MCP-3315: BREAST PUMPS – A GLOBAL STRATEGIC BUSINESS REPORT
April 20, 2017 – Growing Awareness Over the Importance of Breastmilk, Rise of Sensitive Parenting & a Parallel Increase in Working Mothers’ Focus on Providing Breastmilk for Babies Even During Their Absence Drives the Breast Pumps Market, According to a New Report by Global Industry Analysts, Inc.
GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Breast Pumps market. The global market for Breast Pumps is forecast to reach 8.4 million units by 2022, driven by the growing number of women in the workforce, growing awareness over the importance of breastmilk, rise in sensitive parenting, and a parallel focus shed on providing breast milk for babies even during the absence of their mothers from home.
Breast pumps are mechanical devices that are used to draw milk from the breast of a lactating woman, through a suction mechanism, primarily for the purpose of storage and use at a later stage for feeding the baby. Continuous technology advancements over the years in pump design and mechanism have given rise to the availability of several types of breast pumps in the market with varying levels of speed, ease of use, cost and functionality. Future growth in the market, in addition to technological advancements, will come from growing birth rates in developing countries, changing lifestyles and rise in the rate of female workforce, reimbursement policy-restructuring in several countries which mandate local insurance companies to cover costs of lactation counseling and breast feeding devices. The growing trend of delayed parenthood until later in life after gaining financial security will continue to exert a positive influence on the market in the form of increased ability to spend on premium baby products. Continuous encouragement from governments to exclusively breast feed children up to the age of 6 months and international agencies regularly coming up with campaigns for increasing awareness about as well as support for breast feeding are also contributing to market growth.
Growing availability of advanced health and medical care facilities is spurring opportunities for the hospital-grade breast pumps. Also, the number of women experiencing temporary difficulties in breastfeeding is growing, which is also a key growth driving factor for the market. Difficulties like premature births, poor attachment between the child and the mother, breast engorgement, nipple soreness and breast refusal are becoming more common among nursing mothers. Electric breast pumps are expected to witness strong growth supported by their numerous benefits such as higher efficiencies, user friendly features, and falling prices. Developments in rechargeable battery technologies are encouraging the popularity of highly portable and discreet battery powered breast pumps. Product innovation also continues to score high with manufacturers developing hands-free pumps, double-breast pumps for pumping milk from both breasts, pumps capable of removing fat from milk, pumps with barrier systems that prevent contamination of milk in the collection unit and smart breast pumps that enable tracking the quantity of milk that is expressed for more effective management of nursing sessions.
As stated by the new market research report on Breast Pumps, the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 7.8% over the analysis period led by factors such as rising birth rates in emerging Asian countries; rising standards of living; improving disposable income and greater propensity to spend on child care; strong government focus on reducing infant mortality and increasing health outcomes through breastfeeding campaigns; and growing awareness over the importance of breast milk among young educated mothers; changing workplace policies and cultural perceptions that encourage pumping of breast milk at work among the large base of working mothers; and the rise of human milk banks that collect, screen and pasteurize donor mothers’ milk.
Major players in the market include Albert Hohlkörper GmbH & Co. KG, Ameda Breastfeeding Solutions, Bailey Medical Engineering, Bébé D’or, Bellema USA, Dr. Brown’s, Energizer Holdings, Inc., Evenflo Feeding, Inc., FreiCare Swiss AG, Handi-Craft Company, Hygeia Health, Lansinoh Laboratories, Inc., Linco Baby Merchandise Work’s Co., Medela, NUK® USA, Philips Avent, Pigeon Corp., Spectra Baby USA, TOMMEE TIPPEE, TOMY Company Ltd., and Whittlestone, Inc., among others.
The research report titled “Breast Pumps: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the USA, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, and Rest of World. The market is analyzed by two major segments that include Non-Powered Breast Pumps and Powered Breast Pumps.
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