Application-to-Person (A2P) SMS is an advanced technology that involves use of a specific application for producing an SMS message, which is then transmitted to a mobile subscriber. Major application areas include Inquiry and Search Services, Interactive Services, CRM and Business Services, Pushed Content Services, and Marketing/Promotional Campaigns.
The report analyzes and presents an overview of Application-to-Person (A2P) SMS market worldwide. The report in addition provides global market estimates and projections for Application-to-Person (A2P) SMS in US dollars for years 2012 through 2017, for key markets including North America, Europe, Asia Pacific, Africa & Middle East, and Latin America. Supported with 6 market data tables, the report provides a review of market trends, major application areas, key drivers, and various strategic industry activities of major companies witnessed by the industry over the last few years. The report also highlights trends in various regional markets including North America, UK, Asia-Pacific, and India. In addition, 31 companies operating in the Application-to-Person (A2P) SMS arena worldwide including Aicent Inc., Dialogue Communications Ltd, MACH, mBlox and others are profiled.