......195
Table 192: Personal Care Ad Spending through Media in the US (2014) in US$ Thousand......196
Table 193: Restaurants Ad Spending through Media in the US (2014) in US$ Thousand......197
Table 194: Prescription Drugs Ad Spending through Media in the US (2014) in US$ Thousand......198
Table 195: Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others......199
Table 196: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......200
Table 197: Spending on Media through Advertising in the UK (2014) in £ Millions......201
Table 198: Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV......202
Table 199: Spending on Media through Advertising in Germany (2014) in £ Million......203
Table 200: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......204
Table 201: Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......205
Table 202: Spending on Media through Advertising in France (2014) in £ Million......206
Table 203: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......207
Table 204: Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......208
Table 205: Spending on Media through Advertising in Spain (2014) in £ Million......209
Table 206: Spending on Advertising through Media in China (2015) - Percentage Market Share Breakdown by Value for Internet and Others......210
Table 207: Advertising through Television by Type in Australia (2015) - Percentage Share Breakdown by Value for Metro TV, Pay TV, and Regional TV......211
Table 208: Spending on Media through Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Cinema, Magazines, Newspapers, Online, Outdoor, Radio, and Television......212
Table 209: Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out Of Home(OOH), Print, Radio, and Television......213
Social Media......214
Table 210: Social Media Market by Region Worldwide (2014) - Percentage Share Breakdown by Value for Americas, Asia-Pacific, Europe, Middle East, Africa and Others......214
Table 211: Social Media Market in Asia-Pacific (2014) in US$ Thousand......215
Advertising and Marketing......216
Table 212: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......216
Digital Advertising......217
Table 213: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......217
Display Advertising......218
Table 214: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......218
Table 215: Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others......219
Table 216: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......220
Table 217: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......221
Online Advertising......222
Table 218: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......222
Table 219: Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......223
Table 220: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corp, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others......224
Outdoor Advertising......225
Table 221: Market Shares of Leading Outdoor Advertising Companies in the US (2015) - Percentage Breakdown by Value for Clear Channel Outdoor Holdings, Inc., JCDecaux Group, Lamar Advertising Company, Outfront Media, Inc., and Others......225
Table 222: Market Shares of Leading Outdoor Advertisers in Australia (2015) - Percentage Breakdown by Value for Adshel, APN Outdoor, JCDecaux Group, oOh Media Group, Ltd., and Others......226
Television Advertising......227
Table 223: Market Shares of Leading Advertising Companies through Television in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc., and Others......227
Media Advertising......228
Table 224: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......228
Table 225: Market Shares of Leading Restaurants Advertising Spending through Media in the US (2014) - Percentage Breakdown by Value for Applebee's International, Inc., Burger King Corporation, Chick-fil-A, Inc., DD IP Holder LLC., McDonald's Corporation, Pizza Hut, Inc., Starbucks Corporation, Subway (Doctor's Associates, Inc.), Taco Bell Corporation, Wendy's International, LLC. and Others......229
Social Media......230
Table 226: Market Shares of Leading Social Media Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for iSentia Group Limited, Hotto Link, Inc., Radian6 Technologies Inc., Kantar Media Company, Meltwater Group and Others (Include JamiQ Pte. Ltd, ThoughtBuzz Pte Ltd.)......230