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The E.W. Scripps Company (USA) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about The E.W. Scripps Company, which is principally involved in Television, Newspapers, and Syndication and Other Businesses. Illustrated with 249 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-01045
Price: $3500
Company Type: Public
Pages: 252
Date: April 2015
Market Data Tables: 249

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Table 1: E. W. Scripps Co.’s Sales by Business Segment Worldwide (2013-2014) in Percentage for Television, Newspapers, Syndication and Others......3
Televisions......4
Table 2: Global Television (TV) Market (2014) in Thousand Units......4
Table 3: Global Television (TV) Market (2014) in US$ Million......5
Table 4: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Volume Sales for OLED TV, and Others......6
Table 5: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Volume Sales for Cathode Ray Tube (CRT), Liquid Crystal Display (LCD) and Plasma Display Panel (PDP)......7
Table 6: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Value Sales for Liquid Crystal Display (LCD) and Plasma Display Panel (PDP)......8
Table 7: Television Shipments Worldwide (2014) in Thousand Units......9
Table 8: Television Market by Type Worldwide (2014) - Percentage Share Breakdown by Volume Sales for Liquid-Crystal Display (LCD), and Others......10
Table 9: Television Market by Type in China (2014) - Percentage Share Breakdown by Volume Sales for Liquid-Crystal Display (LCD), and Others......11
Table 10: Television Shipments in China (2014) in Thousand Units......12
Table 11: Television Market by Country in Europe (2014) - Percentage Share Breakdown by Value Sales for Austria, Belgium, Czech Republic, Denmark, France, Germany, Netherlands, Poland, Sweden, and Switzerland......13
Table 12: Television Market in France (2014) in Thousand Units......14
Table 13: Television (TV) Market in India (2014) in INR Million......15
Television Advertising......16
Table 14: Spending on Advertising through Television by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Indonesia, Japan, South Korea, and Others......16
Table 15: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others......17
Table 16: Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail and Others......18
Table 17: Spending on Advertising through Television by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......19
Table 18: Spending on Advertising through Television by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......20
Table 19: Spending on Advertising through Television by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Mexico, and Others......21
Table 20: Spending on Advertising through Television by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Brazil, China, USA, and Others......22
Table 21: Spending on Advertising through Television by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Pan Arab, and Others......23
Table 22: Spending on Advertising through Television by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......24
Table 23: Spending on Advertising through Television by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......25
Table 24: Advertising through Television Market in the US (2014) in US$ Million......26
Table 25: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......27
Table 26: Spending on Advertising through Television by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, UK, and Others......28
Over the Top TV......29
Table 27: Global Hybrid and Over the Top TV Market by Category (2012-2017) in US$ Million for Advertising, Download to Own (DTO), Rentals, and Subscriptions......29
Table 28: Global Hybrid and Over the Top TV Market by Country (2012-2017) in US$ Million for US, China, Japan, UK, Germany, France, Canada, Italy, and Others......30
Table 29: Global OTT Market (2012-2017): Number of Customers Using Paid OTT Services in Million......31
Table 30: OTT Market in Europe (2014) Percentage Breakdown for Paid Services and Advertising Revenues......32
Pay-Television......33
Table 31: Pay-Television Market by Media in France (2014) - Percentage Share Breakdown by Value for Cable, Digital Subscriber Line, Pay Digital terrestrial television (DTT), Satellite and Others......33
Table 32: Pay-TV Market by Category in Russia (2014) - Percentage Share Breakdown by Value for Cable, Internet Protocol Television (IPTV), and Satellite......34
Other Televisions......35
Table 33: Electronic Manufacturing Service (EMS) Market by Consumer Electronics Segment Worldwide (2014) - Percentage Share Breakdown by Value Sales for Analog TVs, Camcorders, Digital Cameras, Digital TVs, DVD Players, Memory Cards, MP3 Players, Personal Navigation, Set-Top Boxes, Video Console Games, and Others......35
Table 34: Global Number of Households Using Online Video & TV Services (2012-2017) in Millions......36
Table 35: Global Pay VOD and OTT transactions (through set-top boxes) (2012-2017) in Billion Units......37
Table 36: Global Smart TV Shipments (2012-2017) in Million Units......38
Table 37: Digital TV Subscribers Market by Company in Canada (2014) - Percentage Share Breakdown for Cogeco, Inc., Rogers Communications, Shaw Communications, and Vidéotron GP......39
Table 38: Number of Households with Hybrid TV in Germany (2012-2017) in Millions......40
Advertising......41
Table 39: Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia, Europe, Latin America, United States and Others......41
Table 40: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio......42
Table 41: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......43
Table 42: Global Marketing/Advertising Automation Market (2014) in US$ Million......44
Table 43: Spending on Advertising by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......45
Table 44: Spending on Advertising by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others......46
Table 45: Spending on Advertising by Segment Worldwide (2014) - Percentage Breakdown by Value Sales for Online, and Others......47
Table 46: Spending on Advertising by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......48
Table 47: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (ex-directories), Print directories, Radio and Others (Includes Regional TV - FTA, and Subscription)......49
Table 48: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others......50
Table 49: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......51
Table 50: Advertising Market in Australia (2014) in A$ Million......52
Table 51: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others......53
Table 52: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......54
Table 53: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, and Miscellaneous......55
Table 54: Spending on Advertising by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......56
Table 55: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......57
Table 56: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television......58
Table 57: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV......59
Table 58: Advertisement Market in India (2014) in US$ Million......60
Table 59: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......61
Table 60: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television and Others......62
Table 61: Spending on Advertising by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others......63
Table 62: Spending on Advertising by Country in Middle East and Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others......64
Table 63: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......65
Table 64: Spending on Advertising by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......66
Table 65: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......67
Table 66: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......68
Table 67: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others......69
Table 68: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, TV, and Others......70
Table 69: Advertising Market in the US (2014) in US$ Million......71
Table 70: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The......72
Table 71: Advertising Revenue through Television by Type in the US (2014) - Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV......73
Table 72: Spending on Advertising by Sector in the US (2014) - Percentage Breakdown by Value Sales for Traditional, and Digital......74
Table 73: Advertising through TV by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Free-to-air TV and Multichannel TV......75
Table 74: Spending on Advertising by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others......76
Table 75: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......77
Classifieds Advertising......78
Table 76: Classifieds Advertising Market by Type for Automotives Worldwide (2014) - Percentage Share Breakdown by Value for Carsales, Carsguide, Drive, and Others......78
Table 77: Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online......79
Table 78: Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others......80
Table 79: Classifieds Advertising Market in Australia (2014) in A$ Millions......81
Contextual Advertising......82
Table 80: Contextual Advertising Market in Europe (2012-2017) in € Million......82
Table 81: Contextual Advertising Market in Russia (2012-2017) in US$ Million......83
Table 82: Contextual Advertising Market by Company in Russia (2014) - Percentage Share Breakdown for Yandex Direct, Google AdWords, Begun and Others......84
Table 83: Contextual Advertising Spending in the US (2012-2017) in US$ Million......85
Cinema Advertising......86
Table 84: Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World......86
Table 85: Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand......87
Table 86: Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others......88
Table 87: Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others......89
Table 88: Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK......90
Digital Advertising......91
Table 89: Global Digital Video Ad Spend (2014) in US$ Million......91
Table 90: Digital Video Ad Spend in the US (2014) in US$ Million......92
Table 91: Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......93
Table 92: Virtual and Digital Goods Advertising Market by Web Sites Worldwide (2014) - Percentage Share Breakdown by Value for Facebook, and Virtual and Digital Goods Websites......94
Display Advertising......95
Table 93: Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vehicles, Real Estate, Recruitment, Retail, Services, Travel, and Others......95
Table 94: Display Advertising Domestic Market in the US (2014) in US$ Million......96
Internet Advertising......97
Table 95: Global Internet Advertising (2014) in US$ Million......97
Table 96: Spending on Advertising through Internet by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......98
Table 97: Spending on Advertising through Internet by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......99
Table 98: Internet Advertising by Type Worldwide (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......100
Table 99: Spending on Advertising through Internet by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......101
Table 100: Spending on Advertising through Internet by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......102
Table 101: Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......103
Table 102: Internet Advertising Market in China (2014) in RMB Million......104
Table 103: Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......105
Table 104: Spending on Advertising through Internet by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......106
Table 105: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......107
Table 106: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......108
Table 107: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......109
Table 108: Internet Advertising in Western Europe (2014) in US$ Million......110
Radio Advertising......111
Table 109: Spending on Advertising through Radio by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......111
Table 110: Spending on Advertising through Radio by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand......112
Table 111: Advertising through Radio Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......113
Table 112: Spending on Advertising through Radio by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Rep., Greece, Hungary, Poland, Romania, Russia, and Turkey......114
Table 113: Spending on Advertising through Radio by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......115
Table 114: North America Land Radio Market (2014) in US$ Million......116
Table 115: Spending on Advertising through Radio by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......117
Table 116: Spending on Advertising through Radio by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio......118
Table 117: Spending on Advertising through Radio by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......119
Magazine Advertising......120
Table 118: Spending on Advertising through Magazine by Region Worldwide (2014) -Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe......120
Table 119: Spending on Advertising through Magazines by County in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand......121
Table 120: Advertising through Magazines Market Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others......122
Table 121: Spending on Advertising through Magazines by County in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey......123
Table 122: Spending on Advertising through Magazines by County in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela......124
Table 123: Spending on Advertising through Magazines by County in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia......125
Table 124: Spending on Advertising through Magazines by County in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......126
Table 125: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B magazines and B2C magazines......127
Table 126: Spending on Advertising through Magazines by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines......128
Table 127: Spending on Advertising through Magazines by County in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK......129
Media Advertising......130
Table 128: Global Spending on Media through Advertising (2014)) in US$ Billion......130
Table 129: Global Automotive Ad Spending through Media (2014) in US$ Thousand......131
Table 130: Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia Pacific, Europe, Latin America, Middle East & Africa, and North America......132
Table 131: Global Market for Media Tablets by Region/Country (2014): Percentage Market Share Breakdown for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa and Latin America......133
Table 132: Media Intelligence Market in Asia-Pacific (2014) in US$ Million......134
Table 133: Media Measurement & Analysis Market in Asia-Pacific (2014) in US$ Thousand......135
Table 134: Media Monitoring Market in Asia-Pacific (2014) in US$ Million......136
Table 135: Media Release & Distribution Market in Asia-Pacific (2014) in US$ Thousand......137
Table 136: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......138
Table 137: Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......139
Table 138: Spending on Media through Advertising in France (2014) in £ Million......140
Table 139: Spending on Media through Advertising in Germany (2014) in £ Million......141
Table 140: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......142
Table 141: Media & Entertainment Market in India (2014) in INR Million......143
Table 142: Media and Entertainment Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Animation & Visual Effects (VFX), Digital Advertising, Films, Gaming, Music, Out of Home (OOH), Print, Radio, and Television......144
Table 143: Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out of Home (OOH), Print, Radio, and Television......145
Table 144: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......146
Table 145: Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......147
Table 146: Spending on Media through Advertising in Spain (2014) in £ Million......148
Table 147: Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV......149
Table 148: Spending on Media through Advertising in the UK (2014) in £ Millions......150
Table 149: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......151
Table 150: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......152
Table 151: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......153
Table 152: Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......154
Table 153: Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others......155
Table 154: Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor......156
Table 155: Retail Ad Spending through Media in the US (2014) in US$ Million......157
Table 156: Wireless Ad Spending through Media in the US (2014) in US$ Thousand......158
Table 157: National Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Magazines, National Cable TV, National Digital, Online Media, National Newspapers, National Syndication, Network Broadcast TV English Language, Network Broadcast TV Spanish Language, Network, and Satellite Radio......159
Table 158: Beer Ad Spending through Media in the US (2014) in US$ Thousand......160
Table 159: Insurance Ad Spending through Media in the US (2014) in US$ Thousand......161
Table 160: Market Shares of Leading Insurance Providers Advertising Spending through Media in the US (2014) - Percentage Breakdown by Value for Aflac Incorporated, Allstate Corporation, American Family Mutual Insurance Company, Government Employees Insurance Company, Liberty Mutual Group, Nationwide Mutual Insurance Company, Progressive Corporation, State Farm Mutual Automobile Insurance Company, UnitedHealth Group, Inc., Zurich Insurance Group Ltd. and Others......162
Mobile Advertising......163
Table 161: Global Mobile Ad Spend (2014) in US$ Million......163
Table 162: Global Mobile Advertisement Market (2014) in US$ Million......164
Table 163: Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US......165
Table 164: Advertising through Mobile Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......166
Table 165: Mobile Advertising Market in China (2014) in US$ Million......167
Newspaper Advertising......168
Table 166: Spending on Advertising through Newspaper by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......168
Table 167: Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising......169
Table 168: Spending on Advertising through Newspaper by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, and Thailand......170
Table 169: Newspaper Advertising Market by Sector in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others......171
Table 170: Advertising through Daily Newspapers Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Entertainment, Financial/Insurance, Internet Sites & Services, Media Promotion, Real Estate, Retail, Telecommunications, Travel & Transportation and Others......172
Table 171: Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Republic, The, Greece, Hungary, Poland, Russia, and Turkey......173
Table 172: Spending on Advertising through Newspaper by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......174
Table 173: Spending on Advertising through Newspaper by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......175
Table 174: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers......176
Table 175: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others......177
Table 176: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail......178
Table 177: Spending on Advertising through Newspaper by Country in Western Europe (2014)) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......179
Online Advertising......180
Table 178: Global Online Advertisement Market (2014) in US$ Million......180
Table 179: Global Online Advertising Market (2014) in US$ Millions......181
Table 180: Global Online Advertising Spend (2014) in US$ Million......182
Table 181: Global Online Search Advertising Market (2014) in US$ Million......183
Table 182: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others......184
Table 183: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......185
Table 184: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......186
Table 185: Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others......187
Table 186: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......188
Table 187: Online Classifieds Advertising Market in Australia (2014) in A$ Millions......189
Table 188: Online Search Ads Market in China (2012-2017) in US$ Million......190
Table 189: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......191
Table 190: Online Advertisement Market in India (2014) in US$ Million......192
Table 191: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......193
Table 192: Advertising through Online by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Others (Online)......194
Table 193: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds / Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......195
Table 194: Online Advertising Market in the US (2014) in US$ Million......196
Table 195: Online Real Estate Spending on Advertising by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Broadcast TV, Cable TV, Direct Mail, Newspapers, Other Print, Out of Home, Radio, and Others......197
Table 196: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......198
Table 197: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......199
Outdoor Advertising......200
Table 198: Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit......200
Table 199: Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others......201
Table 200: Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, North America, Western Europe, and Others......202
Table 201: Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......203
Table 202: Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......204
Table 203: Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others......205
Table 204: Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others......206
Table 205: Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......207
Table 206: Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others......208
Table 207: Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......209
Search Advertising......210
Table 208: Search Advertising Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......210
Spending on Advertising......211
Table 209: Global Spending on Advertising (2014) in US$ Million......211
Table 210: Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others......212
Table 211: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......213
Table 212: Spending on Advertising through Hispanic Media Worldwide (2014) - Percentage Market Share Breakdown by Value for Cable TV, Internet, Magazines, Network TV, Newspapers, Spot Radio and Spot TV......214
Table 213: Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......215
Table 214: Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, Telecommunications, Travel/Leisure and Others......216
Table 215: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......217
Table 216: Personal Computer (PC) Advertising Market in China (2014) in US$ Million......218
Table 217: Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......219
Table 218: Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others......220
Table 219: Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......221
Table 220: Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......222
Table 221: Spending on Advertising through Media in the US (2014) in US$ Million......223
Table 222: Spending on Direct Mail Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Addressed, and Unaddressed......224
Table 223: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......225
Table 224: Spending on Advertising through Cable TV in the US (2014) in US$ Million......226
Table 225: Spending on Advertising through Network TV in the US (2014) in US$ Million......227
Table 226: Personal Care Ad Spending through Media in the US (2014) in US$ Thousand......228
Table 227: Beverages Ad Spending through Media in the US (2014) in US$ Thousand......229
Table 228: Spending on Advertising through Cinema in the US (2014) in US$ Thousand......230
Table 229: Spending on Advertising through Medium in Western European (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......231
Televisions......232
Table 230: Market Shares of Leading Television Service Subscribers by Volume in Latin America (2014) - Percentage Breakdown for Sky Brasil Services, Ltd., Compañía Anónima Nacional de Teléfonos de Venezuela (Cantv) and Other Pan Americana......232
Table 231: Market Shares of Leading Television Service Providers by Value Sales in Latin America (2014) - Percentage Breakdown for Sky Brasil Services, Ltd., Compañía Anónima Nacional de Teléfonos de Venezuela (Cantv) and Other Pan Americana......233
Table 232: Market Shares of Leading Television Networks by Viewership in New Zealand (2014) - Percentage Market Share Breakdown for Maori Television, MediaWorks NZ, Sky Television Plc, Television New Zealand Ltd., and Others......234
Table 233: Market Shares of Leading Advertising Companies through Television in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......235
LCD (Liquid Crystal Display) TV......236
Table 234: Market Shares of Leading LCD (Liquid Crystal Display) TV Manufacturers by Value Sales in China (2014) - Percentage Breakdown for Hisense Company Ltd., Samsung Group, Sharp Corporation, Skyworth Digital Holdings Co., Ltd., TCL Corporation, and Others......236
Table 235: Market Shares of Leading LCD (Liquid-Crystal Display) Television Manufacturers in China (2014) - Percentage Breakdown by Shipment Value for Haier lnc., Hisense Co, Ltd., Konka Group Co, Ltd., Sichuan Changhong Electric Co, Ltd., Skyworth Digital Holdings Co, Ltd., TCL Corporation, and Others......237
Advertising and Marketing......238
Table 236: Global Marketing Analytics Market (2014) in US$ Million......238
Table 237: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......239
Digital Advertising......240
Table 238: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......240
Table 239: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......241
Display Advertising......242
Table 240: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......242
Table 241: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......243
Media Ad Spending......244
Table 242: Market Shares of Leading Media Intelligence Companies by Value Worldwide (2014) - Percentage Breakdown for Business Wire, Cision AB, Gorkana, iSentia, Marketwired, Meltwater Group, NASDAQ OMX Group, Inc., UBM-PR Newswire, Vocus, and Others......244
Table 243: Market Shares of Leading Automotive Manufacturers Advertising Spending through Media Worldwide (2014) - Percentage Breakdown by Value for Bayerische Motoren Werke AG, Fiat (Chrysler Group LLC), Ford Motor Company, General Motors Company, Honda Motor Company, Ltd., Hyundai Motor Company, Kia Motors Corporation, Nissan Motor Company, Ltd., Toyota Motor Corporation, Volkswagen Automotive Company, Ltd. and Others......245
Table 244: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......246
Table 245: Market Shares of Leading Beverage Brands Spending through Media Ads in the US (2014) - Percentage Share Breakdown by Volume for Coca-Cola Company, The (Coke, Minute Maid), Dr Pepper Snapple Group Inc. (Dr Pepper), Nestlé S.A. (Nestle Pure Life), PepsiCo, Inc. (Gatorade, Mountain Dew, Pepsi), Others......247
Mobile Display Advertising......248
Table 246: Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others......248
Newspaper......249
Table 247: Market Shares of Newspaper Companies by Circulation in Australia (2014) - Percentage Breakdown by Value Sales for APN News & Media, Fairfax Media Limited (FXJ), News Corporation (NWS), and The West Australian......249
Online Advertising......250
Table 248: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......250
Social Advertising......251
Table 249: Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......251