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WPP Plc (UK) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about WPP Plc, which is principally involved in Communications Services. Illustrated with 243 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-00533
Price: $3500
Company Type: Public
Pages: 246
Date: April 2015
Market Data Tables: 243

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Table 1: WPP Plc’s Sales by Business Segment Worldwide (2013-2014) in Percentage for Advertising and Media Investment Management, Data Investment Management, Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications......2
Table 2: WPP Plc’s Sales by Geographic Region Worldwide (2013-2014) in Percentage for North America, United Kingdom, Western Continental Europe, and Asia-Pacific, Latin America, Africa & Middle East and Central & Eastern Europe......3
Advertising......4
Table 3: Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia, Europe, Latin America, United States and Others......4
Table 4: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......5
Table 5: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio......6
Table 6: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......7
Table 7: Global Marketing/Advertising Automation Market (2014) in US$ Million......8
Table 8: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (ex-Directories), Print Directories, Radio and Others (Includes Regional TV - FTA, and Subscription)......9
Table 9: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others......10
Table 10: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......11
Table 11: Advertising Market in Australia (2014) in A$ Million......12
Table 12: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others......13
Table 13: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......14
Table 14: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, and Miscellaneous......15
Table 15: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......16
Table 16: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television......17
Table 17: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV......18
Table 18: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......19
Table 19: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others......20
Table 20: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......21
Table 21: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......22
Table 22: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......23
Table 23: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others......24
Table 24: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, TV, and Others......25
Table 25: Advertising Market in the US (2014) in US$ Million......26
Classifieds Advertising......27
Table 26: Classifieds Advertising Market by Type for Automotives Worldwide (2014) - Percentage Share Breakdown by Value for Carsales, Carsguide, Drive, and Others......27
Table 27: Classifieds Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Newspapers and Online......28
Table 28: Advertising Classifieds Market by Category in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Employment, Residential Real Estate, and Others......29
Table 29: Classifieds Advertising Market in Australia (2014) in A$ Millions......30
Cinema Advertising......31
Table 30: Spending on Advertising through Cinema by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & North Africa, North America, Western Europe, and Rest of World......31
Table 31: Spending on Advertising through Cinema by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea and Thailand......32
Table 32: Spending on Advertising through Cinema by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine and Others......33
Table 33: Spending on Advertising through Cinema by Country in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Venezuela and Others......34
Table 34: Spending on Advertising through Cinema by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value for Austria, Belgium,Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK......35
Digital Advertising......36
Table 35: Global Digital Video Ad Spend (2014) in US$ Million......36
Table 36: Digital Video Ad Spend in the US (2014) in US$ Million......37
Table 37: Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......38
Table 38: Virtual and Digital Goods Advertising Market by Web Sites Worldwide (2014) - Percentage Share Breakdown by Value for Facebook and Virtual and Digital Goods Websites......39
Display Advertising......40
Table 39: Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vehicles, Real Estate, Recruitment, Retail, Services, Travel, and Others......40
Table 40: Display Advertising Domestic Market in the US (2014) in US$ Million......41
Internet Advertising......42
Table 41: Global Internet Advertising (2014) in US$ Million......42
Table 42: Internet Advertising by Type Worldwide (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......43
Table 43: Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......44
Table 44: Internet Advertising Market in China (2014) in RMB Million......45
Table 45: Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......46
Table 46: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......47
Table 47: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......48
Table 48: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......49
Table 49: Internet Advertising in Western Europe (2014) in US$ Million......50
Radio Advertising......51
Table 50: Advertising through Radio Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media Promotion, Petroleum & Auto Parts, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......51
Table 51: North America Land Radio Market (2014) in US$ Million......52
Table 52: Spending on Advertising through Radio by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Local Radio, and Network Radio......53
Magazine Advertising......54
Table 53: Spending on Advertising through Magazine by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, Latin America, North America, and Western Europe......54
Table 54: Spending on Advertising through Magazines by County in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand......55
Table 55: Advertising through Magazines Market Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Hair Products, Media Promotion, Retail, Travel & Transportation and Others......56
Table 56: Spending on Advertising through Magazines by County in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Czech, Greece, Hungary, Poland, Romania, Russia, and Turkey......57
Table 57: Spending on Advertising through Magazines by County in Latin America (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Mexico, Panama, Puerto Rico, and Venezuela......58
Table 58: Spending on Advertising through Magazines by County in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Egypt, Pan Arab, and Saudi Arabia......59
Table 59: Spending on Advertising through Magazines by County in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......60
Table 60: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B magazines and B2C magazines......61
Table 61: Spending on Advertising through Magazines by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for B to B Magazines, and Consumer Magazines......62
Table 62: Spending on Advertising through Magazines by County in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK......63
Media Advertising......64
Table 63: Global Spending on Media through Advertising (2014) in US$ Billion......64
Table 64: Global Automotive Ad Spending through Media (2014) in US$ Thousand......65
Table 65: Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia Pacific, Europe, Latin America, Middle East & Africa, and North America......66
Table 66: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......67
Table 67: Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......68
Table 68: Spending on Media through Advertising in France (2014) in £ Million......69
Table 69: Spending on Media through Advertising in Germany (2014) in £ Million......70
Table 70: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......71
Table 71: Media & Entertainment Market in India (2014) in INR Million......72
Table 72: Media and Entertainment Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Animation & Visual Effects (VFX), Digital Advertising, Films, Gaming, Music, Out of Home (OOH), Print, Radio, and Television......73
Table 73: Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out of Home (OOH), Print, Radio, and Television......74
Table 74: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......75
Table 75: Spending on Advertising through Major Media by Medium in Spain (2014) -Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......76
Table 76: Spending on Media through Advertising in Spain (2014) in £ Million......77
Table 77: Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV......78
Table 78: Spending on Media through Advertising in the UK (2014) in £ Millions......79
Table 79: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......80
Table 80: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......81
Table 81: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......82
Table 82: Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......83
Table 83: Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others......84
Table 84: Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor......85
Table 85: Retail Ad Spending through Media in the US (2014) in US$ Million......86
Table 86: Wireless Ad Spending through Media in the US (2014) in US$ Thousand......87
Table 87: National Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Magazines, National Cable TV, National Digital, Online Media, National Newspapers, National Syndication, Network Broadcast TV English Language, Network Broadcast TV Spanish Language, Network, and Satellite Radio......88
Mobile Advertising......89
Table 88: Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US......89
Table 89: Advertising through Mobile Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......90
Table 90: Mobile Advertising Market in China (2014) in US$ Million......91
Newspaper Advertising......92
Table 91: Spending on Advertising through Newspaper by Region Worldwide (2014) - Percentage Share Breakdown by Value for Asia Pacific, Central & Eastern Europe, North America, Western Europe, and Rest of World......92
Table 92: Newspaper Revenue through Media by Type Worldwide (2014) - Percentage Share Breakdown by Value for Circulation, Digital Advertising, New Revenue, Non-Daily/Niche/Direct Mktg, and Print Newspaper Advertising......93
Table 93: Spending on Advertising through Newspaper by Country in Asia-Pacific (2014) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, and Thailand......94
Table 94: Newspaper Advertising Market by Sector in Australia (2014) - Percentage Share Breakdown by Value for Automotive, Banking & Finance, Real Estate, Retail, Travel and Others......95
Table 95: Advertising through Daily Newspapers Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Entertainment, Financial/Insurance, Internet Sites & Services, Media Promotion, Real Estate, Retail, Telecommunications, Travel & Transportation and Others......96
Table 96: Spending on Advertising through Newspaper by Country in Central & Eastern Europe (2014) - Percentage Share Breakdown by Value for Croatia, Czech Republic, The, Greece, Hungary, Poland, Russia, and Turkey......97
Table 97: Spending on Advertising through Newspaper by Country in Middle East & North Africa (2014) - Percentage Share Breakdown by Value for Argentina, Brazil, Egypt, Kuwait, Latin America, Mexico, Puerto Rico, Saudi Arabia, and UAE (United Arab Emirates)......98
Table 98: Spending on Advertising through Newspaper by Country in North America (2014) - Percentage Share Breakdown by Value for Canada and USA......99
Table 99: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers......100
Table 100: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others......101
Table 101: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail......102
Table 102: Spending on Advertising through Newspaper by Country in Western Europe (2014) - Percentage Share Breakdown by Value for Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, and UK......103
Online Advertising......104
Table 103: Global Online Advertisement Market (2014) in US$ Million......104
Table 104: Global Online Advertising Market (2014) in US$ Millions......105
Table 105: Global Online Advertising Spend (2014) in US$ Million......106
Table 106: Global Online Search Advertising Market (2014) in US$ Million......107
Table 107: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others......108
Table 108: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......109
Table 109: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......110
Table 110: Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others......111
Table 111: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......112
Table 112: Online Classifieds Advertising Market in Australia (2014) in A$ Millions......113
Table 113: Online Search Ads Market in China (2012-2017) in US$ Million......114
Table 114: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......115
Table 115: Online Advertisement Market in India (2014) in US$ Million......116
Table 116: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......117
Table 117: Advertising through Online by Type in the UK (2014) – Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Others (Online)......118
Table 118: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds / Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......119
Table 119: Online Advertising Market in the US (2014) in US$ Million......120
Table 120: Online Real Estate Spending on Advertising by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Broadcast TV, Cable TV, Direct Mail, Newspapers, Other Print, Out of Home, Radio, and Others......121
Table 121: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......122
Table 122: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......123
Outdoor Advertising......124
Table 123: Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit......124
Table 124: Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others......125
Table 125: Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, North America, Western Europe, and Others......126
Table 126: Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......127
Table 127: Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......128
Table 128: Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others......129
Table 129: Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others......130
Table 130: Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......131
Table 131: Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others......132
Table 132: Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others......133
Search Advertising......134
Table 133: Search Advertising Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......134
Spending on Advertising......135
Table 134: Global Spending on Advertising (2014) in US$ Million......135
Table 135: Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others......136
Table 136: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......137
Table 137: Spending on Advertising through Hispanic Media Worldwide (2014) - Percentage Market Share Breakdown by Value for Cable TV, Internet, Magazines, Network TV, Newspapers, Spot Radio and Spot TV......138
Table 138: Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......139
Table 139: Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, Telecommunications, Travel/Leisure and Others......140
Table 140: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......141
Table 141: Personal Computer (PC) Advertising Market in China (2014) in US$ Million......142
Table 142: Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......143
Table 143: Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others......144
Table 144: Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......145
Table 145: Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......146
Table 146: Spending on Advertising through Media in the US (2014) in US$ Million......147
Table 147: Spending on Direct Mail Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Addressed, and Unaddressed......148
Table 148: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......149
Table 149: Spending on Advertising through Cable TV in the US (2014) in US$ Million......150
Table 150: Spending on Advertising through Network TV in the US (2014) in US$ Million......151
Table 151: Personal Care Ad Spending through Media in the US (2014) in US$ Thousand......152
Table 152: Beverages Ad Spending through Media in the US (2014) in US$ Thousand......153
Table 153: Spending on Advertising through Cinema in the US (2014) in US$ Thousand......154
Table 154: Spending on Advertising through Medium in Western European (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......155
Television Advertising......156
Table 155: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others......156
Table 156: Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail and Others......157
Table 157: Spending on Advertising through Television by Medium in the US (2014) -Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......158
Table 158: Advertising through Television Market in the US (2014) in US$ Million......159
Table 159: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......160
2G, 3G & 4G Devices......161
Table 160: Global 2G, 3G & 4G Cellular Network Subscriptions (2012-2017) in Million......161
Table 161: Global 3G Mobile Broadband Market (2014): Percentage Share Breakdown of Number of Subscriptions by Technology......162
Table 162: Global 4G Devices Market (2014): Percentage Share Breakdown of Volume Sales by Device Type......163
Table 163: Global 4G Handset Sales (2012-2017) in US$ Million......164
Table 164: Global 4G Subscribers (2012-2017) in Million......165
Analog ASSP......166
Table 165: Global Analog ASSP Market by End Use Segments (2012-2017) In US$ Million for Automotive, Communications, Computer & Storage, Consumer, and Industrial markets......166
Application-to-Person (A2P) SMS......167
Table 166: Global Application-to-Person (A2P) SMS Market (2012-2017) in Billion Units......167
Table 167: Global Application-to-Person (A2P) SMS Market by Region (2012-2017) in US$ Billion for North America, Europe, Asia-Pacific, Africa & Middle East, and Latin America......168
Table 168: Asia-Pacific Application-to-Person (A2P) SMS Market (2012-2017) in Billion Unit......169
Bluetooth Chips......170
Table 169: Global Bluetooth-Enabled Chip Shipments (2012-2017) in Million Units......170
Ethernet Access Devices......171
Table 170: Global Ethernet Access Device (EAD) Market by Type (2012-2017) in US$ Million for Fiber Ethernet Access Devices and Copper Ethernet Access Devices......171
Mobile Services......172
Table 171: Global Mobile Communication Industry: Percentages Share Breakdown for Revenue by Data and Voice Based Services for 2015 (E)......172
Table 172: Global Percentage Share Breakdown of Number of Mobile Subscriptions by Region for the year 2014......173
Table 173: Mobile Value Added Services Market by Category in India (2014) Percentage Market Share Breakdown for Ring Back Tones, P2P SMS, P2A and A2P SMS, Games, and Others......174
Telecommunications......175
Table 174: Telephone Lines Market by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions......175
Time Division Multiplexing (TDM) Lines......176
Table 175: Business Time Division Multiplexing (TDM) Lines by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)......176
Table 176: Time Division Multiplexing (TDM) Lines by End Use in the US (2014) - Percentage Market Share Breakdown by Volume for Business and Residential......177
Table 177: Residential Time Division Multiplexing (TDM) Lines by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)......178
Table 178: Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions by End Use in the US (2014) - Percentage Market Share Breakdown by Volume for Business and Residential......179
Table 179: Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions for Business Users by Category in the US (2014) - Percentage Market Share Breakdown by Volume Sales for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier......180
Table 180: Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions for Residential Users by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier......181
Voice over Mobile Broadband (VoMBB)......182
Table 181: Global Voice over Mobile Broadband (VoMBB) Subscriptions (2012-2017) in Million......182
Voice-over-Internet Protocol (VoIP) Subscriptions......183
Table 182: Business Voice-over-Internet Protocol (VoIP) Subscriptions by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)......183
Table 183: Residential Voice-over-Internet Protocol (VoIP) Subscriptions by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Incumbent Local Exchange Carrier (ILEC) and Non-Incumbent Local Exchange Carrier (ILEC)......184
Table 184: Voice-over-Internet Protocol (VoIP) Subscriptions by End Use in the US (2014) - Percentage Market Share Breakdown by Volume for Business and Residential......185
Wi-Fi-enabled Devices......186
Table 185: Global Wi-Fi-enabled Device Shipments (2012-2017) in Million Units......186
Wireless Communications......187
Table 186: Global Wireless Connectivity ICs Market (2012-2017) in US$ Million......187
Table 187: Global Wireless Headset Unit Sales (2012-2017) in Million......188
Table 188: Global Wireless Printer Shipments (2012-2017) in Million Units......189
Table 189: Business Wireline Telephone Service Connections by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions......190
Table 190: Residential Wireline Telephone Service Connections by Category in the US (2014) - Percentage Market Share Breakdown by Volume for Time Division Multiplexing (TDM) Lines and Voice-over-Internet Protocol (VoIP) Subscriptions......191
Advertising and Marketing......192
Table 191: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......192
Digital Advertising......193
Table 192: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......193
Table 193: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......194
Table 194: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......195
Table 195: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......196
Land Radio......197
Table 196: Market Shares of Leading Land Radio Companies by Value Sales in North America (2014) - Percentage Breakdown for EF Johnson Technologies Inc., Harris Corp., Icom America Inc., Kenwood U.S.A. Corp., Motorola Solutions Inc., Tait Communications and Others......197
Land Mobile Radio......198
Table 197: Global Land Mobile Radio Market by Value Sales (2014) - Percentage Share Breakdown for Airbus Group (EADS), E. F. Johnson Company, Harris Corporation, Hytera, ICOM, Inc., Kenwood Corporation, Motorola, Inc., RELM Wireless Corporation, Tait Communications and Others......198
Media Ad Spending......199
Table 198: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......199
Mobile Display Advertising......200
Table 199: Market Shares of Leading Mobile Display Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., Google, Inc., Millennial Media, and Others......200
Newspapers......201
Table 200: Market Shares of Newspaper Companies by Circulation in Australia (2014) - Percentage Breakdown by Value Sales for APN News & Media, Fairfax Media Limited (FXJ), News Corporation (NWS), and The West Australian......201
Online Advertising......202
Table 201: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......202
Social Advertising......203
Table 202: Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......203
Television Advertising......204
Table 203: Market Shares of Leading Advertising Companies through Television in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......204
2G, 3G & 4G Devices......205
Table 204: Leading Smartphone 4G Manufacturers (OEMs) Worldwide - Market Shares by Company (2014): Percentage Share Breakdown for HTC, Samsung, Motorola, LG, and Others......205
Table 205: Leading Chinese 4G Brands (2014): Percentage Market Share Breakdown by Value Sales for Lenovo, ZTE, Huawei, Coolpad, Domestic Brands, and Foreign Brands......206
3C (Computers, Communications and Consumer Electronics)......207
Table 206: 3C (Computers, Communications and Consumer Electronics) & Home Appliances Market Sales through B2C (Business-to-Consumer) Channel by Retailers Worldwide (2014) - Percentage Share Breakdown by Value for 360buy.com, Amazon.cn, GOME Electrical Appliances Holding Limited, Suning Appliance Co., Ltd., Tencent Holdings Limited, Tmall.com, and Others......207
Table 207: 3C (Computers, Communications and Consumer Electronics) Home Appliances Sales by Channel in First-Tier and Second-Tier Cities in China (2014) - Percentage Share Breakdown by Value for GOME Electrical Appliances Holding Limited, E-commerce, and Others......208
Bluetooth Chips......209
Table 208: Leading Bluetooth Chip Producers’ Market Share by Value Sales Worldwide (2014) - Percentage Breakdown for Broadcom, CSR PLC, Media Tek, RDA Microelectronics, and Others......209
Broadband Service......210
Table 209: German Broadband Market – (2014): Top 5 Key Players Market Shares (%) by Volume Sales for Deutsche Telekom (DT), United Internet, Vodafone Group Plc, O2, Unity Media Plc, and Others......210
Table 210: Market Shares of Leading Broadband Service Providers in Portugal (2014) - Percentage Share Breakdown by Value for Cabovisão S.A., Portugal Telecom, Sonaecom, SGPS, SA, Zon Optimus SGPS SA, and Others......211
Ethernet Access Devices......212
Table 211: Market Shares of Leading Ethernet Layer 2/3 Switch Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent, Brocade, Cisco, Hewlett Packard (HP), Juniper and Others......212
Table 212: Market Shares of Leading 10 GB Ethernet Network Interface Card (NIC) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Broadcom, Chelsio Communications, Emulex, Intel, Mellanox Technologies, Myricom, QLogic and Others......213
Table 213: Market Shares of Leading Ethernet Switching Providers Worldwide (2014) - Percentage Breakdown by Value Sales for Brocade Communications Systems, Inc., Cisco Systems, Inc., Dell Inc., Hewlett-Packard Company, Huawei Technologies Co. Ltd., Juniper Networks, Inc., White box and Others......214
Table 214: Market Shares of Global Fiber Ethernet Access Device Producers (2014) - Percentage Breakdown by Value Sales for Ciena Corporation, ADVA Optical Networking SE, Overture Networks, and Others......215
Fiber Channel......216
Table 215: Market Shares of Leading Fibre Channel HBA (4 GB/S) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Brocade, Emulex, LSI, QLogic and Others......216
Table 216: Market Shares of Leading Fibre Channel HBA (8 GB/S) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Brocade, Emulex, LSI, QLogic and Others......217
Table 217: Market Shares of Leading Fibre Channel over Ethernet (FCoE) Card Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Emulex, QLogic and Others......218
Table 218: Market Shares of Leading Fibre Channel over Ethernet LAN -on-Mother Board (LOM) Manufacturers by Values Sales Worldwide (2014) - Percentage Breakdown for Emulex, QLogic and Others......219
Table 219: Market Shares of Leading GPON (Gigabit Passive Optical Network) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S.A., Huawei Technologies Co. Ltd., and Others......220
Mobile Services......221
Table 220: Market Shares of Leading Mobile Phone Manufacturers by Volume Sales Worldwide (2014) - Percentage Breakdown for Apple, Inc., BlackBerry Limited, HTC Corporation, LG Corporation, Motorola, Inc., Samsung Group, Sony Mobile Communications AB, ZTE Corporation and Others......221
Table 221: Market Shares of Leading Mobile RF Front End Components Providers by Value Sales Worldwide (2014) - Percentage Share Breakdown for Avago Technologies Ltd., RF Micro Devices, Inc., Skyworks Solutions, Inc., Triquint Semiconductor, Inc., and Others......222
Table 222: Market Shares of Leading Mobile Satellite Service Providers Worldwide (2014) - Percentage Breakdown by Value Sales for Globalstar, Inc., Inmarsat Plc, Iridium Communications Inc., Thuraya Telecommunications Company and Others......223
Table 223: Market Shares of Leading Mobile Service Companies by Value Sales in Belarus (2014) - Percentage Breakdown for MTS, Telekom Austria Group, and Turkcell......224
Table 224: Market Shares of Leading Mobile Service Companies by Value Sales in Bulgaria (2014) - Percentage Breakdown for Bulgarian Telecommunications Company (Vivacom), Globul, and Telekom Austria Group......225
Table 225: German Mobile Service Market (Volume Sales) – (2014): Market Shares (%) By Company for T-Mobile International AG, Vodafone Group plc, O2, and KPN......226
Table 226: Market Shares of Leading Mobile Companies in Portugal (2014) - Percentage Share Breakdown by Value for Optimus Global Services Ltd., Telecommunications Management Network, Vodafone Portugal - Comunicações Pessoais, S.A......227
Telecommunications......228
Table 227: Market Shares of Leading Machine-to-Machine Solution Providers Worldwide (2014) - Percentage Breakdown by Value Sales for Gemalto NV, Sierra Wireless S.A., Telit Communications Plc and Others......228
Table 228: Market Shares of Leading Telecommunication Companies by Value Sales in Australia (2014) - Percentage Breakdown for Austar Communications, Foxtel Management Pty Limited, and SingTel Optus Pty Limited......229
Table 229: Market Shares of Leading Telecommunication Service Providers by Value Sales in Brazil (2014) - Percentage Breakdown for America Movil, S.A. de C.V. (AMX), CTBC Telecom, Oi S.A., Telecom Italia Mobile (TIM), Telefônica Brasil S.A (VIVO)......230
Table 230: Market Shares of Leading Telecom Carriers by Subscribers in China (2014) - Percentage Breakdown by Value Sales for China Mobile, China Telecom and China Unicom......231
Table 231: Indian Telecom Tower Market by Company (2014) Percentage Market Share Breakdown by Volume for Indus Towers, BSNL, Reliance Infotel, GTL Infra, Viom Networks, and Others......232
Table 232: Fixed Line Telecommunication Market by Value Sales in Mexico (2014) - Percentage Share Breakdown for Teléfonos de México, S.A.B. de C.V and Others......233
Wide Area Network (WAN)......234
Table 233: Market Shares of Leading Wide Area Network (WAN) Optimization Service Providers Worldwide (2014) - Percentage Breakdown for Blue Coat Systems, Inc., Cisco Systems, Inc., Citrix Systems, Inc., Riverbed Technology, Inc., Silver Peak Systems, Inc., and Others......234
Wireless Communications......235
Table 234: Market Shares of Leading Wireless CDMA (Code Division Multiple Access) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S.A., Ericsson, and Others......235
Table 235: Market Shares of Leading Wireless WCDMA (Wideband Code Division Multiple Access) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S.A., Ericsson, Huawei Technologies Co. Ltd., Nokia Oyj, and Others......236
Table 236: Market Shares of Leading Wireless LTE (Long Term Evolution) Providers by Value Sales Worldwide (2014) - Percentage Breakdown for Alcatel-Lucent S.A., Ericsson, and Others......237
Table 237: Market Shares of Leading Wireless Communications Service Providers by Subscribers in Canada (2014) - Percentage Breakdown for Bell Aliant Inc., Bell Inc., Globalive Wireless Management Corporation, Rogers Wireless Inc., TELUS Corporation and Others......238
Table 238: Market Shares of Leading Wireless Connection Providers in China (2014) - Percentage Breakdown by Value for China Mobile Communications Corporation, China United Network Communications Group Co., Ltd., and China Telecom Corporation Limited......239
Table 239: Market Shares of Leading Wireline Connection Providers in China (2014) - Percentage Breakdown by Value for China Telecom Corporation Limited and China United Network Communications Group Co., Ltd.......240
Table 240: Wireless Telecommunication Market by Value Sales in Mexico (2014) - Percentage Share Breakdown for Grupo Lusacell SAB de CV, Nextel Communications, Inc., Radiomovil Dipsa, Inc., Telefónica S.A. and Others......241
Table 241: Market Shares of Leading Wireless Communications Service Providers by Subscribers in the US (2014) - Percentage Breakdown for AT&T Inc., Leap Wireless International, Inc., MetroPCS Communications, Inc., Sprint Corporation, T-Mobile USA, Inc., United States Cellular Corporation, Verizon Communications Inc., and Others......242
Table 242: WPP Plc's Revenue by Country Worldwide (2014) - Percentage Market Share Breakdown by Value for US and Others......243
Table 243: WPP Plc's Revenue by Source Worldwide (2014) - Percentage Market Share Breakdown by Value for Automotive, Consumer Products, Financial Services, Food & Drink, Government, Healthcare, Oil, Personal Care, Retail, Technology, Telecom, Travel and Entertainment (T&E) and Others......244