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Yellow Pages Ltd. (Canada) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about Yellow Pages Ltd., which is principally involved in providing Media and Marketing Solutions. Illustrated with 193 tables, the report showcases the company's recent news stories and events, key markets and market position as against its competitors operating in the industry.

Code: PCP-01221
Price: $3500
Company Type: Public
Pages: 196
Date: August 2016
Market Data Tables: 193

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Advertising......3
Table 1: Advertising Market by Country Worldwide (2015) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......3
Table 2: Advertising Market by Platform Type Worldwide (2015) - Percentage Share Breakdown by Value for Digital, Print, Television and Others......4
Table 3: Advertising Market by Segment Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......5
Table 4: Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Auto, Consumer Packaged Goods, Financial, Food, Health, Retail for the Home, and Others......6
Table 5: Advertising Market in Australia (2014) in A$ Million......7
Table 6: Advertising Market by Type in Australia (2015) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......8
Table 7: Advertising Market by Category in Brazil (2015) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......9
Table 8: Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Daily Newspaper, Internet, Magazines, Poster, Radio, Special Interest, and Television......10
Table 9: Advertising Market by Segment in Hong Kong (2015) - Percentage Share Breakdown by Value for Internet, Magazines, Newspaper, Outdoor, Radio, and Television (TV)......11
Table 10: Advertisement Market in India (2014) in US$ Million......12
Table 11: Advertising Market by Category in India (2015) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......13
Table 12: Advertising Market by Type in Mexico (2015) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Outdoor, Television, and Others......14
Table 13: Advertising Market by Category in New Zealand (2015) - Percentage Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV, and Others......15
Table 14: Advertising Market by Segment in North America (2015) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......16
Table 15: Advertising Market by Category in Russia (2015) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......17
Table 16: Advertising Market by Segment in Russia (2015) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......18
Table 17: Advertising Market in the US (2014) in US$ Million......19
Spending on Advertising......20
Table 18: Spending on Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others......20
Table 19: Spending on Advertising by Region Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, Latin America, North America, Western Europe, and Others......21
Table 20: Spending on Advertising by Country in Asia-Pacific (2015) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......22
Table 21: Spending on Advertising by Country in Central and Eastern Europe (2015) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......23
Table 22: Spending on Advertising by Country in Latin America (2015) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others......24
Table 23: Spending on Advertising by Country in Middle East and Africa (2015) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others......25
Table 24: Spending on Advertising by Country in North America (2015) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......26
Table 25: Spending on Advertising by Category in Spain (2015) - Percentage Market Share Breakdown by Value for Alcoholic Drinks, Automotive, Beauty and Health, Culture, Media and Education, Finance, Food, Private Services, Retail and Restaurants, Telecoms, Travel and Tourism, and Wellbeing......27
Table 26: Spending on Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......28
Table 27: Spending on Advertising by Sector in the US (2015) - Percentage Breakdown by Value Sales for Traditional, and Digital......29
Table 28: Spending on Advertising by Country in Western Europe (2015) - Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others......30
Advertising Spending By Television......31
Table 29: Advertising through Television Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications and Others......31
Table 30: Advertising Spending by Type in Japan (2015) - Percentage Market Share Breakdown by Value for Digital, Magazines, Newspapers, Radio, Television, and Others......32
Table 31: Advertising Spending by Medium in the UK (2015) - Percentage Share Breakdown by Volume for Outdoor, Press, Television, and Others......33
Table 32: Advertising through Online by Type in the UK (2015) - Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Online Others......34
Table 33: Advertising through Television Market in the US (2014) in US$ Million......35
Table 34: Advertising Revenue through Television by Type in the US (2015) - Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV......36
Table 35: Advertising Spending by Segment in the US (2015) - Percentage Share Breakdown by Value for Internet, Mobile, Print, Radio and Television......37
Table 36: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......38
Table 37: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The......39
Spending on Advertising through Media......40
Table 38: Global Spending on Media through Advertising (2014) in US$ Billion......40
Table 39: Spending on Advertising through Medium Worldwide (2015) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......41
Table 40: Spending on Media through Advertising by Category Worldwide (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......42
Table 41: Spending on Advertising through Medium in Asia-Pacific (2015) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......43
Table 42: Spending on Media through Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Cinema, Magazines, Newspapers, Online, Outdoor, Radio, and Television......44
Table 43: Advertising through Media Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......45
Table 44: Spending on Advertising through Medium in China (2015) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......46
Table 45: Spending on Advertising through Major Media by Medium in Germany (2015) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......47
Table 46: Spending on Advertising through Media in India (2015) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......48
Table 47: Spending on Advertising through Print Media by Language in India (2015) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others......49
Table 48: Spending on Advertising through Major Media by Medium in Italy (2015) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......50
Table 49: Advertising Market by Media in Japan (2015) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others......51
Table 50: Spending on Advertising through Major Media by Medium in Spain (2015) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......52
Table 51: Regional Advertising through Media by Segment in Sweden (2015) - Percentage Share Breakdown by Value for Direct Advertising, Internet, Print, Radio, and TV......53
Table 52: Media Advertising Market by Application in Thailand (2015) - Percentage Share Breakdown by Value for Cinema, In-Store, Internet, Magazine, Mass Transit, Newspaper, Outdoor, Radio, and TV......54
Table 53: Advertising Market by Media in the Netherlands (2015) - Percentage Share Breakdown by Value for Online, Print, Radio, Television, and Others......55
Table 54: Spending on Advertising through Media in the UK (2015) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......56
Table 55: Direct Media Advertising Market by Medium in the US (2015) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......57
Table 56: Advertising Market by Media in the US (2015) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......58
Table 57: Advertising Market by Media in the US (2015) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......59
Table 58: Media Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Digital Media, Direct Mail and Directories, Magazines, Newspapers, Out-of-Home, Radio, and Television......60
Table 59: Spending on Advertising through Media in the US (2014) in US$ Million......61
Table 60: Spending on Advertising through Media in the US (2015) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......62
Table 61: Spending on Media through Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......63
Table 62: Spending on Advertising through Medium in Western Europe (2015) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......64
Digital Advertising......65
Table 63: Digital Advertisement Display by Medium Worldwide (2015) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others......65
Table 64: Digital Advertising Market by Category Worldwide (2015) - Percentage Share Breakdown by Value for Local Markets (Group Buying Services & Recommendation Services), Mobile (Display & Rich Media, Location Based & Text/SMS), Online Video & Guidance (Interactive Program Guides, Live Casting and Over-the-Top Video & User-Generated Video), Socially Focused (Facebook, Microblogging & Social and Casual Video Gaming) and Stand-Alone Models (Digital Cinema, Internet Radio & Paid Blogging)......66
Table 65: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......67
Table 66: Digital Ad Spending by Segment in the US (2015) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......68
Table 67: Digital Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classified and Directories, Display, Search, and Others......69
Table 68: Digital Advertising Spending by Channel in the US (2015) - Percentage Market Share Breakdown by Value for Desktop and Mobile......70
Table 69: Spending on Direct Mail Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value Sales for Addressed, and Unaddressed......71
Display Advertising......72
Table 70: Display Advertising Spend through Source in Australia (2015) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vechicles, Real Estate, Recruitment, Retail, Services, Travel, and Others......72
Table 71: Display Advertising Domestic Market in the US (2014) in US$ Million......73
Table 72: Display Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Banner Ads, Digital Video, Rich Media, and Sponsorship......74
Table 73: Display Advertising Spending in the US (2015) in US$ Million......75
Table 74: Spending on Display Advertising by Source in the US (2015) - Percentage Share Breakdown by Value for Online Video, Rich Media (excl. Video), Static Image and Text Listings......76
Internet Advertising......77
Table 75: Global Internet Advertising (2014) in US$ Million......77
Table 76: Advertising through Internet Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......78
Table 77: Internet Advertising Market in China (2014) in RMB Million......79
Table 78: Advertising through Internet by Category in the US (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......80
Table 79: Internet Advertising Market by Sector in the US (2015) - Percentage Share Breakdown by Value for Automotive, Computing, Financial, Leisure, Packaged Goods, Pharma, Retail, Telecom, and Others......81
Table 80: Internet Advertising Market by Type in the US (2015) - Percentage Share Breakdown by Value for Desktop Advertising, and Mobile Advertising......82
Table 81: Internet Advertising in Western Europe (2014) in US$ Million......83
Spending on Advertising through Internet......84
Table 82: Spending on Advertising through Internet by Country Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......84
Table 83: Spending on Advertising through Internet by Region Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......85
Table 84: Spending on Advertising through Internet by Country in Asia-Pacific (2015) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......86
Table 85: Spending on Advertising through Internet by Country in Central and Eastern Europe (2015) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......87
Table 86: Spending on Advertising through Internet by Country in Latin America (2015) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......88
Table 87: Spending on Advertising through Internet by Country in North America (2015) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......89
Table 88: Spending on Advertising through Internet by Type in the US (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......90
Table 89: Spending on Advertising through Internet by Country in Western Europe (2015) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......91
Advertising through Magazines......92
Table 90: Spending on Advertising through Magazine by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe......92
Table 91: Spending on Advertising through Magazines by County in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand......93
Table 92: Advertising through Magazines Market Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others......94
Table 93: Spending on Advertising through Magazines by County in Central & Eastern Europe (2015) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey......95
Table 94: Spending on Advertising through Magazines by County in Latin America (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela......96
Table 95: Spending on Advertising through Magazines by County in Middle East & North Africa (2015) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia......97
Table 96: Spending on Advertising through Magazines by County in North America (2015) - Percentage Share Breakdown by Value for Canada and USA......98
Table 97: Spending on Advertising through Magazines by Medium in the US (2015) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines......99
Table 98: Spending on Advertising through Magazines by County in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK......100
Mobile Advertising......101
Table 99: Global Mobile Advertisement Market (2014) in US$ Million......101
Table 100: Mobile Advertising Market by Division Worldwide (2015) - Percentage Share Breakdown by Value for Location Targeted and Non Location Targeted......102
Table 101: Spending on Advertising through Mobile by Category Worldwide (2015) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US......103
Table 102: Spending on Advertising through Mobile by Region Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Asia- Pacific, US, Western Europe, and Others......104
Table 103: Spending on Mobile Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......105
Table 104: Advertising through Mobile Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......106
Table 105: Mobile Advertising Market in China (2014) in US$ Million......107
Table 106: Mobile Advertising Spending in the US (2015) in US$ Million......108
Newspaper Advertising......109
Table 107: Spending on Advertising through Newspaper by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......109
Table 108: Spending on Advertising through Newspaper by Country in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand......110
Table 109: Newspaper Advertising Market by Sector in Australia (2015) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others......111
Table 110: Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2015) - Percentage Share Breakdown by Value for Croatia, Czech Republic, Greece, Hungary, Poland, Russia, and Turkey......112
Table 111: Spending on Advertising through Newspaper by Country in Middle East & North Africa (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......113
Table 112: Spending on Advertising through Newspaper by Country in North America (2015) - Percentage Share Breakdown by Value for Canada and USA......114
Table 113: Spending on Advertising through Newspaper by Country in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......115
Online Search Advertising......116
Table 114: Online Display Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Broadcast, News Brands, Magazines, and Pure Play......116
Table 115: Global Online Search Advertising Market (2014) in US$ Million......117
Table 116: Online Search Advertising Market by Country Worldwide (2015) - Percentage Share Breakdown by Value for US, and Others......118
Table 117: Online Search Ads Market in China (2012-2017) in US$ Million......119
Table 118: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......120
Table 119: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......121
Online Advertising......122
Table 120: Global Online Advertising Market (2014) in US$ Million......122
Table 121: Online Advertising Market by Region Worldwide (2015) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......123
Table 122: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display......124
Table 123: Spending on Advertising through Online by Type Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......125
Table 124: Spending on Online Advertising by Automobile Category Worldwide (2015) - Percentage Market Share Breakdown by Value for Auto Channels of Internet Portals, and Automotive Websites......126
Table 125: Online Advertising Spend through Medium in Australia (2015) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......127
Table 126: Online Advertising Market by Segment in China (2015) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......128
Table 127: Online Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Affiliate and Classifieds, Display, Mobile, Search Engine Marketing (SEM), and Video......129
Table 128: Online Advertisement Market in India (2014) in US$ Million......130
Table 129: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship......131
Table 130: Online Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......132
Table 131: Online Advertising Market in the US (2014) in US$ Million......133
Out of Home Advertising (OOH)......134
Table 132: Out of Home Advertising Market by End Sector in Australia (2015) - Percentage Share Breakdown by Value for Appliances Home and Outdoor, Beverages - Alcoholic, Beverages - Non-Alcoholic, Communications, Entertainment and Leisure, Finance, Food, Government, Media, Motor Vehicles, Retail, Travel and Accommodation, and Others......134
Table 133: Out-Of-Home Advertising Market by Type in Australia (2015) - Percentage Share Breakdown by Value for Digital and Other......135
Table 134: Out-Of-Home Advertising Sales by State in Australia (2015) - Percentage Market Share Breakdown by Value for New South Wales (NSW), Queensland (QLD), Victoria (VIC), Western Australia (WA), and Others......136
Table 135: Out-of-Home Advertising (OOH) Spending by Segment in the US (2015) - Percentage Share Breakdown by Value for Alternative Out-of-Home (OOH), Billboards, Street Furniture, and Transit......137
Table 136: Advertising through Out-of-Home Medium Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, Telecommunications, Travel/Leisure and Others......138
Spending on Advertising through Outdoor......139
Table 137: Outdoor Advertising Market by Country in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, Japan, and Others......139
Table 138: Outdoor Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Retail, Roadside Billboards and Others, and Transport......140
Table 139: Outdoor Advertising Market by Country in Central and Eastern Europe (2015) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, and Others......141
Table 140: Outdoor Advertising Market by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, North America, Western Europe, and Rest of World......142
Table 141: Outdoor Advertising Market by Type Worldwide (2015) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit......143
Table 142: Spending on Advertising through Outdoor by Country Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others......144
Table 143: Outdoor Advertising Market by Country in Latin America (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Peru, Puerto Rico, and Others......145
Table 144: Spending on Advertising through Outdoor by Country in Latin America (2015) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others......146
Table 145: Spending on Advertising through Outdoor by Country in Middle East and North Africa (2015) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others......147
Table 146: Outdoor Advertising Market by Country in North America (2015) - Percentage Share Breakdown by Value for Canada and USA......148
Table 147: Spending on Advertising through Outdoor by Country in North America (2015) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......149
Table 148: Outdoor Advertising Sales by Segment in the US (2015) - Percentage Market Share Breakdown by Value for Alternative Out-of-Home (OOH), Billboards, Street Furniture, and Transit......150
Table 149: Spending on Advertising through Outdoor by Medium in the US (2015) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others......151
Table 150: Outdoor Advertising Market by Country in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......152
Radio Advertising......153
Table 151: Radio Advertising Market by Region Worldwide (2015) - Percentage Breakdown by Value Sales for Asia-Pacific, Eastern Europe Middle East and Africa, Latin America, North America, and Western Europe......153
Table 152: Spending on Advertising through Radio by Country in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand......154
Table 153: Advertising through Radio Market by Segment in Canada (2015) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......155
Table 154: Spending on Advertising through Radio by Country in Central & Eastern Europe (2015) - Percentage Share Breakdown by Value for Croatia, Czech Rep., Greece, Hungary, Poland, Romania, Russia, and Turkey......156
Table 155: Search Advertising Market by Country in Europe (2015) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......157
Table 156: Spending on Advertising through Radio by Country in Middle East & North Africa (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......158
Table 157: Spending on Advertising through Radio by Country in North America (2015) - Percentage Share Breakdown by Value for Canada and USA......159
Table 158: Spending on Advertising through Radio by Medium in the US (2015) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio......160
Table 159: Spending on Advertising through Radio by Country in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......161
Digital Video Ad......162
Table 160: Global Digital Video Ad Spend (2014) in US$ Million......162
Table 161: Digital Video Ad Spend in the US (2014) in US$ Million......163
Spending on Advertising through Television......164
Table 162: Spending on Advertising through Television by Country Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Brazil, China, USA, and Others......164
Table 163: Spending on Advertising through Television by Region Worldwide (2015) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, Latin America, North America, Western Europe, and Others......165
Table 164: Spending on Advertising through Television by Country in Asia-Pacific (2015) - Percentage Market Share Breakdown by Value Sales for Australia, China, Indonesia, Japan, South Korea, and Others......166
Table 165: Spending on Advertising through Television by Country in Central and Eastern Europe (2015) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......167
Table 166: Spending on Healthcare by Category in India (2015) - Percentage Market Share Breakdown by Value Sales for Government Hospitals, Mid-Tier, Nursing Homes and Top Tier......168
Table 167: Spending on Advertising through Television by Country in Latin America (2015) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Mexico, and Others......169
Table 168: Spending on Advertising through Television by Country in Middle East and North Africa (2015) - Percentage Market Share Breakdown by Value Sales for Egypt, Pan Arab, and Others......170
Table 169: Spending on Advertising through Television by Country in North America (2015) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......171
Table 170: Spending on Media through Advertising in the UK (2014) in £ Millions......172
Table 171: Spending on Advertising through Television by Medium in the US (2015) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......173
Table 172: Spending on Advertising through Television by Country in Western Europe (2015) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, UK, and Others......174
Television Advertising......175
Table 173: Market Shares of Leading Television Advertising Companies in Bulgaria (2015) - Percentage Share Breakdown by Value for Central European Media Enterprises Ltd., Modern Times Group and Others......175
Table 174: Market Shares of Leading Television Advertising Companies in Croatia (2015) - Percentage Share Breakdown by Value for Central European Media Enterprises Ltd., HTV Group PLC and RTL Group......176
Table 175: Market Shares of Leading Television Advertising Companies in Czech Republic (2015) - Percentage Share Breakdown by Value for Central European Media Enterprises Ltd., CT Group of Institutions, Prima Group and Others......177
Table 176: Market Shares of Leading Television Advertising Providers in Europe (2015) - Percentage Breakdown by Value for RTL Group S.A, and Others......178
Table 177: Market Shares of Leading Television Advertising Channels in Italy (2015) - Percentage Share Breakdown by Value for La7, Mediaset, Rai, Sky, and Others......179
Table 178: Market Shares of Leading Television Advertising Companies in Romania (2015) - Percentage Share Breakdown by Value for Central European Media Enterprises Ltd., Intact Group, Kanal D, Prima Group and Others......180
Table 179: Market Shares of Leading Television Advertising Companies in Slovak Republic (2015) - Percentage Share Breakdown by Value for Central European Media Enterprises Ltd. and JOJ Group......181
Table 180: Market Shares of Leading Television Advertising Companies in Slovenia (2015) - Percentage Share Breakdown by Value for Central European Media Enterprises Ltd., RTV Group, TV3 and Others......182
Advertising and Marketing......183
Table 181: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......183
Mobile Advertisement......184
Table 182: Market Shares of Leading Mobile Advertisement Subscribers in Kuwait (2015) - Percentage Breakdown by Volume for Ooredo Kuwait, VIVA Kuwait, and Zain Kuwait......184
Media Ad Spending......185
Table 183: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......185
Table 184: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......186
Display Advertising......187
Table 185: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......187
Table 186: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......188
Table 187: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......189
Online Advertising......190
Table 188: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......190
Table 189: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corporation, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others......191
Table 190: Market Shares of Leading Video Online Advertisers in China (2015) - Percentage Breakdown by Value for IQIYI.com, Inc., Leshi Internet Information & Technology Corporation, Pioneer Public Television (PPTV), Sohu, Inc, Tencent Holdings Limited, Youku Tudou, Inc., and Others......192
Outdoor Advertising......193
Table 191: Market Shares of Leading Outdoor Advertisers in Australia (2015) - Percentage Breakdown by Value for Adshel, APN Outdoor, JCDecaux Group, oOh Media Group, Ltd., and Others......193
Table 192: Market Shares of Leading Outdoor Advertising Companies in the US (2015) - Percentage Breakdown by Value for Clear Channel Outdoor Holdings, Inc., JCDecaux Group, Lamar Advertising Company, Outfront Media, Inc., and Others......194
Table 193: Market Shares of Leading Regional Television Advertisers in Sweden (2015) - Percentage Breakdown by Value for Modern Times Group (MTG), TV4 Group, and Others......195