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Comcast Corporation (USA) - Facts, Figures and Analytical Insights

Abstract

This report presents quick facts about Comcast Corporation, which is principally involved in Media and Communications Business. Illustrated with 252 tables, the report showcases the company's recent news stories and events, sales performance, key markets and market position as against its competitors operating in the industry.

Code: PCP-00067
Price: $3500
Company Type: Public
Pages: 259
Date: September 2015
Market Data Tables: 252

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Table 1: Comcast Corp’s Sales by Business Segment (2014) in Percentage for Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment and Theme Parks......5
Media & Entertainment......6
Table 2: Media & Entertainment Market in India (2014) in INR Million......6
Table 3: Media and Entertainment Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Animation & Visual Effects (VFX), Digital Advertising, Films, Gaming, Music, Out of Home (OOH), Print, Radio, and Television......7
Table 4: Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out Of Home(OOH), Print, Radio, and Television......8
Media......9
Table 5: Spending on Media by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America......9
Table 6: Spending on Advertising through Media in China (2015) - Percentage Market Share Breakdown by Value for Internet and Others......10
Table 7: Spending on Media through Advertising in France (2014) in £ Million......11
Table 8: Spending on Media through Advertising in Germany (2014) in £ Million......12
Table 9: Spending on Media through Advertising in Spain (2014) in £ Million......13
Table 10: Spending on Media by Category in the UK (2014) - Percentage Market Share Breakdown by Value for Cinema, Magazines, News Papers, Outdoor, Radio, Search & Online, and TV......14
Table 11: Time Spent on Media by Adults in the US (2014) - Percentage Market Share Breakdown by Volume for Digital, Print, Radio, TV, and Others......15
Major Media......16
Table 12: Spending on Advertising through Major Media by Medium in France (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......16
Table 13: Spending on Advertising through Major Media by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......17
Media Intelligence......18
Table 14: Media Intelligence Sales by Region Worldwide (2014) - Percentage Market Share Breakdown by Value for Americas, Asia-Pacific, Europe, Middle East, Africa and Others......18
Table 15: Media Intelligence Market in Asia-Pacific (2014) in US$ Million......19
Media Measurement & Analysis......20
Table 16: Media Measurement & Analysis Market in Asia-Pacific (2014) in US$ Thousand......20
Media Monitoring......21
Table 17: Media Monitoring Market in Asia-Pacific (2014) in US$ Million......21
Advertising......22
Table 18: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others......22
Table 19: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Direct Mail, Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio......23
Table 20: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others......24
Table 21: Advertising Market by Platform Type Worldwide (2014) - Percentage Share Breakdown by Value for Digital, Print, Television and Others......25
Table 22: Advertising Market in Australia (2014) in A$ Million......26
Table 23: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others......27
Table 24: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (excluding Directories), Print Directories, Radio and Others (Includes Regional TV - FTA, and Subscription)......28
Table 25: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others......29
Table 26: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others......30
Table 27: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others......31
Table 28: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......32
Table 29: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......33
Table 30: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television......34
Table 31: Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Daily Newspaper, Internet, Magazines, Poster, Radio, Special Interest, and Television......35
Table 32: Advertisement Market in India (2014) in US$ Million......36
Table 33: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......37
Table 34: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others......38
Table 35: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value for Internet, Outdoor, Printed Press, Radio, Television, and Others......39
Table 36: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others......40
Table 37: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others......41
Table 38: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others......42
Table 39: Advertising Market in the US (2014) in US$ Million......43
Table 40: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others......44
Table 41: Advertising Revenue through Television by Type in the US (2014) - Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV......45
Table 42: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV......46
Table 43: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, Miscellaneous......47
Table 44: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others......48
Table 45: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B Magazines and B2C Magazines......49
Table 46: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers......50
Table 47: Advertising through Online by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Online Others......51
Table 48: Advertising through TV by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Free-to-air TV and Multichannel TV......52
Spending on Advertising......53
Table 49: Global Spending on Advertising (2014) in US$ Million......53
Table 50: Global Spending on Media through Advertising (2014) in US$ Billion......54
Table 51: Spending on Advertising by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others......55
Table 52: Spending on Advertising by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia Pacific, Latin America, North America, Western Europe, and Others......56
Table 53: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......57
Table 54: Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others......58
Table 55: Spending on Media through Advertising by Category Worldwide (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......59
Table 56: Spending on Advertising by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......60
Table 57: Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......61
Table 58: Spending on Advertising by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......62
Table 59: Spending on Advertising by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......63
Table 60: Spending on Advertising by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others......64
Table 61: Spending on Advertising through Medium in Western Europe (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......65
Table 62: Spending on Advertising by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others......66
Table 63: Spending on Advertising by Country in Middle East and Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others......67
Table 64: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television......68
Table 65: Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......69
Table 66: Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others......70
Table 67: Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......71
Table 68: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others......72
Table 69: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail......73
Table 70: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services......74
Table 71: Spending on Advertising by Sector in the US (2014) - Percentage Breakdown by Value Sales for Traditional, and Digital......75
Table 72: Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others......76
Table 73: Spending on Advertising through Media in the US (2014) in US$ Million......77
Table 74: Spending on Media through Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others......78
Table 75: Global Automotive Ad Spending through Media (2014) in US$ Thousand......79
Table 76: Mobile and Online Ad Spend in the US (2014) in US$ Million......80
Table 77: Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, elecommunications,Travel/Leisure and Others......81
Digital Advertising......82
Table 78: Digital Advertisement Display by Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others......82
Table 79: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......83
Table 80: Digital Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classified and Directories, Display, Search, and Others......84
Table 81: Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others......85
Media Advertising......86
Table 82: Spending on Media through Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Cinema, Magazines, Newspapers, Online, Outdoor, Radio, and Television......86
Table 83: Advertising through Television by Type in Australia (2015) - Percentage Share Breakdown by Value for Metro TV, Pay TV, and Regional TV......87
Table 84: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others......88
Table 85: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......89
Table 86: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......90
Table 87: Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television......91
Table 88: Spending on Media through Advertising in the UK (2014) in £ Millions......92
Table 89: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search......93
Table 90: Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor......94
Table 91: Spending on Local Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Online and Digital, and Traditional......95
Table 92: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media......96
Table 93: Media Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Digital Media, Direct Mail and Directories, Magazines, Newspapers, Out-of-Home, Radio, and Television......97
Table 94: National Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Magazines, National Cable TV, National Digital, Online Media, National Newspapers, National Syndication, Network Broadcast TV English Language, Network Broadcast TV Spanish Language, Network, and Satellite Radio......98
Television Advertising......99
Table 95: Spending on Advertising through Television by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, Latin America, North America, Western Europe, and Others......99
Table 96: Spending on Advertising through Television by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Brazil, China, USA, and Others......100
Table 97: Spending on Advertising through Television by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Indonesia, Japan, South Korea, and Others......101
Table 98: Spending on Advertising through Television by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others......102
Table 99: Spending on Advertising through Television by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, UK, and Others......103
Table 100: Spending on Advertising through Television by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Mexico, and Others......104
Table 101: Spending on Advertising through Television by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Pan Arab, and Others......105
Table 102: Spending on Advertising through Television by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......106
Table 103: Advertising through Television Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive,Cosmetics & Toiletries, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications and Others......107
Table 104: Spending on Advertising through Television by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for National Cable, Network, Spot TV, and Syndication......108
Table 105: Spending on Advertising through Cable TV in the US (2014) in US$ Million......109
Table 106: Advertising through Television Market in the US (2014) in US$ Million......110
Table 107: Spending on Advertising through Network TV in the US (2014) in US$ Million......111
Display Advertising......112
Table 108: Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vechicles, Real Estate, Recruitment, Retail, Services, Travel, and Others......112
Table 109: Display Advertising Domestic Market in the US (2014) in US$ Million......113
Table 110: Display Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Banner Ads, Digital Video, Rich Media, and Sponsorship......114
Internet Advertising......115
Table 111: Spending on Advertising through Internet by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others......115
Table 112: Spending on Advertising through Internet by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others......116
Table 113: Global Internet Advertising (2014) in US$ Million......117
Table 114: Spending on Advertising through Internet by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others......118
Table 115: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA......119
Table 116: Spending on Advertising through Internet by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others......120
Table 117: Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......121
Table 118: Internet Advertising (including Display, Mobile, Online Video) Market by Country in Europe (2014) - Percentage Share Breakdown by Value for France, Germany, Italy, Spain, Sweden, UK, and Others......122
Table 119: Internet Advertising in Western Europe (2014) in US$ Million......123
Table 120: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others......124
Table 121: Spending on Advertising through Internet by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others......125
Table 122: Internet Advertising Market in China (2014) in RMB Million......126
Table 123: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship......127
Table 124: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media......128
Contextual Advertising......129
Table 125: Contextual Advertising Spending in the US (2012-2017) in US$ Million......129
Table 126: Contextual Advertising Market in Europe (2012-2017) in € Million......130
Mobile Advertising......131
Table 127: Global Mobile Ad Spend (2014) in US$ Million......131
Table 128: Global Mobile Advertisement Market (2014) in US$ Million......132
Table 129: Spending on Advertising through Mobile by Category Worldwide (2014) - Percentage Market Share Breakdown by Value for Display Ads in the US, International and Search Ads in the US......133
Table 130: Spending on Advertising through Mobile by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia- Pacific, US, Western Europe, and Others......134
Table 131: Spending on Mobile Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others......135
Table 132: Advertising through Mobile Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Drug Products, Entertainment, Financial/Insurance, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others......136
Table 133: Mobile Advertising Market in China (2014) in US$ Million......137
Online Advertising......138
Table 134: Global Online Advertising Market (2014) in US$ Million......138
Table 135: Global Online Advertising Spend (2014) in US$ Million......139
Table 136: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others......140
Table 137: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe......141
Table 138: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display......142
Table 139: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship......143
Table 140: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories......144
Table 141: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others......145
Table 142: Online Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Affiliate and Classifieds, Display, Mobile, Search Engine Marketing (SEM), and Video......146
Table 143: Online Advertisement Market in India (2014) in US$ Million......147
Table 144: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship......148
Table 145: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search......149
Table 146: Online Advertising Market in the US (2014) in US$ Million......150
Online Search Adversting......151
Table 147: Global Online Search Advertising Market (2014) in US$ Million......151
Table 148: Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others......152
Table 149: Online Search Ads Market in China (2012-2017) in US$ Million......153
Table 150: Contextual Advertising Market in Russia (2012-2017) in US$ Million......154
Table 151: Contextual Advertising Market by Company in Russia (2014) - Percentage Share Breakdown for Yandex Direct, Google AdWords, Begun and Others......155
Table 152: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others......156
Internet Traffic......157
Table 153: Internet Traffic Market by Region Worldwide (2014) - Percentage Sales Breakdown by Volume for Asia-Pacific, Central& Eastern Europe, Latin America, Middle East & Africa, North America and Western Europe......157
Table 154: Global Consumer Internet Traffic Market (2014) in Petabytes......158
Internet Users......159
Table 155: No. of Internet Users by Region Worldwide (2014) - Percentage Market Share Breakdown by Volume for Brazil, China, India, Japan, Russia, UK, US, and Others......159
Internet Access......160
Table 156: Internet Access through Connected Devices Worldwide (2014) - Percentage Share Breakdown by Value for Desktop/Laptops, Internet TVs, Phones, and Tablets......160
Consumer Internet Traffic......161
Table 157: Consumer Internet Traffic Market by Region Worldwide (2014) - Percentage Share Breakdown by Volume for Asia-Pacific, Central & Eastern Europe, Latin America, Middle East & Africa, North America, and Western Europe......161
Table 158: Consumer Internet Traffic Market by Bandwidth for End Use Sectors Worldwide (2014) - Percentage Share Breakdown by Volume for File Sharing, Internet Video, and Web, Email & Data......162
Table 159: Consumer Internet Traffic Market by Network Worldwide (2014) - Percentage Share Breakdown by Volume for Fixed, and Mobile......163
Internet Usage......164
Table 160: No. of Internet Users by Region Worldwide (2014) - Percentage Market Share Breakdown by Volume for Developed Countries, and Developing Countries......164
Table 161: Internet Usage Market by Device in the US (2014) - Percentage Share Breakdown by Value Sales for Desktop, Smartphone and Tablet......165
Table 162: Usage of Internet through Electronic Device in the US (2014) in Minutes in Millions......166
Website Traffic......167
Table 163: Website Traffic Market by Device in Austria (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......167
Table 164: Website Traffic Market by Device in Belgium (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......168
Table 165: Website Traffic Market by Device in Denmark (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......169
Table 166: Website Traffic Market by Device in Finland (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......170
Table 167: Website Traffic Market by Device in France (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......171
Table 168: Website Traffic Market by Device in Germany (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......172
Table 169: Website Traffic Market by Device in Ireland (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......173
Table 170: Website Traffic Market by Device in Italy (2014) - Percentage Breakdown by Value for Mobile, Tablet Devices, and Others......174
Table 171: Website Traffic Market by Device in Netherlands (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......175
Table 172: Website Traffic Market by Device in Norway (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......176
Table 173: Website Traffic Market by Device in Poland (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......177
Table 174: Website Traffic Market by Device in Portugal (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......178
Table 175: Website Traffic Market by Device in Russia (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......179
Table 176: Website Traffic Market by Device in Spain (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......180
Table 177: Website Traffic Market by Device in Sweden (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......181
Table 178: Website Traffic Market by Device in Switzerland (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......182
Table 179: Website Traffic Market by Device in Turkey (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......183
Table 180: Website Traffic Market by Device in the UK (2014) - Percentage Share Breakdown by Value for Mobile, Tablet Devices, and Others......184
Advertising Digital Video......185
Table 181: Global Digital Video Ad Spend (2014) in US$ Million......185
Table 182: Digital Video Ad Spend in the US (2014) in US$ Million......186
Automation Marketing/Advertising......187
Table 183: Global Marketing/Advertising Automation Market (2014) in US$ Million......187
Telecommunications (Wireless)......188
Table 184: Wireless Telecommunication Market by Value Sales in Mexico (2014) - Percentage Share Breakdown for Grupo Lusacell SAB de CV, Nextel Communications, Inc., Radiomovil Dipsa, Inc., and Telefónica S.A.......188
Telecommunications (Fixed Line)......189
Table 185: Fixed Line Telecommunication Market by Value Sales in Mexico (2014) - Percentage Share Breakdown for Teléfonos de México, S.A.B. de C.V and Others......189
Telecommunications (Mobile)......190
Table 186: Mobile Telecommunication Market by Category in Russia (2014) - Percentage Share Breakdown by Volume for Data, Short Message Service (SMS), Value-Added Service (VAS) (excl. SMS), and Voice......190
Basic Video Subscribers......191
Table 187: Cable TV Video Subscribers Market by Company in the US (2014) - Percentage Share Breakdown for Cablevision Systems Corporation, Charter Communications, Comcast Corporation, Cox Communications, Time Warner Cable, Inc., and Others......191
Cable TV Subscribers......192
Table 188: Global Hybrid and Over the Top TV Market by Category (2012-2017) in US$ Million for Advertising, Download to Own (DTO), Rentals, and Subscriptions......192
Table 189: Global Hybrid and Over the Top TV Market by Country (2012-2017) in US$ Million for US, China, Japan, UK, Germany, France, Canada, Italy, and Others......193
Table 190: Global OTT Market (2012-2017): Number of Customers Using Paid OTT Services in Million......194
Table 191: OTT Market in Europe (2014) Percentage Breakdown for Paid Services and Advertising Revenues......195
Table 192: Cable TV Subscribers Market by Company in Canada (2014) - Percentage Share Breakdown for Cogeco, Inc., Rogers Communications, Shaw Communications, and Vidéotron GP......196
Table 193: Cable TV Video Subscribers Market by Company in Canada (2014) - Percentage Share Breakdown for Cogeco, Inc., Rogers Communications, Shaw Communications, and Vidéotron GP......197
Table 194: Pay-Television Market by Media in France (2014) - Percentage Share Breakdown by Value for Cable, Digital Subscriber Line, Pay Digital Terrestrial Television (DTT), Satellite and Others......198
Table 195: Pay-TV Market by Category in Russia (2014) - Percentage Share Breakdown by Value for Cable, Internet Protocol Television (IPTV), and Satellite......199
Table 196: Pay-TV Service Market by Technology in Russia (2014) - Percentage Share Breakdown by Value Sales for Cable, IPTV, and Satellite......200
Specialty Cables......201
Table 197: Global Specialty Cable Market (2012-2017) in US$ Million......201
Cloud-Based TV Services......202
Table 198: Global Cloud-Based TV Services Market (2013-2018) in US$ Million......202
Telecom Hub Services......203
Table 199: Telecom Hub Services Market by Category in Macau (2014) - Percentage Share Breakdown by Revenue for Data Services, Mobile VAS, SMS Services, and Voice Services......203
Online Video & TV Services......204
Table 200: Global Number of Households Using Online Video & TV Services (2012- 2017) in Millions......204
Media......205
Table 201: Demand Media, Inc.'s Media Revenue by Segment in the US (2014) - Percentage Market Share Breakdown by Value for Content & Media and Registrar......205
Advertising......206
Table 202: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc......206
Table 203: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The......207
Table 204: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The......208
Table 205: Market Shares of Leading Advertising Agencies in the US (2015) - Percentage Breakdown by Value for Interpublic Group of Companies, Inc., Omnicom Group, Inc., Publicis Groupe S.A., WPP Plc, and Others......209
Digital Advertising......210
Table 206: Market Shares of Leading Digital Display, Rich Media, Video Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......210
Table 207: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others......211
Display Advertising......212
Table 208: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others......212
Table 209: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others......213
Media Advertising......214
Table 210: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others......214
Online Advertising......215
Table 211: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media)......215
Table 212: Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others......216
Table 213: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corp, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others......217
Table 214: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others......218
Media Measurement Services......219
Table 215: Market Shares of Leading Media Measurement Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for Cubit Media Research Pty Ltd, Isentia Group Limited, Meltwater Group, Mediaverse LLC, Wisers Information Ltd. and Others......219
Media Monitoring......220
Table 216: Market Shares of Leading Media Monitoring Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for Dow Jones & Company, Esha Media Research Ltd., Isentia Group Limited, Meltwater Group, Wisers Information Limited and Others (Includes News & Ads Monitoring Agency (NAMA))......220
Broadband Service......221
Table 217: Market Shares of Leading Broadband Providers in the US (2014) - Percentage Breakdown by Volume for AT&T,Cablevision Systems Corporation, Charter Communications, Comcast Corporation, Time Warner Cable, Inc., Verizon Communications,Inc and Others......221
Table 218: Market Shares of Leading Broadband Service Providers by Subscribers in the US (2014) - Percentage Breakdown for AT&T, Inc., Cablevision Systems Corporation, CenturyLink, Inc., Comcast Corporation, Cox Communications, Frontier Communications Corporation, TWC Communications, LLC, Verizon Communications, Windstream Communications, and Others......222
Cable Video......223
Table 219: Market Shares of Leading Cable Video Providers in the US (2014) - Percantage Breakdown by Volume for AT&T, Cablevision Systems Corporation, Charter Communications, Comcast Corporation, DirecTV, Dish Network, Time Warner Cable, Inc., Verizon Communications, Inc., and Others......223
Digital Channels......224
Table 220: Market Shares of Leading Digital Channels in Australia (2014) - Percentage Breakdown by Value for 7Mate, 7Two, ABC News 24, ABC2, ABC3, Eleven, Gem, GO!, One, and SBS2......224
Fixed Voice Service......225
Table 221: Market Shares of Leading Fixed Voice Service Providers in Russia (2014) - Percentage Breakdown by Volume for MTS, Rostelecom, and Others......225
Internet Domain Registrar and Web Hosting......226
Table 222: Market Shares of Leading Internet Domain Registrar and Web Hosting Companies in the US (2014) - Percentage Breakdown by Value for eNom, Inc., Go Daddy Group Inc., Schlund+Partner GmbH, Tucows, Inc., Web.com Group, Inc. and Others......226
Media Intelligence......227
Table 223: Market Shares of Leading Media Intelligence Companies by Value Worldwide (2014) - Percentage Breakdown for Business Wire, Cision AB, Gorkana, iSentia, Marketwired, Meltwater Group, NASDAQ OMX Group, Inc., UBM-PR Newswire, Vocus, and Others......227
Pay TV Service......228
Table 224: Digital TV Subscribers Market by Company in Canada (2014) - Percentage Share Breakdown for Cogeco, Inc., Rogers Communications, Shaw Communications, and Vidéotron GP......228
Table 225: Market Shares of Leading Pay TV Service Providers by Subscribers in Canada (2014) - Percentage Breakdown for Bell Aliant, Inc., Cogeco, Inc., Manitoba Telecom Services, Quebecor, Rogersa SA, Saskatchewan Telecommunications, TELUS Corporation, and Others......229
Table 226: Market Shares of Leading Pay TV Service Providers by Subscribers in Mexico (2014) - Percentage Breakdown for Megacable, MVS(Dish+MMDS), and Others......230
Table 227: Market Shares of Leading Pay-TV Companies in Russia (2014) - Percentage Breakdown by Value for Akado Telecom Holding Group JSC, ER-Telecom, MTS, NTV-Plus, Orion Express, Rostelecom, Tricolor TV, VimpelCom, Ltd., and Others......231
Table 228: Market Shares of Leading Pay-TV Service Providers by Value Sales in Russia (2014) - Percentage Breakdown for Akado, ER-Telecom, MTS, NTV-Plus, Orion Express, Rostelecom, Tricolor TV, VimpelCom, and Others......232
Table 229: Market Shares of Leading Pay TV Service Providers by Subscribers in the US (2014) - Percentage Breakdown for AT&T, Inc., Bright House Networks, LLC, Cablevision Systems Corporation, Comcast Corporation, Cox Communications, DirecTV, Dish Network Corporation, TWC Communications, LLC, Verizon Communications, and Others......233
Phone Service......234
Table 230: Market Shares of Leading Residential Phone Service Providers by Subscribers in the US (2014) - Percentage Breakdown for AT&T, Inc., Cablevision Systems Corporation, CenturyLink, Inc., Comcast Corporation, Cox Communications, Frontier Communications Corporation, TWC Communications, LLC, Verizon Communications, Windstream Communications, and Others......234
Telecommunications......235
Table 231: Market Shares of Leading Telecommunication Companies by Value Sales in Australia (2014) - Percentage Breakdown for Austar Communications, Foxtel Management Pty Limited, and SingTel Optus Pty Limited......235
Table 232: Market Shares of Leading Telecommunication Access line Providers in Brazil (2014) - Percentage Breakdown by Value for Empresa Brasileira de Telecomunicações S.A., Global Village Telecom, Oi S.A. and Telecomunicacoes de Sao Paulo S.A.......236
Telecommunication Services......237
Table 233: Market Shares of Leading Telecommunication Service Providers by Value Sales in Brazil (2014) - Percentage Breakdown for America Movil, S.A. de C.V. (AMX), CTBC Telecom, Oi S.A., Telecom Italia Mobile (TIM), and Telefônica Brasil S.A (VIVO)......237
Table 234: Market Shares of Leading Telecom Service Providers in the US (2014) - Percentage Breakdown by Volume for AT&T,Cablevision Systems Corporation, Charter Communications, Comcast Corporation, Time Warner Cable, Inc., Verizon Communications, Inc., and Others......238
Wireless Communications......239
Table 235: Market Shares of Leading Wireless Telecommunication Service Providers in Brazil (2014) - Percentage Breakdown by Value for America Movil, S.A, Telecom Italia Mobile (TIM), Telefônica Brasil S.A (VIVO), Telemar Norte Leste S.A) and Others......239
Table 236: Market Shares of Leading Wireless Communications Service Providers by Subscribers in Canada (2014) - Percentage Breakdown for Bell Aliant Inc., Bell Inc., Globalive Wireless Management Corporation, Rogers Wireless Inc., TELUS Corporation and Others......240
Table 237: Market Shares of Leading Wireless Telecommunication Service Providers in Chile (2014) - Percentage Breakdown by Value for America Movil, S.A, Entel PCS Telecommunications S.A. and Telefonica Chile SA......241
Table 238: Market Shares of Leading Wireline Connection Providers in China (2014) - Percentage Breakdown by Value for China Telecom Corporation Limited and China United Network Communications Group Co., Ltd.......242
Table 239: Market Shares of Leading Wireless Connection Providers in China (2014) - Percentage Breakdown by Value for China Mobile Communications Corporation, China United Network Communications Group Co., Ltd. and China Telecom Corporation Limited......243
Table 240: Market Shares of Leading Wireless Telecommunication Service Providers in Colombia (2014) - Percentage Breakdown by Value for America Movil, S.A, Millicom, Inc. and Telefónica Móviles S.A.......244
Table 241: Market Shares of Leading Wireless Telecommunication Service Providers in Ghana (2014) - Percentage Breakdown by Value for Bharti Airtel Ltd., Expresso Telecom Group Ltd., Millicom International Cellular S.A., Millicom International Cellular S.A., MTN Group, and Vodafone Group Plc......245
Table 242: Market Shares of Leading Wireless Telecommunication Service Providers in India (2014) - Percentage Breakdown by Value for Aircel Ltd., Bharti Airtel Ltd., Bharat Sanchar Nigam Ltd., Idea Cellular Ltd., Reliance Communications Ltd., Mobile TeleSystems (MTS), Tata Communications Ltd., Telewings Communications, Vodafone Group Plc and Others......246
Table 243: Market Shares of Leading Wireless Telecommunication Service Providers in Mexico (2014) - Percentage Breakdown by Value for America Movil, S.A, Iusacell S.A., Telefónica Móviles S.A. and Others......247
Table 244: Market Shares of Leading Wireless Telecommunication Service Providers in Peru (2014) - Percentage Breakdown by Value for America Movil, S.A, NII Holdings, Inc. and Telefónica Móviles S.A.......248
Table 245: Market Shares of Leading Wireless Telecommunication Service Providers in South Africa (2014) - Percentage Breakdown by Value for Cell C (Pty) Ltd., MTN Group, Telkom Group Ltd., and Vodacom Group Ltd.......249
Table 246: Market Shares of Leading Wireless Communications Service Providers by Subscribers in the US (2014) - Percentage Breakdown for AT&T Inc., Leap Wireless International, Inc., MetroPCS Communications, Inc., Sprint Corporation, T-Mobile USA, Inc., United States Cellular Corporation, Verizon Communications Inc. and Others......250
Wireline Services......251
Table 247: Market Shares of Leading Wireline Service Providers by Subscribers in Mexico (2014) - Percentage Breakdown for Axtel S.A.B. de C.V., Maxcom Telecommunications, Megacable Holdings S. A., Telefonia, Televisa, Telmex, and Others......251
Television Services......252
Table 248: Market Shares of Leading Television Service Providers by Value Sales in Latin America (2014) - Percentage Breakdown for Sky Brasil Services, Ltd., Compañía Anónima Nacional de Teléfonos de Venezuela (Cantv) and Other Pan Americana......252
Table 249: Market Shares of Leading Television Service Subscribers by Volume in Latin America (2014) - Percentage Breakdown for Sky Brasil Services, Ltd., Compañía Anónima Nacional de Teléfonos de Venezuela (Cantv) and Other Pan Americana......253
Fixed broadband Services......254
Table 250: Market Shares of Leading Fixed Broadband Service Providers in Russia (2014) - Percentage Breakdown by Subscribers for Akado Telecom Holding Group JSC, ER-Telecom, VMTS, Rostelecom, VimpelCom, Ltd., and Others......254
Internet Service Providers (ISP)......255
Table 251: Market Shares of Leading Internet Service Providers (ISP) by Subscribers in India (2014) - Percentage Breakdown for Bharat Sanchar Nigam Limited, Bharti Airtel Limited, Hathway Cable & Datacom Ltd, Mahanagar Telephone Nigam Limited (MTNL), Reliance Communications Limited, and Others......255
Table 252: Comcast Corp.’s Sales by Product Segment Worldwide (2011-2013) in US$ Million for Cable Communications and NBCUniversal (Cable Networks, Broadcast Television, Filmed Entertainment, Theme Parks, Headquarters and Other)......256