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March 17, 2017 – Huge Blur between Traditional Sports Nutrition and Health & Wellness Products Drive Demand for Sports Nutrition Foods and Drinks, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Sports Nutrition Foods and Drinks market. The global market for Sports Nutrition Foods and Drinks is projected to exceed US$90 billion by 2022, driven by the rising focus on sports and fitness as a vital component of contemporary wellness-related lifestyles, and the convergence of sports, nutrition, wellness, health, and sustainability.

The concept of sports nutrition revolves around the consumption of specific nutrients including minerals, vitamins, supplements and certain organic compounds comprising proteins, fats and carbohydrates. Sports nutrition covers a broad range of products such as sports foods, drinks and supplements that include protein drinks or powders, capsules or tablets, Isotonic drink powder, supplement powder, protein bars, carbohydrate drinks, and energy/carbohydrate bars. Sports nutrition foods and drinks flaunt established consumption patterns supported by its proven nutritional and health benefits, and a rising fitness-crazy generation. Important factors responsible for the strong evolution of the market over the years include large affluent population; lifestyle trends focused on healthy and quick fix products; growth in double income families; and rollout of several line extensions of sports drinks such as Gatorade. The global market for sports and fitness nutrition foods & drinks is currently undergoing a transformation, emerging from a niche segment to achieving mainstream status owing to expansion of the customer base from high endurance athletes and body builders to general customers comprising women, teenagers, college students, and even older individuals that are displaying strong interest in maintaining a physically active and healthy lifestyle.

Future growth in the market will be driven by increasing demand for nutrition bars, ready-to-drink products and energy bars; and growing prominence of protein as the most ubiquitous and important ingredient. Proteins are expected to gain popularity as an effective source of a balanced and nutritional diet due to their functional benefits such as superior nutritional value, support to the immune system and weight management. Additional growth drivers include exponential growth of health clubs, fitness centers, and recreational outfits; immense potential of non-protein products; increasing use of sports beverages as refreshment drinks; emergence of Internet, particularly social media, as the new marketing platform; steady launch of products with natural ingredients that offer long lasting and sustainable energy benefits; and ever changing flavor trends. Other factors that are poised to benefit market expansion include rising focus on functional sports nutrition foods and beverages; strong demand for healthy beverages; growing adoption of fitness and sports nutrition by women due to increasing spending power and delayed motherhood; huge untapped potential offered by children’s sports nutrition, and upward trend in demand for natural, free-from, clinically-proven ingredients.

As stated by the new market research report on Sports Nutrition Foods and Drinks, the United States represents the largest market worldwide. High levels of health consciousness with consumers regardless of age showing a strong desire to remain healthy, widespread and easy access to products, aging baby boomers and the country’s unified, aggressive stand to lead physically active lifestyles and combat growing prevalence of obesity represent key growth drivers in the country. Latin America and Asia-Pacific represent fastest growing markets driven by the huge potential offered by these unpenetrated and underpenetrated developing markets.

Key players covered in the report include Abbott Nutrition, Ajinomoto Company, Clif Bar & Company, Coca-Cola Co., CytoSport, Inc., Dr Pepper Snapple Group Inc., Glanbia Plc, GlaxoSmithKline Plc, GNC Holdings, Inc., Lucozade Ribena Suntory Ltd., Meiji Co., Ltd., MusclePharm, Nature's Bounty, Inc., Nestlé SA, Otsuka Pharmaceutical Co. Ltd., PepsiCo Inc., Post Holdings, Inc., Red Bull GmbH, Rockstar Inc., The Balance Bar Company, Twinlab Consolidated Holdings, Inc., Vitaco Health Ltd., Weider Global Nutrition, LLC, and Yakult Honsha Co. Ltd., among others.

The research report titled "Sports Nutrition Foods and Drinks: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, drivers, issues, challenges, and other strategic activities of major companies. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. Major segments analyzed in the report include Sports/Energy Foods; Sports/Energy Drinks; and Sports Nutrition.


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