Global Maternity Apparel Market to Reach US$28.5 Billion by 2030

The global market for Maternity Apparel estimated at US$22.0 Billion in the year 2023, is expected to reach US$28.5 Billion by 2030, growing at a CAGR of 3.8% over the analysis period 2023-2030. Outerwear, one of the segments analyzed in the report, is expected to record a 3.9% CAGR and reach US$16.0 Billion by the end of the analysis period. Growth in the Innerwear segment is estimated at 3.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.9 Billion While China is Forecast to Grow at 6.5% CAGR

The Maternity Apparel market in the U.S. is estimated at US$5.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.9 Billion by the year 2030 trailing a CAGR of 6.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.9% and 4.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Maternity Apparel Market - Key Drivers and Trends Summarized

The maternity apparel market has undergone significant transformations, driven by evolving consumer expectations and shifts in demographic trends. As the global population grows, particularly in emerging economies, and as societal norms around pregnancy and fashion change, the market for maternity clothing is witnessing dynamic growth and innovation. Historically, maternity wear focused on comfort and functionality to accommodate the changing needs of pregnant women. However, today, influenced by high fashion and celebrity styles, maternity apparel not only prioritizes functionality but also emphasizes fashion and style. The market`s evolution reflects broader social changes, including advances in women`s rights and the increasing commercial availability of stylish maternity options that cater to modern expectant mothers.

Key growth drivers in the maternity apparel market include rising birth rates in emerging markets where economic prosperity is increasing disposable income for specialized products such as maternity wear. Additionally, the industry sees a shift toward fashion inclusivity, with more brands expanding their lines to include maternity options that are both stylish and functional. Online retail growth further accelerates this trend, offering convenient access to a broader range of maternity products. Moreover, there is a growing focus on sustainability within the industry, with brands increasingly adopting eco-friendly materials and practices, catering to modern consumers` health consciousness and environmental concerns.

The maternity apparel sector is also innovating in product versatility and use-extension, with designs that accommodate body changes during and post-pregnancy, adding value for cost-conscious consumers. The rise of athleisure trends within maternity wear meets demands for garments that blend style with comfort and functionality, suitable for both exercise and casual wear. Additionally, advancements in technology allow for personalized maternity fashion, enhancing consumer satisfaction by tailoring products to individual preferences in style, fit, and design. The influence of celebrities and social media continues to shape market trends, driving consumer interest and purchases through platforms such as Instagram and Pinterest, illustrating the dynamic interplay between fashion trends and digital culture in shaping consumer behavior in the maternity apparel market.